Project: BA T5 IS WORKING
Media: CBS XTP and DEP
In Charge: 26th Aug 2009
British Airways launched a Terminal 5 ad campaign, in a bid to reassure the public that Terminal 5 is now running well. The campaign uses passenger photograph's and statistics gathered at T5 the previous day, and changes daily to keep content fresh and relevant and to demonstrate in a factual way that "Terminal 5 is working."
This work forms part of the airlines £6m campaign and supports a wider outdoor push as well as London press, radio an online activity.