Project: Write the Future
Client: Nike | Wieden & Kennedy
Media: CBS Outdoor LCDs & XTPs, JCDecaux & Clear Channel Roadside 48 sheets, Forrest Media in Manchester, Ocean sites in West London, Liverpool Media Wall.
In Charge: 12 June 2010
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.