Project: Nokia International
Client: Weiden & Kennedy
Media: Elemidia, TV Minuto, Markplan & IndoorMidia (Brazil), Various Media (KSA)
In Charge: 21st Jan 2010
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and KSA (Kingdom of Saudi Arabia). The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
GV’s Dan Dawson was crowned the winner and awarded £10,000 of media space from Candi TV.