VODAFONE
Project: Vodafone Hats
Client: BBH London
Media: CBS Outdoor's DEP and LCD
In Charge: 7th July 2008
THE SOLUTION
Vodafone has launched a digital outdoor commercial featuring white rabbits popping out of black top hats, each holding a red letter in its mouth. The campaign promoting Vodafone's offer of unlimited access to email on mobile, is the last in a trilogy of animated TV executions that Grand Visual has adapted for the London Underground DEP environment.
Working with BBH, Grand Visual created a 5 panel multi execution with different rabbits appearing in different locations. The creative is linked by a bird flying across the screens and a passing car traveling through from the opposite direction. The branding and strapline are on-screen throughout the advertisement informing us that Vodafone provides "Unlimited access to email, on your mobile" allowing customers to "pick up email when you’re out and about".
