6 Sheet Precision Packs - Making the Most of London's Lifestyles
Precision 6 Sheets Packs bring together targeted, hand picked, premium 6 Sheets sites through our ability to identify the proximity of audiences and locations in relation to each Tube station. This level of targeting provides a cost effective and efficient way of speaking to any target market.
London’s Tube network offers a simple and effective way of reaching the many distinct and diverse communities and cultures that have developed around these transport hubs over the last 150 years.
Why Underground 6 Sheets
6 Sheets are available on both London Underground as well as roadside
Some of the key benefits of this format include:-
Low ad avoidance – Outdoor advertising is significantly more welcome than other forms of advertising. 87% of commuters welcome Tube advertising and 37% feel positively about roadside, as opposed to 26% for TV and 16% radio.
Better quality – The outdoor audience in London is 65% ABC1 which is a better quality of audience than either TV, radio or the Metro can deliver in London. The quality of Tube travellers (74% are ABC1’s) is more than matched by what is London's best 6 Sheet product. LU 6's are now even more impactful and captivating with slim line framing; better back lighting and more premium and relevant poster locations.
Central London dominance - 32% of all annual retail spend happens in 3 major shopping areas of London - Chelsea, Kensington and Westminster. To achieve prime coverage in these areas Underground 6 Sheets are a must buy. By adding them to a schedule you are investing in maintaining your brands presence front of mind, whilst the audience are in the best position to act.
100% pedestrian – Underground 6’s benefit from 100% pedestrian traffic meaning every pair of eyes has the opportunity to absorb the ad. The resulting high dwell time allows for more complex and detailed messages. Research has shown that high dwell ads can be 6X more effective.
Cost effective – The cost per thousand of an Underground 6 Sheet equates to £1.12, compared to Capital Radio’s £3.20 and £5.02 for the Metro (readership).
Precision 6 Sheets represent a significant step towards more effective communications planning in the Capital, allowing advertisers the opportunity to optimise their LU campaigns according to outlet location, audience and lifestyle.
Precision 6 Sheet Packs
The high frequency of 6 Sheets across our network means that they are well suited to gaining high exposure at the most relevant Tube stations wherever they may be. The high profiling stations are combined to create these Precision 6 Sheet Packs ensuring you’re getting greater exposure and a more cost efficient campaign
For some of the most popular audiences, we’ve created a set of packs that bring together these groups. We can also create bespoke packs tailored specifically for you. Just provide us with relevant demographics, lifestyles, retail outlets or postal sectors that you’d like a presence in and we'll provide you with a highly efficient, cost effective campaign schedule.
The packages available so far are:
| Pack | No. of Sites |
|---|---|
| Afro Caribbean Pack | 50 sites |
| Asian Pack | 50 sites |
| Bars and Clubs Pack | 100 sites |
| Bookworm Pack | 100 sites |
| Culture Pack | 100 sites |
| Cinema Pack | 50 sites |
| Family Pack | 50 sites |
| High Earners Pack | 75 sites |
| Internet Pack | 75 sites |
| Music Lovers Pack | 75 sites |
| Provision Pack | 100 sites |
| Sports & Leisure Pack | 50 sites |
| Student Pack | 100 sites |
| Pills and Potions Pack | 100 sites |