Grand Visual News

Barclaycard

2011-11-20T06:02:00.000-08:00

Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.

The woman, partially obscured by the festive fir is seen stumbling up the stairs on the up escalators and down the other side. The strapline informs us that “Getting it home is never easy. Paying for it quickly is.”

The campaign was conceived and shot by BBH. Grand Visual post produced the live action footage and created the three panel execution which gives the impression that the precarious Christmas tree and its owner are stumbling up the escalators alongside London's commuters. The digital out of home activity is part of a broader outdoor, press, digital and radio campaign that is running this month.

ITV The Jury - DOOH

2011-11-07T06:10:00.000-08:00

To promote ITV1's brand new series The Jury, Grand Visual created a host of rich media ads and mobile assets to support the five part TV drama series. The pre broadcast activity included a 7 day count down to the start of the programme which stars Julie Walters as a defence barrister for a high profile murder trial at the Old Bailey.

Grand Visual created a video MPU, video leader board, video skyscraper, plus standard spots, page takeovers, mobile banners and MMS content ahead of the programme to encourage people to tune in on 7th November. The video features a close-up of an eye which changes with every blink and the strapline “Twelve views. One verdict.”

Following the start of the series on 7th November, the copy switches to encourage people to catch up on ITV Player. The campaign ran on The Guardian, BBC Radio Times, TV Guide and Telegraph sites alongside WAP sites and an MMS push to O2 customers. The digital and mobile activity supports a broader campaign spanning outdoor, online, TV and print.

Innocent Smoothies on DOOH

2011-11-01T06:15:00.000-07:00

Last month saw a campaign for Innocent Smoothies created by Saint/RKCRY&R. Working with a cut down edit from the wider TV campaign, Grand Visual reversioned copy and added motion graphics to work across a range of digital out of home formats with different specifications and spot lengths.

The execution was a bright, fun piece of copy that demonstrated how Innocent use 'the fruit, the whole fruit and nothing but the fruit'. The DOOH campaign ran on JCDecaux’s Transvision and D6 Rail screens, and CBS Outdoor’s DEPs.

Green Giant Comes Alive in Digital OOH Augmented Reality Game

2011-10-29T08:30:00.000-07:00

General Mills owned Green Giant initiated a digital out of home game on the big screen at Manchester’s Trafford Centre this weekend 29-30th October. The game, based on augmented reality technology, featured the Green Giant towering above passers by and challenging them to “high-5” him on the big screen.

The augmented reality game was activated when a child stood on footprints in front of the screen. The child then appeared on-screen beside the 4 metre tall Green Giant who encouraged them to jump and “high-5” him.

Each child got several attempts to “high-5’ the Giant and there were 3 different levels to complete, each one higher and more difficult to reach than the last. Participants who managed to “high-5” the Giant on all three levels triggered celebratory sweet corn fireworks.

Celebrity Colin Jackson attended the event on the 29th to help entice shoppers to take their turn at the screen. The campaign successfully entertained thousands of families over the course of the weekend and helped to raise awareness about Green Giant’s role in maintaining a healthy diet.

The concept for the experiential was developed by Work Club, and included localised OOH bus, 6 sheet and digital 6 sheet activity, alongside the launch of the Green Giant UK Facebook profile. Experiential production, technical build and interaction operation was provided by Grand Visual.

GOOGLE VOICE CAMPAIGN WINS GOLD AT CAMPAIGNS BIG AWARDS

2011-10-27T07:00:00.000-07:00

Bartle Bogle Hegarty's 'say it to get it' outdoor campaign for Google won gold at last night’s Campaign Big Awards. The digital outdoor element was produced by Grand Visual and it included real time, destination specific digital OOH activity powered by Grand Visual’s OpenLoop platform.

The first burst of activity ran on DEPs across 10 underground stations. The campaign played on regional accents and phonetically spelt out various pronunciations of the same word. The copy was also station specific so at Bank, a multi-screen execution ran variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.

The second burst of the campaign began on the 11th April and ran on Transvision screens at 9 London stations. This time the copy ties in with the destination of the next departing train. Various pronunciations of the destinations were screened including illustrations relating to that place. So for Mon-chester there is an illustration of Old Trafford and for Ed-n-uh-bru, bag pipes are displayed. The strapline “say it get it, voice search for mobile, by Google” remained on screen throughout.

The campaign was designed to demonstrate the Google Voice’s superior voice activation software which understands anyone from anywhere regardless of accent. The campaign was delivered via OpenLoop, Grand Visual’s tactical platform for updating and streaming live copy campaigns to multiple screens.

YouTube show launches Coldplay tour

2011-10-21T08:29:00.000-07:00

Coldplay kicked off their European tour with a live Youtube show broadcast to audiences around the world. Working with Adam & Eve, Grand Visual produced a full motion execution promoting the band’s YouTube tie up which saw its premier concert in Madrid, streamed live on 26th October.

Post event copy also ran promoting Coldplay's new album 'Mylo Xyloto' and directing people to the broadcast which could be accessed online up to 48 hours after the event. Special Youtube music videos, live shows and interviews were also pushed on YouTube allowing you to 'Get Closer to Music'.

The digital out of home campaign ran for 2 weeks in the UK on JCDecaux Transvision & e-motion screens, CBS XTP, Clear Channel’s Socialite network and also in Spain on 014 Media MUPI Network and Canal Metro Madrid the Tube Network.

E-Motion 'Balls' Interstitial

2011-10-03T08:28:00.000-07:00

To coincide with the launch of JCDecaux’s e-motion screens on October 3rd, Grand Visual created a 10 second interstitial for JCDecaux to mark the occasion.The interstitial features a series of different sized JCDecaux and E-Motion branded balls which travel across the 6m x 1.6m landscape LCD e-motion screens passing the from one screen to the next and harnessing the entire digital environment at Euston Station.
As the balls travel through the 9 consecutive e-motion screens they provide a cascading ‘wrap-around’ experience, surrounding consumers on three sides of the concourse.

The e-motion interstitials are intended to demonstrate to creatives that they can be really ambitious in their thinking and that treatments can be linked to create an even larger and more impactful creative canvas for them to play with. There will be seasonal variations on the graphic treatment so look out for the Christmas variation coming soon.

In addition to ‘e-motion’, the new digital media space at Euston will comprise: 26 x Digital Escalator Panels in addition to the recently upgraded Transvision screen and the existing digital 6-sheets. All the digital space can be updated instantly, enabling time-sensitive and multiple creatives.

ITV Launches Rugby World Cup Digital Outdoor Campaign

2011-09-12T02:01:00.000-07:00

ITV is launching a tactical outdoor campaign today that will integrate real-time match scores and commentary across online and outdoor platforms. Created by BBH, the campaign keeps fans up to date on England’s progress during the Rugby World Cup and reminds them to watch it live or catch up later on ITV1 HD, ITV.com or on the ITV Rugby iPhone App.

The tactical digital outdoor activity is scheduled to play on the Friday and Monday alongside all major high profile games during the Cup. Friday’s execution integrates live, real-time score updates with live commentary from ITV’s marketing team. On Monday’s the execution features match statistics from the weekends play.

The digital OOH campaign is supported by an online campaign which includes MPU’s, leaderboard’s, reskins and skyscrapers on sites such as The Telegraph, ESPN, and Radio One, and also features match updates and commentary. Both the online and digital OOH activity was produced by Grand Visual and managed via their OpenLoop platform which allows advertisers to publish live copy executions across all major UK online and digital OOH networks.

The campaign, negotiated by Mindshare and Kinetic, will use a range of digital outdoor sites across the UK, including JCDecaux’s rail D6’s and roadside 48’s, CBS Outdoor’s XTP screens on the London Underground, Amscreen’s service station screens and Eye Corp’s Airport Lounge screens.

Visit Wales Integrates Social Media Films with Digital OOH Push

2011-09-06T01:57:00.000-07:00

Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.

The 'We Want Piers Bramhall' initiative, created by Wieden & Kennedy, culminates in the couple embarking on the trip itself,
following a month of invites from the Welsh people, suggesting where they should visit and what they should do. The couple will be filmed on their action packed tour of Wales with daily wrap up films posted online and edited highlights plus a live new feed running across digital outdoor formats.

The daily video updates and live news feed were managed via Grand Visual’s OpenLoop platform which pushed the content to CBS Outdoor LCD and XTP screens and JCDecaux Transvision and D6 Rail Screens. Media was planned by Mediacom with the out of home activity booked through Kinetic.

See episode one of his epic adventure. http://www.youtube.com/user/waleswantsyou#p/a/u/0/3Y35nguOM6E

Foster’s DOOH & Facebook First

2011-09-05T01:54:00.000-07:00

Foster's has unveiled the first ever digital outdoor campaign that allows people to create and submit content for Facebook, directly from the poster. Created by adam&eve, the campaign for Foster's Gold invites people to dress up in a “smart/casual” outfit selected from a digital wardrobe and then share the resulting ensemble online with friends.

The screen takes a photo of the participant’s face and allows the user to swap between different trousers, tops and accessories in a mixture of smart and casual styles. Once the user has selected their preferred outfit, a picture is taken of them in the overall “look” with Foster’s characters Brad and Dan positioned approvingly alongside. All pictures are then uploaded to the www.facebook.com/fosters wall where participants can tag themselves and share with friends.

The digital out of home activity will run on JCDecaux digital bus shelters across the UK. Grand Visual provided artworking, programming development and technology specification, and the media was planned by MediaVest and bought through Kinetic.

Bulmers Instigates Interactive Bus Shelter Campaign

2011-08-22T01:53:00.000-07:00

Today, Bulmers, the cider brand, is launching an interactive Bus Shelter campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. The activity forms part of their multimillion-pound 'Experimenters Wanted' campaign and will run on 11 Clear Channel and JCDecaux touch screen bus shelters across London, Brighton and Manchester.

The ‘Magnetic Fridge’ bus shelters, created by Exposure and produced by Grand Visual, begin by inviting consumers to get involved with creative experiments through devising phrases with the fridge magnets. Certain phrases unlock special animations and people can then share their experiments on Facebook.

Gareth Turner, senior brand manager, Bulmers, said: "We are excited to be launching this innovative, interactive bus shelter campaign. We are aiming to create a fun, light-hearted campaign that brings to life the experimental spirit of Bulmers No 17 by enticing consumers to create and share fridge magnet musings."

Dan Dawson, digital director, Grand Visual said: "We know from our own research that fun interactive brand experiences can enhance an individual’s memory of an event and create a positive association with the brand. This campaign also integrates closely with Bulmers online activity by encouraging people to go online and share their results on Facebook."

The interactive bus shelters were booked by Kinetic and follow a linear digital out of home campaign which ran across DEPs and Transvision screens earlier this month.The out of home push supports broader TV, press, experiential, mobile and social media activity, run until the end of the summer.

DOOH Handbook 3rd Edition: Comprehensive media, technical and creative information for all UK networks

2011-08-09T01:38:00.000-07:00

Kinetic and Grand Visual today publish the 2011 Digital Out of Home Handbook. The handbook provides comprehensive media, technical and creative information for all UK networks. Categorised into easy-to-understand groups, key data for each network includes a description of the media, the environment and the audience, plus details of the display type and its technical specifications and suggests creative parameters based on these variables.

The handbook, available as an e-book or as a 170-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising. The 2011 edition features 27 newly released formats and details of nine coming soon, including Clear Channel’s portable Create Interactive screens and JCDecaux’s Euston e-motion due for launch in September 2011.

Showcasing high profile campaigns from Ford, Lynx, Nike, IBM and many others, the handbook has become the definitive guide for understanding the parameters, opportunities and creative dynamics of all things Digital Out of Home.

Access the Handbook at www.grandvisual.com/doohhandbook.

Nike FA11 “Take every advantage”

2011-08-08T01:35:00.001-07:00

Nike has instigated a digital outdoor campaign to promote 4 new football boots launching this season. Two separate executions have been devised to promote the advantages of each boot. On the Westfield Spectacular, a 20” execution features all 4 boots hanging in the locker room and states “4-0 Before Kick off.” Each football boot is then featured in an animated sequence that explains the advantage of each specific style.
The Mercurial is designed for speed for example and the CTR360 for control. The end frame cuts back to all 4 boots hanging in the locker room with the call to action “Take every advantage” branding and url www.nikefootball.com.

The campaign also plays on Digital 6 sheets at the Westfield Centre where the creative features the boots and alongside the associated football player. For the Nike Total T90, Rooney is pictured holding the football boot and standing in a boxing pose with the strapline “Be the weapon not the target” and for the CTR360 Iniesta is featured with his arms crossed and the strapline is “Meet the new boss. Take advantage of control.”

The activity runs at Westfield London for two weeks followed by Primevision screens located on Glasgow’s Subway Network.

Say hello to Bulmers No17

2011-08-08T01:35:00.000-07:00

Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime.
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.

One test tries to find out whether people or birds "tweet" more and depicts a set of weighing scales with a bird balancing on one side and a person on the other and encourages people to get involved at Facebook.com/bulmersuk. Each experiment is followed by a branding screen with product shot, logo and facebook.com/bulmersuk.

The digital OOH activity plays across DEPs and Transvision screens this month and forms part of the multimillion-pound 'Experimenters Wanted' campaign featuring TV, press, experiential, mobile and social media running throughout the summer.

Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards

2011-07-07T10:46:00.000-07:00

The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.

Working with Warner Bros. Grand Visual, Kinetic, PHD and JCDecaux devised the campaign which features live footage from the red carpet and includes a ticker text commentary on the proceedings. Artwork was supplied by GP London and the footage and commentary is streamed using Grand Visual’s OpenLoop platform which allows advertisers to manage live copy executions across all major UK DOOH networks.

Warner Bros. is the first film studio to stream premiere event footage live to digital billboards in the UK. Footage will be streamed to 10 JCDecaux Transvision Screens in a station domination that runs from 4.30pm - 7.30pm tonight. The live action digital billboards support a broader digital and out of home push planned by PHD and booked by Kinetic.

Dan Dawson, Digital Director at Grand Visual comments: “Digital OOH technology and infrastructure now allows advertisers to run live and dynamic executions that can capture events as they happen and deliver an exciting and rewarding viewing experience.”

Jonathan Conway from Kinetic says: “This campaign delivers an entertaining experience for Londoner’s as they go about their normal day and generates a real buzz around the Harry Potter premiere before it goes on general release on 15th July 2011.”

Colgate Extends UGC Facebook Campaign Onto Digital Billboards

2011-07-02T00:13:00.000-07:00

Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.

Created by VML London and produced by Grand Visual, the campaign used Grand Visual’s OpenLoop platform to randomly select photos of smiling Facebook users to stream them directly to the digital billboard creative. The campaign aims to collect one million "smiles" this summer, and has pledged to donate £100,000 to children’s charity Barnardo’s when that target has been reached.

On Colgate’s Facebook page every photograph of a smile, wall comment and 'like' is worth a number of additional smiles which are registered on Colgate’s smile-o-meter and help Colgate to reach its target to then make the £100,000 donation to Barnardo’s.

This weekend an experiential campaign ran alongside the DOOH activity at London’s Westfield Shopping Centre. Managed by Blazinstar, the experiential activity was staged around Ocean Outdoor’s large format digital billboard on Eat Street, the team handed out free samples and also took pictures of shoppers who wanted to ‘share a smile for charity’ and be featured on the billboard itself. Photos were uploaded via Grand Visual’s Open Loop platform and streamed to the billboard instantly. The opportunity to feature in a large billboard advert proved to be extremely popular amongst shoppers and created a real buzz around the digital site.

Colgate_v1

The broader digital out of home activity screened across Ocean Outdoor’s large format digital billboards at Westfield London, the Birmingham Bullring and the Liverpool Media Wall, as well as on JCDecaux’s Transvison network and CBS Outdoor’s XTP screens on the London Underground.

Our man in Cannes - Neil Morris reports from Cannes Lions 2011

2011-06-21T00:24:00.000-07:00

This is the third year that digital out-of-home has been allowed its own category within the Outdoor Lions. There were 109 entries overall from 31 countries with the UK providing 12 of them (USA had the most entries at 18). The jury was led by Olivier Altmann (Chief Creative Officer, Publicis Worldwide) and featured Ed Morris(ECD, Rapier) as the UK representative. From the 109 entries the jury selected 9 submissions for the shortlist with the UK supplying the greatest number (3) from one market – the other markets being Brazil, Korea, France, China, Argentina and Germany.

The type of creative work entered into competition was almost exclusively interactive or data driven in some way. There were examples of touch screen activity, motion sensing, social and mobile interaction and transit destination or timetable integration. There were surprisingly few augmented reality applications particularly if one excludes the AR campaigns on mobile phone (more on that later).

There were two key themes that became clear across the 109 entries. Projection was a popular medium for delivering an experience or creating a canvas. And secondly some form of mobile activation was a common ingredient to campaigns.

LYNX_EXCITE_Promo_Uncomp

The UK won three Bronze Lions. Publicis was awarded for its "12 second strip" campaign, which consisted of a challenge to the public to strip from their winter to summer clothes in the amount of time it takes to fold up the roof of the Renault Wind Roadster – 12 secs. OgilvyOne's Bronze came for its Terminal 5 based "Lotus Knows" campaign for IBM which delivered Wimbledon tennis match updates most relevant to departing flights. The final UK Bronze was for the absolutely wonderful Lynx "Angel Ambush" activity conceived by Mindshare Invention and created by Grand Visual and Mind’s Eye Media.

A Silver was won by Jung von Matt’s “Transparent Walls” for Daimler in which a camera feed of the street around a corner was projected on a wall at the corner allowing drivers to see “through the wall”. The other Silver was awarded to an hysterical campaign from Agentina called "Andes Friend Recovery" and created by Del Campo Nazca Saatchi & Saatchi for Anheuser-Busch. The execution allowed a user via webcam to project their face onto the face of a “robot” sitting in a bar so that you can be with your mates AND with your girlfriend at home …

On to the winner - this will sound a little like sour grapes. Cheil Worldwide’s "Virtual Store" campaign for Tesco Homeplus walked off with a Gold Lion for its campaign to extend the reach of the grocery chain. It’s clearly a great piece of work which delivered on it’s objectives but it isn’t what is commonly thought of as digital outdoor. Have a look. It’s good old fashioned, traditional, printed outdoor with QR codes leading to a transactional and fulfilment relationship via the user’s smart phone. A nice demonstration of outdoor’s endless opportunities. But it still isn’t digital outdoor. Perhaps the jury were confused. Perhaps we should rejoice that there is a blurring of the boundaries. Next year I think we’ll enter some digital outdoor activity in the Radio Lions and see where we get to.

It was telling that 9 of the 12 UK entries used permanent digital out-of-home formats for delivering their campaigns. This seemed a much higher percentage than from other markets. As part of Clear Channel’s Young Lions masterclass Mattias Palm-Jensen (Chief Innovation Officer, McCann Erickson) had stressed the need to move from “stunt” to scalable ideas and campaigns. Perhaps the UK is moving along the right path.

Finally it was great to see the cream of the UK’s outdoor community networking hard at the Gutter Bar way past their bedtime - that’s dedication!

Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen

2011-06-16T00:17:00.000-07:00

Europcar initiated a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain. The tweets can be seen across JCDecaux’s D6 network and on i, their new Première digital site on London’s Cromwell Road.

The creative features Europcar’s branding and url with the freeDeliver logo and poses the question “What would you do with your free hour?” Below this a scrolling twitter feed runs through the responses such as “I’d use #myextrahour to lie down and digest this pizza and chips” for example. Under the Twitter headlines the call to action prompts “What would you do? Tell us at #myextrahour.”

This is the first live copy execution to run on JCDecaux’s i site which launched earlier this month. Created by Ogilvy & Mather, the campaign was planned by MediaVest, booked by Kinetic and managed through OpenLoop which allows advertisers to manage live copy executions across all major UK DOOH networks. It marked the first live copy execution to run on the i site, which launched last month.

Nike UCL Campaign

2011-05-28T03:09:00.000-07:00

Nike launched a DOOH campaign tied to the UEFA Champions League final between Man United and Barcelona. The campaign ran across several different outdoor networks and formats including in-store screens at Nike Town. Working with Wieden+Kennedy, Grand Visual produced the campaign which featured a player from each team battling it out to dominate the spot.
Players and copy changed daily kicking off with Rio vs Puyol and the strapline “Lead the charge,” followed by Evra vs Abidal and “Defend by attack,” Hernandez vs Pedro “Strike with fear,” Park vs Busquets “Chase victory not fame.” On match day the creative featured Rooney vs Iniesta “Conduct then conquer” followed by “Glory is ours” and Nike branding.

Each team’s colours and typography was also part of the battle to take over the other team. On the DEP execution the teams were split across the escalators with Man United players on one side and Barcelona on the other, before the struggle ensued with players encroaching on the other side’s screens. The copy changed immediately after the match on Saturday to feature the winning team alone and the “Glory is Ours” slogan.

Heineken launches Twitter-powered world map for the UCL Final

2011-05-26T02:40:00.000-07:00

To celebrate the global nature of the UEFA Champions League Final, Heineken UK launched a closely integrated social media and digital outdoor campaign to capture the global conversation inspired by one of the largest annual sporting events in the world. The Twitter powered world map dominated digital out of home sites across London and encouraged people to “Feed the Tweet Map.”

Developed by MediaVest, Grand Visual and booked and planned Kinetic, the map visually represented the number of people tweeting about the final in each country at any one moment. Expanding and shrinking Heineken beer bottles correlated to the volume of all tweets coming from all corners of the world in real time and tapped into its global tag line ‘Open Your World’.

The data was collated, augmented and pushed out using Grand Visual's OpenLoop platform, which enables live and dynamic campaigns across the DOOH space. Heineken’s Twitter-powered world map appeared across seven major digital outdoor sites and was part of a broader outdoor push to 'paint London green'. Through a combination of static, digital and backlit sites encompassing road, rail and air routes into and out of London, it was anticipated to reach 75% of all adults in London an average of 24 times during the campaign period.

Rick Lawrence, marketing manager for Heineken UK, said: “We are delighted with this media first, the innovative linking of Twitter, new technology and digital outdoor brings standout to our Outdoor campaign in a way that is truly befitting of the world’s most international beer brand and Europe’s most prestigious club football competition. On average, 8m London adults will see the campaign activity, driving awareness of Heineken’s premium credentials to an all-time high in the UK.”

Ford 'Old v Nou'

2011-05-24T03:10:00.000-07:00

Grand Visual assisted Ogilvy in delivering tactical digital OOH activity to leverage Ford's UCL sponsorship through a dynamic copy campaign which tapped into the excitement and anticipation in the run up to the UEFA Champions League Final. Each day copy was refreshed morning and night with football style banter and commentary such as
“Will a little Pep talk make all the difference?” and “How on earth do you beat Barcelona? Pass.”

The campaign ran on XTP screens on the London Underground and JCDecaux Transvision screens and D6s in rail termini. Following the match Ford congratulated Barcelona with the message “and a double for Pep, Congratulations Barcelona, Winners of the 2011 UEFA Champions League final.

Google Voice Campaign

2011-04-12T09:44:00.000-07:00

Google is running a real time, destination specific digital OOH campaign promoting Google Voice – the voice activated search tool for mobiles. The first burst of activity runs on DEPs across 10 underground stations. The campaign is a play on regional accents and phonetically spells out various pronunciations of the same word. The copy is also station specific so at Bank, a multi-screen execution runs variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.

The second burst of the campaign begins on the 11th April and will run on Transvision screens at 9 London stations. This time the copy ties in with the destination of the next departing train. Various pronunciations of the destinations are then screened including illustrations relating to that place. So for Mon-chester there is an illustration of Old Trafford and for Ed-n-uh-bru, bag pipes are displayed. The strapline “say it get it, voice search for mobile, by Google” remains on screen throughout.

The campaign is designed to demonstrate the Google Voice’s superior voice activation software which understands anyone from anywhere regardless of accent. The campaign was delivered via OpenLoop, Grand Visual’s tactical platform for updating and streaming live copy campaigns to multiple screens.

FLEX : london - Digital Out-Of-Home Media, Creativity & Technology Forum

2011-04-07T07:59:00.000-07:00

Grand Visual is sponsoring Flex: london - a brand new forum exploring digital out-of-home media, creativity and technology. Once the domain of static broadcast messaging - the digitisation of outdoor has brought with it new opportunities to interact with consumers on a more engaging level. The event is taking place on 18th May 2011.

FLEX : london will explore this dynamic and evolving medium : how it’s being used effectively by planners and creatives; what part technology is playing; opportunities for interaction; social media and mobile integration; and the Olympics and how campaigns will use DOOH during the biggest event in the world.

FLEX : london will be of interest to any forward looking creatives, planners, media owners and creative technologists. The event will showcase creativity in this sector including case studies covering linear, social media, mobile, gesture based, touchscreen, augmented reality and realtime data driven communication.
Follow FLEX on twitter @FlexLondon.

UPDATE:

Wednesday also marked the first, Grand Visual sponsored, FLEX: London DOOH conference.

An audience of over one hundred and fifty ad industry professionals listened to panels and presentations from some of the industry's foremost practitioners and, judging from the feedback we've received, those attending found the event to be enjoyable and stimulating.

We'll be presenting some summaries of the day's presentations in the near future, so keep an eye on your inbox.

Lynx Launch UK’s First Interactive Augmented Reality Billboard Campaign

2011-03-07T03:01:00.000-08:00

To celebrate the launch of Lynx Excite, the new fragrance that is “so tempting even angels will fall,” Lynx has created an Augmented Reality campaign to run on large format digital billboards at London Victoria Station and the Birmingham Bullring Centre. “Angel Ambush” features members of the public on the billboard itself as virtual angels interact with them.

This is the first time an augmented reality campaign has run on large format digital billboards in the UK. To interact, members of the public stand on a designated spot in front of the screen where a camera captures the scene and displays it on the digital site. The participant then watches as angels appear to plummet from the sky landing right next to them in a cloud of dust and debris before flirting with them adoringly.

Lynx_AA_GV

Created by Mindshare Invention and produced by Grand Visual, the Unilever campaign blends live, real life footage with live-action studio footage of the Lynx angels. The activity is managed through live vision mixing and involves a complex integration of bespoke software with existing media owner infrastructure. Floor media was designed to create anchor points enabling the digital angels to seemingly interact with real people.

The campaign takes sole ownership for two days per site on JCDecaux’s Transvision screen at Victoria Station on 5th- 6th March, and on Ocean Outdoor’s Birmingham Bullring Screen 10th-20th March, two high footfall locations to create real crowd engagement. The activity builds on the current ATL theme ‘Falling Angels’ and supports broader outdoor and digital campaign activity.

Media First: Yell.com Launches Destination Specific Outdoor Campaign

2011-02-28T07:31:00.000-08:00

Today Yell.com, the international directories company, is launching the world’s first localised, real time, and destination specific digital out of home campaign to promote its local business directories. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from Yell.com’s online directory with the destination of the next departing train.

The campaign features information from www.yell.com about local businesses including public user ratings. This information is syndicated with the National Rail's database to identify and target defined segments from the 3 million weekly Transvision rail audiences with destination specific content.

The campaign was created by Rapier and digital production specialist Grand Visual and uses our OpenLoop platform to stream content that is contextual to the audience’s home location and publishes it on screen. For example if the next departing train is to Southend-On-Sea at lunchtime, the copy may include “Heading to Southend-On-Sea? Try Southchurch Park Cafe 01702 603 486” and then provides a customer review “A great place for coffee and cake, or tea and biscuits” and finally the strapline and call to action “Yell.com for reviews wherever you’re heading.”