Digital Out-of-Home is developing fast as a medium with a number of creative possibilities open to client and agency.
At Grand Visual we see 3 broad categories of campaign:
• LINEAR – typically featuring video spots played out in a loop;
• DYNAMIC – responsive and tactical activity prompted by external events or input;
• INTERACTIVE – involving touchscreen functionality or gesture sensing or some other camera detected stimulus which changes or affects copy.
Below is a gallery of our favourite projects. Click on a thumbnail to see a short video and some copy about each campaign. And if you like it, and would like to know more, just give us a shout.
This is our DOOH Showreel. Enjoy.
Working with Wieden+Kennedy, Grand Visual created 3 executions to run on CBS Outdoor’s DEP and XTP
formats. Two of the executions used GV’s OpenLoop platform to 'pull' live content from both Reuters and
Facebook for latest news and the status updates - reinforcing the campaign line “Online as it happens”.
The 3rd execution was a linear spot promoting Nokia’s OVI store.
Grand Visual’s OpenLoop was at the heart of the first ever tactical copy DOOH campaign to run across
9 different networks. Feeding a media booking that began at “final whistle” of each England match the
campaign delivered an immediate Nike “point of view” on action that had finished minutes before.
Nike’s team at Wieden+Kennedy London created final copy on OpenLoop and published to the multiple
formats in one pass.
This campaign for ITV’s launch of flagship breakfast show “Daybreak” included tactical daypart
messages written by ITV’s marketing team via Grand Visual’s OpenLoop platform and published
to outdoor and online media simultaneously. Lucy Scott, Team Manager at BBH commented: “By
using OpenLoop we have been able to harness the flexibility of digital outdoor media and sync it
with all online communications.”
Olympic sponsor Cadbury’s took its “Spots vs Stripes” campaign to the streets running a loop of
dynamic content on LOCOG screens at 18 city centre locations. The loop featured national and
localised content scraped from spotsvstripes.com, social media feeds and locally targeted
updates from the marketing team via GV’s OpenLoop.
This interactive event for Lamisil® AT Cream, at the Westfield Shopping Centre in London featured
interactive, floor projection technology to create an engaging brand experience. Creative Director,
Saatchi & Saatchi Switzerland, Derek Green said “We wanted people to interact with the Lamisil®
brand and create a conversation starter about the not-so-sexy condition of athlete’s foot in an
This campaign for Official Olympic sponsor Cadbury’s ran on large format, rear projection sites
in 9 UK shopping malls. The creative used facial detection software coupled with gesture sensing
technology in two interactive games to encourage participants to challenge friends to a contest as
part of Cadbury’s “Spots vs Stripes” campaign.
Augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s
mall six-sheet screens. The campaign allows people to handle and explore miniaturised 3D ‘virtual’
models of the cars on screen and in the palm of their hand.
Built using elements from from RKCR/Y&R’s TV & Outdoor campaign, Grand Visual produced 8
treatments complementing the nationwide activity. The huge scale of the campaign meant there
were 138 separate items of copy to be created and trafficked to multiple media owners.
For the launch of the Canon EOS 450D camera Grand Visual linked up experiential and digital
outdoor activity. GV shot the Brick Lane event setting up a mini studio to capture the action
and post produced a sequence which features a freerunner travelling through an urban l
andscape and grabbing the Canon camera on his travels.
For 20th Century Fox's “Rocky Balboa”, Grand Visual mimicked the iconic film sequence
where Rocky runs up stairs as part of his punishing training regime. The creative consists
of 22 separate panel executions - 11 for each side of the escalator runs. The Rocky character
was rotoscoped from the full-res feature film frames.
PURINA MAY 2008 HD Mixdown
Two executions created for digital escalator panels showed cats leaping from screen to
screen accompanied by various product benefit messages. Grand Visual studio shoot
featuring the Purina cats generated Hugh Kellett from Publicis said: "We were impressed
with the creative possibilities of digital escalator advertising and the work is bound to get
A digital outdoor campaign for the launch of 3 Skypephone rolled out across four UK digital
formats targeting commuter belts and major city centres. GV were commissioned by Albion
London and worked from campaign artwork to generate the flowing visuals to work effectively
across the different formats.
Unilever employed a multi platform DOOH campaign to promote “Lynx Rise Morning Shower Gel”.
Campaign artwork, TVC and viral materials were used to create the DOOH executions. Two
bespoke Digi Walls on the Tube featured questions to test the viewers’ recall and a link to the
As part of Virgin Media’s “Powerful Stuff” campaign to promote their super fast broadband offering
Grand Visual worked with Saint@RKCR/Y&R to produce a really impactful set of executions to run
on the Tube. Elements from the TVC where combined with a 3D modelled laptop and “meteor shower”
to dramatic effect.
To launch a new range of men’s grooming products, Dove ran a two-phase, multi-format DOOH
campaign across London Underground, Heathrow Airport and gym environments. Grand Visual
worked with Unilever, Ogilvy and Mindshare from the outset on this integrated campaign.
Elements from print, TV and specifically generated VFX were used for the multiple executions.
Working from print assets Grand Visual built on the brand’s “East meets West” concept using
CGI elements, 3D modelling and live action footage to create a simple but dramatic execution.
The digital outdoor campaign took 11 separate pieces of copy to deliver taking into account
the technical variations between networks.