ABOUT US
Grand Visual is a digital production company. We develop and amplify communication ideas through intelligent execution and relevant technology - unlocking the potential of digital platforms for agencies and their clients.
At the heart of our approach is a belief in the power of appropriate and intelligent digital technique. For any more information feel free to give us a shout.
At the heart of our approach is a belief in the power of appropriate and intelligent digital technique. For any more information feel free to give us a shout.
SHOWREEL
Check out our digital out-of-home reel. This is a collection of various campaigns that have run on UK formats the last 18 months or so. The reel features examples of bespoke creative as well as copy developed from print and TV assets.
For more information on specific jobs check out our Case Studies section.
For more information on specific jobs check out our Case Studies section.
LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Nike #MakeItCount
31-12-11 04:32
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
Visit Wales Integrates Social Media Films with Digital OOH Push
Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.
Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen
16-06-11 00:17
| PERMALINK
| D6, CROMWELL ROAD i, JCDECAUX, DOOH
Europcar initiated a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain. The tweets can be seen across JCDecaux’s D6 network and on i, their new Première digital site on London’s Cromwell Road.
Grazia takes London Fashion Week direct to shoppers
17-02-11 02:46
| PERMALINK
| WESTFIELD, D6, LIVERPOOL MEDIA WALL, DEP, DOOH, BIRMINGHAM BULLRING
Grazia, the weekly magazine covering fashion, beauty and A-list news is linking itself to the glamour of London Fashion Week through two large digital billboard dominations at London’s Westfield Centre and Birmingham Bullring.
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.
Telegraph Launches Free iPad App
Telegraph Media Group is offering readers a free iPad application in partnership with Audi. To promote the launch, Grand visual has created a multi format digital outdoor campaign which demonstrates the iPad application and features the type of content that users will be able to read from The Telegraph and Sunday Telegraph daily.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
Diageo Campaign Encourages People to ‘Make the Most of Evening’
Diageo’s latest campaign “Winter Spirits,” encourages people to ‘Make the most of evening’ in a day-part campaign running on JCDecaux’s D6s. The campaign targets commuters on their way home from work on Thursday and Friday evenings and plays all day Saturday.
ITV1 "Daybreak" Campaign uses OpenLoop
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The DOOH activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online.
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
Nikes ‘Kill the Nil’ campaign was tied in with the launch of the premiership league and features some of Nike’s key players in a regional specific outdoor execution. Grand Visual produced the digital out-of-home content which was tailored to each local area and featured local players promoting Nike’s football boot range.
BMI Friday’s
BMI ran a cross network DOOH campaign on Thursday 24th and Friday 25th promoting its cheap online air fares available each Friday. The DEP execution featured planes flying up the up-escalators and down the down-escalators. The planes landed in different destinations with different price points and tagline ‘How far will you go this BMI Friday?’ On JCDecaux’s D6s and HEX screens the air fairs were counting down with the tagline ‘How far will we go this Friday?’
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
ANZ
As part of a wider press and print campaign Air New Zealand launched a cross network digital outdoor initiative featuring real air stewards on board a flight. Grand Visual put together 4 executions for the campaign which promotes new LA & Hong Kong routes, their premium economy, spacious business class flatbeds, and in flight entertainment.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Vodafone is launching a digital outdoor initiative in a drive to position itself as a mobile-internet provider. 'The Internet is Now Mobile' is a cross network campaign targeting key UK city centres including some of the nation’s busiest rail and tube concourses. Working with BBH, Grand Visual generated a number of concepts that developed the themes of the static poster creative.
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
Nike #MakeItCount
31-12-11 04:32
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
Visit Wales Integrates Social Media Films with Digital OOH Push
Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen
16-06-11 00:17
| PERMALINK
| D6, CROMWELL ROAD i, JCDECAUX, DOOH
Grazia takes London Fashion Week direct to shoppers
17-02-11 02:46
| PERMALINK
| WESTFIELD, D6, LIVERPOOL MEDIA WALL, DEP, DOOH, BIRMINGHAM BULLRING
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Telegraph Launches Free iPad App
Nestle Aero Bubbles
Diageo Campaign Encourages People to ‘Make the Most of Evening’
ITV1 "Daybreak" Campaign uses OpenLoop
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
BMI Friday’s
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
ANZ
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
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Take a look a the latest technology we are playing with in the DOOH space. We've been looking at Gesture and Gender recognition for some time, along with augmented reality and interactive screens. Have a look and if you’d like to know more or show us something contact us.
DOOH HANDBOOK
The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks. New to this edition are 35 newly released formats and an interactive section covering those networks offering the latest camera-based, touch or mobile interactive technologies.
The handbook, available online or as a 209-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.
Click here to see the online edition
