ABOUT US
Grand Visual is a digital production company. We develop and amplify communication ideas through intelligent execution and relevant technology - unlocking the potential of digital platforms for agencies and their clients.
At the heart of our approach is a belief in the power of appropriate and intelligent digital technique. For any more information feel free to give us a shout.
At the heart of our approach is a belief in the power of appropriate and intelligent digital technique. For any more information feel free to give us a shout.
SHOWREEL
Check out our digital out-of-home reel. This is a collection of various campaigns that have run on UK formats the last 18 months or so. The reel features examples of bespoke creative as well as copy developed from print and TV assets.
For more information on specific jobs check out our Case Studies section.
For more information on specific jobs check out our Case Studies section.
LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Commuters Enjoy Live Content from London Fashion Week
28-02-12 03:04
| PERMALINK
| OPENLOOP, CBS OUTDOOR, TWitter, London fashion week, CROss track projection, XTP
The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.
Live Donation Digital Poster Campaign
27-02-12 09:02
| PERMALINK
| OCEAN OUTDOOR, OPENLOOP, mobile, INTERACTIVE, Microloan foundation, digital poster, Campaign, SMS, DLKW Lowe
The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.
Nike #Makeitcount UGC Poster Campaign
“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
ITV Launches Rugby World Cup Digital Outdoor Campaign
ITV is launching a tactical outdoor campaign today that will integrate real-time match scores and commentary across online and outdoor platforms. Created by BBH, the campaign keeps fans up to date on England’s progress during the Rugby World Cup and reminds them to watch it live or catch up later on ITV1 HD, ITV.com or on the ITV Rugby iPhone App.
Visit Wales Integrates Social Media Films with Digital OOH Push
Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
07-07-11 10:46
| PERMALINK
| OPENLOOP, TRANSVISION, JCDECAUX, DOOH
The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.
GV Hosts London Fashion Week Twitter Broadcast
Today, the British Fashion Council begins a digital outdoor campaign to extend the reach of its official Twitter feed and promote the latest news and views from the catwalk of London’s Fashion Week. The campaign will run across CBS Outdoor UK’s Cross Track Projection (XTP) screens and is designed to promote the glitz and glamour of the week long exhibition to London commuters from 18th-23rd February 2011.
Cadburys Takes Spots V Stripes to the Streets
Olympic sponsor Cadburys is taking its Spots V Stripes campaign to the streets in a new outdoor campaign aimed at keeping the nation playing games. The campaign runs for two weeks on LOCOG screens at 18 city centre locations and features national and localised content to encourage game play at spotsvstripes.com. The campaign plays out as a dynamic 5 minute loop for one hour per day at each location.
Continental Airlines Promotes BusinessFirst Flights
Continental Airlines launched a Digital OOH campaign on the London Underground to announce its five times daily BusinessFirst flights between Heathrow and New York.
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
ITV1 "Daybreak" Campaign uses OpenLoop
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The DOOH activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online.
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.
GV Launch Open Loop
Open Loop from Grand Visual is an independent facility that allows advertisers to hit multiple DOOH formats in one go. Similar to online’s Smart Versioning tool, Open Loop allows advertisers to modify new or currently-running DOOH ads, including images, text and video and publish to multiple networks instantly. Live, dynamic, responsive and interactive campaigns are now possible across the DOOH spectrum.
Nokia N97 Campaign Takes DOOH prize
GV’s Nokia N97 ‘online as it happens’ campaign produced for Wieden+Kennedy won this years DOOH X Factor contest at Screen Expo’s DOOH Media Summit. The X Factor style contest was designed to help champion digital OOH creative and find the digital equivalent of iconic billboard posters such as The Economist and Wonderbra ads. The N97 campaign managed to beat off hot competition from Virgin Train’s Liverpool Wall execution and McDonald's long-term holding at Piccadilly Circus to crown GV the winner.
Commuters Enjoy Live Content from London Fashion Week
28-02-12 03:04
| PERMALINK
| OPENLOOP, CBS OUTDOOR, TWitter, London fashion week, CROss track projection, XTP
Live Donation Digital Poster Campaign
27-02-12 09:02
| PERMALINK
| OCEAN OUTDOOR, OPENLOOP, mobile, INTERACTIVE, Microloan foundation, digital poster, Campaign, SMS, DLKW Lowe
Nike #Makeitcount UGC Poster Campaign
ITV Launches Rugby World Cup Digital Outdoor Campaign
Visit Wales Integrates Social Media Films with Digital OOH Push
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
07-07-11 10:46
| PERMALINK
| OPENLOOP, TRANSVISION, JCDECAUX, DOOH
GV Hosts London Fashion Week Twitter Broadcast
Cadburys Takes Spots V Stripes to the Streets
Continental Airlines Promotes BusinessFirst Flights
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
ITV1 "Daybreak" Campaign uses OpenLoop
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
GV Launch Open Loop
Nokia N97 Campaign Takes DOOH prize
GV TWEETINGS
SIGN UP TO GV NOTES
Use the handy sign up form below to get regulare updates from GV towers directly into your inboxLATEST FROM THE LAB
Take a look a the latest technology we are playing with in the DOOH space. We've been looking at Gesture and Gender recognition for some time, along with augmented reality and interactive screens. Have a look and if you’d like to know more or show us something contact us.
DOOH HANDBOOK
The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks. New to this edition are 35 newly released formats and an interactive section covering those networks offering the latest camera-based, touch or mobile interactive technologies.
The handbook, available online or as a 209-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.
Click here to see the online edition
