ABOUT US
Grand Visual is a digital production company. We develop and amplify communication ideas through intelligent execution and relevant technology - unlocking the potential of digital platforms for agencies and their clients.
At the heart of our approach is a belief in the power of appropriate and intelligent digital technique. For any more information feel free to give us a shout.
At the heart of our approach is a belief in the power of appropriate and intelligent digital technique. For any more information feel free to give us a shout.
SHOWREEL
Check out our digital out-of-home reel. This is a collection of various campaigns that have run on UK formats the last 18 months or so. The reel features examples of bespoke creative as well as copy developed from print and TV assets.
For more information on specific jobs check out our Case Studies section.
For more information on specific jobs check out our Case Studies section.
LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Digital Switchover Daily Countdown
15-08-09 07:28
| PERMALINK
| FORREST CITY, LIVERPOOL MEDIA WALL, DOOH
The Granada region is readying itself for switchover this Autumn. AMV BBDO's campaign to communicate this switchover is running on two massive LED screens in Liverpool and Manchester. Grand Visual produced copy for this 100 day campaign. Each day the copy counts down to switchover d-day in the region. The existing TVC was reformatted, 100 end frames produced and all copy trafficked to the relevant media owners through Grand Visual's delivery portal.
Nokia N97 - ONLINE AS IT HAPPENS
Working with Wieden and Kennedy, Grand Visual created 3 executions to run on DEP and XTP screens across CBS Outdoors Alive network. 2 of these executions were 'streaming' live content from Grand Visual's servers allowing consumers to keep up-to-date of both Reuters latest news and the latest status updates from Facebook as they happened. In a network first, the Facebook advert featured live updates from 10 predefined users who commented on the days events ranging from the cricket and politics to handbag purchases.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Vodafone Make the Most of Now
Vodafone has launched a multi network digital outdoor campaign as part of its latest drive to encourage consumers to 'make the most of now.' Working with BBH, Grand Visual created a bespoke campaign which follows the career and dreams of England's Formula One driver Lewis Hamilton. The advert charts his journey from childhood dream to reality at the Formula One World Championships.
DOOH Handbook 2009
In collaboration with out-of-home agency Kinetic, Grand Visual has launched the UK’s first Digital Out-of-Home Handbook providing comprehensive media, technical and creative information for all UK networks.
For the first time digital out-of-home is categorised into easy-to-understand groups by the way people are moving when they are exposed to a particular format.
Virgin - It's POWERFUL stuff!!!
NEWS STORY COMING SOON
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Digital Switchover Daily Countdown
15-08-09 07:28
| PERMALINK
| FORREST CITY, LIVERPOOL MEDIA WALL, DOOH
Nokia N97 - ONLINE AS IT HAPPENS
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Vodafone Make the Most of Now
DOOH Handbook 2009
For the first time digital out-of-home is categorised into easy-to-understand groups by the way people are moving when they are exposed to a particular format.
Virgin - It's POWERFUL stuff!!!
NEWS STORY COMING SOON
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Take a look a the latest technology we are playing with in the DOOH space. We've been looking at Gesture and Gender recognition for some time, along with augmented reality and interactive screens. Have a look and if you’d like to know more or show us something contact us.
DOOH HANDBOOK
The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks. New to this edition are 35 newly released formats and an interactive section covering those networks offering the latest camera-based, touch or mobile interactive technologies.
The handbook, available online or as a 209-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.
Click here to see the online edition
