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LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Sanctuary
06-12-10 05:16
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Covent Garden’s Sanctuary Spa has launched a Christmas campaign to encourage Londoner’s to treat the women in their lives to Sanctuary Spa gift vouchers.
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.
The Bank of Scotland
22-11-10 05:17
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The Bank of Scotland is getting into the festive spirit in their latest campaign targeting commuters in Edinburgh. The campaign informs customers of the continued 24/7 service over the Christmas period using an advent calendar style digital outdoor execution.
Diesel - Raw
To promote their latest ‘Raw’ jeans, Diesel is launching a new campaign “From Raw to Vintage in 30 days.” Grand Visual produced a DEP and cinema campaign which features the jeans, strapline, closest store and facebook address.
GHD - The Midnight Collection
Next week, haircare brand ghd instigates its biggest ever marketing campaign to promote the new midnight collection in the run up to Christmas. The campaign, created by RKCR/Y&R, features the new gold hair straighteners from ghd and runs across TV, outdoor, press and online.
Telegraph Launches Free iPad App
Telegraph Media Group is offering readers a free iPad application in partnership with Audi. To promote the launch, Grand visual has created a multi format digital outdoor campaign which demonstrates the iPad application and features the type of content that users will be able to read from The Telegraph and Sunday Telegraph daily.
Zurich HelpPoint
Zurich targets business leaders in its latest campaign to promote its customer facing HelpPoint service offering. Grand Visual developed the digital creative which will play on LCD screens in BA’s Business Lounges at London's Heathrow Airport.
The creative features a busy manufacturing environment and states “Business insurance that protects your most valuable assets, your people.” The campaign features a series of quotes and customer testimonials endorsing the quality of service.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
Lynx wins Gold at UAOC 2010
The inaugural Unilever Awards for Outstanding Communication were held last night at the Museum of London. The awards were set up to to recognise campaigns that have delivered both innovative and effective communication for Unilever brands in the past year. Lynx brought home a Gold in the Outdoor/Press category for the DOOH campaign, and scooped a bonus Bronze in the Best Integrated campaign category.
Diageo Campaign Encourages People to ‘Make the Most of Evening’
Diageo’s latest campaign “Winter Spirits,” encourages people to ‘Make the most of evening’ in a day-part campaign running on JCDecaux’s D6s. The campaign targets commuters on their way home from work on Thursday and Friday evenings and plays all day Saturday.
TURN THE PAGE….SEE MORE NEWS….
Sanctuary

Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign

The Bank of Scotland

Diesel - Raw

GHD - The Midnight Collection

Telegraph Launches Free iPad App

Zurich HelpPoint

The creative features a busy manufacturing environment and states “Business insurance that protects your most valuable assets, your people.” The campaign features a series of quotes and customer testimonials endorsing the quality of service.
Nestle Aero Bubbles

Lynx wins Gold at UAOC 2010
Diageo Campaign Encourages People to ‘Make the Most of Evening’

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Take a look a the latest technology we are playing with in the DOOH space. We've been looking at Gesture and Gender recognition for some time, along with augmented reality and interactive screens. Have a look and if you’d like to know more or show us something contact us.
DOOH HANDBOOK
The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks. New to this edition are 35 newly released formats and an interactive section covering those networks offering the latest camera-based, touch or mobile interactive technologies.
The handbook, available online or as a 209-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.
Click here to see the online edition




















































