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LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Kraft Foods Promotes Belvita Breakfast Biscuits with Live Site at Euston Station
31-01-11 07:51
| PERMALINK
Today Kraft Foods launched a large scale digital out of home campaign spanning several formats including a live interactive poster at Euston mainline rail station. It was the first time that JCDecaux’s Transvision screen at Euston has hosted a live copy campaign addressing individual members of the public with bespoke messages.
Nike Free
17-01-11 09:35
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, WESTFIELD, DOOH, HPR
Nike has launched a new digital outdoor campaign this week to promote Nike Free Shoes for women. The campaign features three of its female athletes; UK sprinter Joey Duck, Russian Tennis pro Maria Sharapova and US track and field sprinter Allyson Felix.
Festive DOOH campaign to #WarmUpCamden
Saint and RKCR/Y&R have devised 'Twitter Knitter,' a feel-good initiative that aims to heat up needy Camden locals by inviting tweeps to share quirky, witty Christmas greetings with Saint’s crew. The agencies select the most festive Christmas tweets containing the hashtag #WarmUpCamden, which are then knitted into scarves and distributed to people who look like they need warming up.
Real-time NHS Campaign
21-12-10 05:09
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The UK’s most visited health website, NHS Choices, has launched a real time, and destination specific digital out of home campaign to encourage community involvement in improving local health services. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from the NHS Choices website with the destination of the next departing train.
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
A two week cross network campaign has begun for Google Chrome promoting the speed and efficiency of the web browser. Produced by Grand Visual, the creative features a selection of old fashioned, pixelated timing visuals including an egg timer, a hamster and a watch which all get bowled over like skittles by the modern, hi res Google Chrome logo.
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Sanctuary
06-12-10 05:16
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Covent Garden’s Sanctuary Spa has launched a Christmas campaign to encourage Londoner’s to treat the women in their lives to Sanctuary Spa gift vouchers.
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.
The Bank of Scotland
22-11-10 05:17
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The Bank of Scotland is getting into the festive spirit in their latest campaign targeting commuters in Edinburgh. The campaign informs customers of the continued 24/7 service over the Christmas period using an advent calendar style digital outdoor execution.
Diesel - Raw
To promote their latest ‘Raw’ jeans, Diesel is launching a new campaign “From Raw to Vintage in 30 days.” Grand Visual produced a DEP and cinema campaign which features the jeans, strapline, closest store and facebook address.
TURN THE PAGE….SEE MORE NEWS….
Kraft Foods Promotes Belvita Breakfast Biscuits with Live Site at Euston Station

Nike Free

Festive DOOH campaign to #WarmUpCamden

Real-time NHS Campaign

Google Chrome

Nike Boom

Sanctuary

Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign

The Bank of Scotland

Diesel - Raw

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Take a look a the latest technology we are playing with in the DOOH space. We've been looking at Gesture and Gender recognition for some time, along with augmented reality and interactive screens. Have a look and if you’d like to know more or show us something contact us.
DOOH HANDBOOK
The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks. New to this edition are 35 newly released formats and an interactive section covering those networks offering the latest camera-based, touch or mobile interactive technologies.
The handbook, available online or as a 209-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.
Click here to see the online edition




















































