IN GRAND VISUAL LAB
There are an increasing number of interesting technologies that could play a role in a DOOH or experiential campaign. We've been experimenting with gesture, gender recognition, colour picking, augmented reality, mobile and other interactive cues. Have a look at the Lab and if you’d like to know more or show us something contact us.
But remember - We don't make this technology. We make this technology work for you.
Motion Sensing
WHAT IS IT?
It's the ability to track movement and control content accordingly. Working with a specialist technology supplier for motion based recognition, we have successfully implemented various interactive experiences.
USE IT FOR....
Grabbing user attention and getting them to interact with your campaign.
Colour Recognition
WHAT IS IT?
It's the ability to define the colour of the room, or an item of clothing place in front of the camera.
USE IT FOR....
Telling someone that they looks great in that red shirt and suggesting some red socks to go with it!
Gender Recognition
WHAT IS IT?
It's the ability to determine the gender of a user standing in front of the screen. The technology gets better and better with a 90-95% success rate in the right conditions.
USE IT FOR....
Controlling content based on ones gender..... imagine targeting women for womens deodorant on a standard digital 6 sheet advert.....
App Dev
WHAT IS IT?
We all know what this is..... The growth of the App store for iPod Touch, iPhone and iPad has changed the digital landscape forever. Campaign extensions from outdoor campaigns have seen GV get involved in the area that continues to grow.
USE IT FOR....
Getting people to play with your app, while delivering your brands core/key message.
Augmented Reality
WHAT IS IT?
You've seen this.... magic symbols, digital barcode recognition or augmented reality, call it what you will. Ideal for experiential competitions and event based media bookings.
USE IT FOR....
Letting the public play with your flyer and inviting them to interact with you brand on screen.... from the comfort of their own computer or in an experiential space.
Interactive Floors
WHAT IS IT?
Floor projection systems that allow user interactivity, allowing you to change content depending where someone is on the floor.
USE IT FOR....
Interrupting the media landscape and getting people to interact with your brand.
