LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Team GV Expands with 5 New Hires
It’s been an eventful month here at GV towers with 5 new hires joining the team! We've got some blinding talent on board to compliment the existing team and help us to maintain our position as the premium offering for clever thinking, execution and creative technology for Digital OOH.
Volvic Juiced Launch Digital OOH Game
This week Volvic juiced launched an interactive game on the large format Bluewater Showcase interactive digital screen. Created by Kinetic Fuel, Frank PR and Grand Visual, with creative direction from Y&R, the game encouraged shoppers to “Get Juiced for the chance to win refreshing prizes!”
Global DOOH campaign for The Great Gatsby
Warner Brothers has launched a global Digital Out of Home campaign for the forthcoming film title “The Great Gatsby,” a new adaptation of Fitzgerald’s novel set in 1920’s New York. Grand Visual produced the campaign which features clips from the film, debuts the main characters and announces the UK release date: 16 May 2013. The UK campaign can be seen on Mall D6s, Oxford Circus LCD’s and in-store at Harrods. GV also localised and adapted the creative for an additional 20 territories across Europe, Asia and South America – our biggest ever international campaign!
Grand Visual has produced a campaign for The London Bikeathon 2013, a charity sporting event in aid of Leukaemia & Lymphoma Research. The event, now in its 16th year, takes place on Sunday 15 September, when over 7,000 cyclists will cycle one of three routes in and around London with the aim of raising £750,000 pounds to help improve the survival and quality of life of blood cancer patients. The campaign runs on CBS Outdoor LCD screens and Ocean Outdoor’s large format screens in London with the call to action to sign up now at www.bikeathon.org.uk.
Weetabix Launch On The Go Breakfast Biscuits
Weetabix has unveiled its On The Go Breakfast Biscuits in a campaign spanning Digital OOH, Mobile and Online. Created by BBH, the campaign strategy aims to talk to busy breakfast skippers on their journey in to work.
OpenLoop Powers Crowd-Sourced DOOH Campaign for Bulmers
Bulmers has launched a Digital OOH campaign which uses OpenLoop to deliver tweets directly to screens in pubs, bars and shopping malls. The twitter enabled digital posters crowd-source regional audiences to ask how they will begin the weekend and promotes the hashtag #Beginwithabulmers to tweet their answers to.
Tropicana brightens London commuter routes
Tropicana is brightening up rail and underground stations across London in its latest campaign for Tropicana’s Single Serve orange juice. The campaign includes a huge digital OOH push spanning DEPs, D6s, LCDs and DigiWalls as well as Tunnel wraps, Mega Walls and 6 sheets in a campaign that will see 5 London Station dominations.
INTERACTIVE FRAGRANCE LAUNCH
A perfume brand has launched an interactive touch-screen campaign on Mall D6 screens in 11 shopping centres across the UK. The campaign showcases the fragrance range and offers users the opportunity to discover which fragrance is best suited to them.
Phineas and Ferb and YOU: A Brand New Reality
Downtown Disney launched an entertaining augmented reality game that brought to life the popular cartoon duo Phineas and Ferb. The large interactive installation at Downtown Disney West Side invited crowds to join the ‘toon world and interact with the animated characters on screen.
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Colgate instant relief challenge
Colgate has launched a dynamic Digital OOH campaign featuring live results from a nationwide survey to measure the relief provided by Colgate Sensitive Pro-Relief. The campaign runs across XTP screens on the London Underground from 8th April 2013.