Grand Visual News

AMEX LAUNCH UK’S FIRST SMS-DRIVEN BILLBOARD

2012-05-18T04:41:00.000-07:00

American Express, in partnership with Grand Visual and OgilvyOne UK, instigated the UK’s first ever interactive billboard campaign that sends location-based content direct to user’s phones.

The campaign ran on JCDecaux Transvision screens across 10 of London’s biggest train stations and was designed to help passengers make the most of their travels. Passers-by were encouraged to send an SMS message, including their name, to ‘London’s Insider Tip Generator’ to get their own personalised and location specific message featured on the billboard.

Each text triggered a personalised piece of information or tip highlighting insider knowledge about the area local to them e.g. “A tip for Tim: Look outside Kings Cross station and see if you can spot a 19th century lighthouse!” The participant also received the tip as an SMS message, so they could take it away with them and share.

The campaign runs until the middle of June. SMS integration is managed through Grand Visual’s OpenLoop platform allowing moderation and the publishing of tips instantly across all 10 sites from a desktop location.

NCDV 'Drag Him Away': Interactive Billboard Campaign Using Agent- Grand Visual's New Mobile Platform

2012-05-04T06:27:00.000-07:00

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.

Created by JWT London and produced by Grand Visual, “Drag Him Away” features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim’s behalf.

This is the first time that e-motion screens have run user controlled content. It is also the launch campaign for Grand Visual’s Agent platform which enables mobile and digital out of home interaction. The 5-screen execution is supported by 4 additional e-motion screens plus D6 formats featuring QR codes that take the user to the website to activate their phone as the remote control.

Steve Connor, CEO of NCDV, said: “This engaging advert perfectly demonstrates the way in which NCDV helps victims of domestic violence, namely, we can put distance between them and their abuser. It encourages people to call the NCDV and start the process of securing an injunction against the abuser”

Hugh Todd, Creative Director at JWT London, commented: "An injunction is the quickest way to put a stop to domestic abuse as it puts distance between people in an abusive relationship. We wanted to highlight this fact by using the most modern channels possible. Working with mobile interactive touch screen technology, we were able to encourage members of the public to actually intervene themselves. In the future we hope people will use their phone again to separate victim and abuser, by ringing NCDV directly."

Neil Morris, Founder and MD of Grand Visual, commented: “Agent offers consumers control over content as never before seen on DOOH. Handing the public control of on-screen content is a powerful call to action which fosters a deeper level of engagement amongst outdoor audiences. This campaign really drives home NCDV’s message to take action and stop domestic violence now.”

Spencer Berwin, Managing Director – Sales at JCDecaux, said: “This is the first consumer-controlled campaign to run on our Euston e-motion screens, providing a new way for brands to communicate with the growing rail audience. Rail commuters are highly-connected – 68% have a Smartphone and they are twice as likely to own an iPad as the average adult. Giving commuters the opportunity to control the content on digital screens through their mobiles is an exciting development in Out-of-Home, delivering the NCDV message in a powerful and relevant way.”

Ric Albert Joins Team GV

2012-04-13T05:16:00.000-07:00

This month Ric Albert joins Grand Visual in the newly created role of Motion Graphics Director. In this role, Ric will continue the develop Grand Visual’s production services and techniques specifically aimed at driving effective use of digital OOH as a truly creative medium.

Ric joins from GP London, where he was Director of Digital and Interactive for five years. During this time Albert established and led their digital division and built up their client business developing online, social, viral and digital outdoor campaigns for some of the biggest names in entertainment including Warner Bros, Twentieth Century Fox, Universal Pictures and Lovefilm as well as blue chip clients such as Coca-Cola.

Ric has produced high profile UK and international digital out of home campaigns for some of the highest grossing films of all time including the four latest Harry Potter releases, Inception, and a digital takeover of the O2 Arena for The Dark Knight. In 2010 he won silver at Ocean Outdoor’s “The Art of Outdoor” creativity competition, for his ‘Legend of the Guardians’ campaign for Warner Bros and pioneered a new “subtle motion” technique for roadside digital formats.

Neil Morris, Founder & MD of Grand Visual, said: "It's great to have Ric on board to help develop and grow our motion output. An extremely important strength of the digital outdoor space is its broadcast nature and the ability to deliver relevant, timely and beautifully crafted visual stories to people as they go about their day.”

Ric Albert said: "It is exciting to be joining the team at Grand Visual, who have been leading this space in terms of production, digital technique and technical innovation. I look forward to building on that work and developing stand-out linear campaigns that deliver results for clients and continue to push the creative boundaries of the medium.”

Lastminute.com “For everyone”

2012-04-02T01:54:00.000-07:00

Lastminute.com is going "back to its roots" in its latest press and outdoor campaign starting today. “For everyone,” by Adam & Eve, aims to reposition the brand as a last-minute leisure provider that offers five-star hotels for three-star prices.

Grand Visual worked with the original print assets to produce an animated digital outdoor campaign which includes four different executions each focusing on a price-led offer available online. The activity shows ordinary people in luxury situations booked through Lastminute.com and uses different lines for each execution, such as "Jacuzzis you can front crawl in - for everyone."

Digital outdoor advertising is booked on digital escalator panels and LD6’s across London stations. The outdoor element will run throughout April and May and is supported by extensive social media activity.

Breaking Dawn Mother’s Day Tweet Campaign

2012-03-23T07:50:00.000-07:00

This weekend Entertainment One launched an interactive Mother’s Day campaign that ran as a domination on Ram Vision’s iconic screen at Glow Bluewater. The campaign encouraged passersby to Tweet Mother’s Day messages to #BreakingDawnMum to see them on the big screen.

The live Twitter wall scrolled through the latest Mother’s Day Tweets and announced the arrival of The Twilight Saga: Breaking Dawn – Part 1 on DVD and Blu-ray. The interactive content was interspersed with the film trailer and DVD pack shot which directs customers to the HMV store.

The campaign was created by GV Film and produced by Grand Visual, with live Twitter moderation and delivery through OpenLoop. The live element was supported by an experiential team from Staffwarehouse who handed out postcards and T-shirts to shoppers and encouraged them to get involved in the campaign by Tweeting their Mother’s Day messages.

Over the weekend the campaign was seen by more than 260,000 people at Bluewater, generated hundreds of heartfelt Tweets, and achieved a 25% sales uplift for HMV on Breaking Dawn DVDs– significantly higher than average sales across the HMV Group.

BreakingDawn_Bluewater

Usain Bolt sprints across 11 digital OOH networks spanning 5 countries for Visa

2012-03-14T03:13:00.000-07:00

Record breaking Olympic gold medallist Usain Bolt, is starring in a new Europe wide digital OOH campaign for Visa starting today. The world’s fastest man will be seen sprinting across a range of digital outdoor formats in the UK, Sweden, Norway, Czech Republic, and Finland.

‘Visa Flow,’ created by Saatchi and Saatchi and produced by Grand Visual, features the five-time World, and three-time Olympic champion sprinting in full flow with the environment shattering around him as he leaves a trail of shards flying behind him. The power and speed of the Jamaican sprinter demonstrates the ease of Visa’s fast payment solutions via mobile, online, and contactless. The end frame includes Visa’s Worldwide Olympic Sponsor branding and the URL Visa.co.uk/goldenspace.

The outdoor campaign runs across 11 digital outdoor networks spanning five countries and includes the Czech Republic’s iconic landmark Digital Belt Screen on Wenceslas Square in Prague. In the UK the campaign can be seen on Amscreen's forecourt network and CBS Outdoor DEPs. The digital OOH activity is part of a broader campaign including online, TV, cinema, print, outdoor and radio.

NIKE 29.02.12 - An extra day to #makeitcount

2012-03-01T04:25:00.001-08:00

Nike launched a special leap year campaign “an extra day to #makeitcount” which ran on Nike Town in-store screens and on XTP screens across London Underground. Created by Wieden+Kennedy and produced by Grand Visual, the execution was based around a live 24 hour countdown on the 29th February and enticed people to tweet in about how they were using their extra day to #makeitcount.

The digital out of home activity was planned and booked by Mindshare and Kinetic and supported a broader campaign which saw Nike take over the EDF Energy London Eye - hosting NTC classes in each capsule. To celebrate this Leap Year and inspire people to #makeitcount in 2012 Nike also challenged the whole of London to make the most of the extra day at London's Southbank which saw over 300 runners hit the streets and included a 3-on-3 basketball tournament.

Commuters Enjoy Live Content from London Fashion Week

2012-02-28T03:04:00.000-08:00

The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.

For the first time, a dedicated photographer had exclusive backstage access at London Fashion Week, where they were able to wirelessly distribute behind-the-scenes photos directly from the event to XTP screens. Within minutes, the glitz and glamour of London Fashion Week was broadcast exclusively on CBS Outdoor’s network of XTP screens on Tube platforms across London.

Images were projected alongside highlights from the @LondonFashionWk Twitter feed and hot off the press fashion news. The activity was produced by Grand Visual with the live content and social media activity monitored and delivered via OpenLoop.

London Fashion Week takes the Catwalk live to London Underground Screens

CHAOS CREATED BY LYNX ATTRACT HITS SCREENS

2012-02-28T02:08:00.000-08:00

Unilever has launched a cross network digital OOH ‘Breaking News’ campaign to support new fragrance, Lynx Attract: For Him and For Her. The campaign starts today and features a trio of special news broadcasts covering the Lynx Effect ‘Epidemic’ and depicts scenes of chaos being unleashed across the globe by the irresistible scents.

The broadcasts feature a newsreader delivering a bulletin warning viewers of the outbreak of an attraction epidemic. The film cuts to footage showing the chaos ‘on the ground’ – including a light aircraft forced to make an emergency landing in Barcelona after the crew becomes ‘amorously entangled.’ Other scenes include bedlam on the streets of New York, where even the news anchor becomes caught up in the chaos and ends with the newsreader warning viewers to avoid the opposite sex, and not to buy Lynx Attract.

The Digital OOH activity was produced by Grand Visual using assets from the TV campaign created by Razorfish. The campaign was planned and booked by Mindshare and Kinetic and runs on 9 separate networks nationwide for 2 weeks.

Live Donation Digital Poster Campaign

2012-02-27T09:02:00.001-08:00

The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.

The screen showed an incomplete image of a smiling African woman constructed entirely from pennies. Passersby were encouraged to donate via SMS: “Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777.”

Each time a participant donated a fixed amount by text, a personalised on-screen thank you message would appear followed by a new batch of coins which would fall into place on the poster image until eventually the picture of the smiling woman was complete.

Completed images appeared on penniesforlife.org.uk where donors can look up their contribution and see their coins tagged within the image. Donors can then share their contribution with friends via Twitter, Facebook or email.

Created by DLKW Lowe, the campaign ran from the 25th - 26th February 2012 as a weekend domination on Ocean Outdoor’s Eat Street digital poster site. Grand Visual provided digital production and tech build, with SMS monitoring via OpenLoop. 3D motion graphics were produced by Absolute with website design and build by United Studios.

MICROLOAN - LIVE DONATION DIGITAL POSTER CAMPAIGN

The MicroLoan Foundation were awarded £50k worth of media spend for the idea in last years ‘The Art of Outdoor Digital Competition’ hosted by Ocean Outdoor.

Valentine's Day 'tweet screen'

2012-02-27T08:19:00.000-08:00

Dove is spreading the love with a new tactical campaign powered by Twitter, SMS and Grand Visual's OpenLoop. The “Dove Love” initiative poses different questions each day of the week and invites commuters to share their thoughts on the beautiful women in their lives. Visitors will be encouraged to tweet answers to #DoveLove or send via SMS to see them published on the big screen at Victoria Station.

The creative features Dove’s calming shades of cream and blue and brings the brand mission to life via provocative questions. For example, today’s question may read “What puts a smile on your face?” followed by the call to action “To see your answer published here, tweet #DoveLove or SMS 60002 to DoveLove now.” Replies from the public are posted in real-time keeping the content fresh and evolving.

The campaign plays on JCDecaux's Transvision screen from 13th - 19th February and was booked by Kinetic and Mindshare, created by Billington Cartmell, and delivered via OpenLoop.

ITV PLAYER CATCH-UP SERVICE

2012-02-08T04:33:00.000-08:00

This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.

The DOOH creative includes two specially shot spots entitled Painter and Baby. The Painter spot features a young man happily painting a floor before realising he has painted himself into a corner. The Baby creative shows a father vainly trying to get his crying baby to sleep before realising that he has no choice but to sit by the cot. In both spots, a mobile device with ITV Player offers a way to while away the time.

The online campaign featured takeovers and banners on sites such as MSN.com, TVGuide.com, Mail Online, and IMDb.com, amongst others. The digital out-of-home creative ran on Transvision, XTP, D6, Access Manchester, the Birmingham Bullring, and the Liverpool Media Wall formats. Grand Visual provided consultancy on the DOOH shoot and produced and trafficked the online assets.

Nike #Makeitcount UGC Poster Campaign

2012-01-05T04:32:00.000-08:00

“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.

Each time a shopper shares their sports based New Year’s resolution, the on-site Nike team photographs the participant and uploads their image and “pledge” in real-time via Grand Visual’s OpenLoop platform. Moments later the participant see’s themselves on-screen creating a real buzz around the Nike store and amongst other shoppers keen to star in their own advert.

NIKE PLEDGE UGC POSTER CAMPAIGN - WESTFIELD STRATFORD
The UGC activity is part of a broader campaign spanning Outdoor, On line and Press. Media was planned by Mediacom and booked by Kinetic.

Nike #MakeItCount

2011-12-31T04:32:00.000-08:00

“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.

For the multi network digital OOH campaign, Grand Visual animated the photos by overlaying the pledges in the athletes’ own handwriting, as if they were being written directly on-screen. The campaign aims to inspire the public to think about their own sports aspirations for 2012, with Twitter handles alongside the "make it count" hashtag to encourage online participation.

The campaign launches on 31st December across 11 different formats including Clear Channel D6s, CBS Outdoor’s XTP and LCD’s as well as on landmark sites such as the Euston Underpass and Two Towers East and West.

JCDecaux Creates Christmas Idents for E-motion

2011-12-12T04:31:00.000-08:00

JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.

The Christmas ident uses a traditional festive colour palette with gold and red baubles rolling across a background of green. The Christmas baubles cascade across all 9 screens in a continuous motion meeting in the central screen to display the message, “Merry Christmas from JCDecaux and Euston Station.”

The nine 10 second executions that make up the piece were created in a 3D environment to simulate the actual screen configuration and allow the action to be timed precisely across all screens and relative perspectives. The execution demonstrates the scale and impact of the e-motion canvas by delivering an immersive experience which surrounds the audience on three sides of the concourse.

Text Santa Charity Initiative

2011-12-11T04:31:00.000-08:00

ITV1’s new Christmas charity initiative Text Santa has launched a multi-format digital OOH campaign to promote its live entertainment programmes which kicked off on Sunday 11th December. The campaign features animated Santa’s and aims to raise awareness and money for nine UK charities that support the most vulnerable during the festive period.

The campaign was created by BBH and ITV Creative and features animated characters by Aardman with reversioning and delivery provided by Grand Visual. The creative features a snowy scene with Santa characters wrapping and tossing Christmas parcels and encouraging viewers to text Santa and “Send some Joy.”

The campaign which spans 12 separate digital OOH networks was planned by Mediacom and booked by Kinetic.

Barclaycard

2011-11-20T06:02:00.000-08:00

Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.

The woman, partially obscured by the festive fir is seen stumbling up the stairs on the up escalators and down the other side. The strapline informs us that “Getting it home is never easy. Paying for it quickly is.”

The campaign was conceived and shot by BBH. Grand Visual post produced the live action footage and created the three panel execution which gives the impression that the precarious Christmas tree and its owner are stumbling up the escalators alongside London's commuters. The digital out of home activity is part of a broader outdoor, press, digital and radio campaign that is running this month.

ITV The Jury - DOOH

2011-11-07T06:10:00.000-08:00

To promote ITV1's brand new series The Jury, Grand Visual created a host of rich media ads and mobile assets to support the five part TV drama series. The pre broadcast activity included a 7 day count down to the start of the programme which stars Julie Walters as a defence barrister for a high profile murder trial at the Old Bailey.

Grand Visual created a video MPU, video leader board, video skyscraper, plus standard spots, page takeovers, mobile banners and MMS content ahead of the programme to encourage people to tune in on 7th November. The video features a close-up of an eye which changes with every blink and the strapline “Twelve views. One verdict.”

Following the start of the series on 7th November, the copy switches to encourage people to catch up on ITV Player. The campaign ran on The Guardian, BBC Radio Times, TV Guide and Telegraph sites alongside WAP sites and an MMS push to O2 customers. The digital and mobile activity supports a broader campaign spanning outdoor, online, TV and print.

Innocent Smoothies on DOOH

2011-11-01T06:15:00.000-07:00

Last month saw a campaign for Innocent Smoothies created by Saint/RKCRY&R. Working with a cut down edit from the wider TV campaign, Grand Visual reversioned copy and added motion graphics to work across a range of digital out of home formats with different specifications and spot lengths.

The execution was a bright, fun piece of copy that demonstrated how Innocent use 'the fruit, the whole fruit and nothing but the fruit'. The DOOH campaign ran on JCDecaux’s Transvision and D6 Rail screens, and CBS Outdoor’s DEPs.

Innocent_Transvision_NewBottle

Green Giant Comes Alive in Digital OOH Augmented Reality Game

2011-10-29T08:30:00.000-07:00

General Mills owned Green Giant initiated a digital out of home game on the big screen at Manchester’s Trafford Centre this weekend 29-30th October. The game, based on augmented reality technology, featured the Green Giant towering above passers by and challenging them to “high-5” him on the big screen.

The augmented reality game was activated when a child stood on footprints in front of the screen. The child then appeared on-screen beside the 4 metre tall Green Giant who encouraged them to jump and “high-5” him.

GreenGiant_H5_ECO

Each child got several attempts to “high-5’ the Giant and there were 3 different levels to complete, each one higher and more difficult to reach than the last. Participants who managed to “high-5” the Giant on all three levels triggered celebratory sweet corn fireworks.

Celebrity Colin Jackson attended the event on the 29th to help entice shoppers to take their turn at the screen. The campaign successfully entertained thousands of families over the course of the weekend and helped to raise awareness about Green Giant’s role in maintaining a healthy diet.

The concept for the experiential was developed by Work Club, and included localised OOH bus, 6 sheet and digital 6 sheet activity, alongside the launch of the Green Giant UK Facebook profile. Experiential production, technical build and interaction operation was provided by Grand Visual.

GOOGLE VOICE CAMPAIGN WINS GOLD AT CAMPAIGNS BIG AWARDS

2011-10-27T07:00:00.000-07:00

Bartle Bogle Hegarty's 'say it to get it' outdoor campaign for Google won gold at last night’s Campaign Big Awards. The digital outdoor element was produced by Grand Visual and it included real time, destination specific digital OOH activity powered by Grand Visual’s OpenLoop platform.

The first burst of activity ran on DEPs across 10 underground stations. The campaign played on regional accents and phonetically spelt out various pronunciations of the same word. The copy was also station specific so at Bank, a multi-screen execution ran variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.

The second burst of the campaign began on the 11th April and ran on Transvision screens at 9 London stations. This time the copy ties in with the destination of the next departing train. Various pronunciations of the destinations were screened including illustrations relating to that place. So for Mon-chester there is an illustration of Old Trafford and for Ed-n-uh-bru, bag pipes are displayed. The strapline “say it get it, voice search for mobile, by Google” remained on screen throughout.

The campaign was designed to demonstrate the Google Voice’s superior voice activation software which understands anyone from anywhere regardless of accent. The campaign was delivered via OpenLoop, Grand Visual’s tactical platform for updating and streaming live copy campaigns to multiple screens.

GOOGLE VOICE LAUNCH REAL-TIME DESTINATION SPECIFIC DIGITAL OUTDOOR ADS

YouTube show launches Coldplay tour

2011-10-21T08:29:00.000-07:00

Coldplay kicked off their European tour with a live Youtube show broadcast to audiences around the world. Working with Adam & Eve, Grand Visual produced a full motion execution promoting the band’s YouTube tie up which saw its premier concert in Madrid, streamed live on 26th October.

Post event copy also ran promoting Coldplay's new album 'Mylo Xyloto' and directing people to the broadcast which could be accessed online up to 48 hours after the event. Special Youtube music videos, live shows and interviews were also pushed on YouTube allowing you to 'Get Closer to Music'.

Coldplay_Youtube_XTP_H

The digital out of home campaign ran for 2 weeks in the UK on JCDecaux Transvision & e-motion screens, CBS XTP, Clear Channel’s Socialite network and also in Spain on 014 Media MUPI Network and Canal Metro Madrid the Tube Network.

E-Motion 'Balls' Interstitial

2011-10-03T08:28:00.000-07:00

To coincide with the launch of JCDecaux’s e-motion screens on October 3rd, Grand Visual created a 10 second interstitial for JCDecaux to mark the occasion.The interstitial features a series of different sized JCDecaux and E-Motion branded balls which travel across the 6m x 1.6m landscape LCD e-motion screens passing the from one screen to the next and harnessing the entire digital environment at Euston Station. As the balls travel through the 9 consecutive e-motion screens they provide a cascading ‘wrap-around’ experience, surrounding consumers on three sides of the concourse.

The e-motion interstitials are intended to demonstrate to creatives that they can be really ambitious in their thinking and that treatments can be linked to create an even larger and more impactful creative canvas for them to play with. There will be seasonal variations on the graphic treatment so look out for the Christmas variation coming soon.

In addition to ‘e-motion’, the new digital media space at Euston will comprise: 26 x Digital Escalator Panels in addition to the recently upgraded Transvision screen and the existing digital 6-sheets. All the digital space can be updated instantly, enabling time-sensitive and multiple creatives.

ITV Launches Rugby World Cup Digital Outdoor Campaign

2011-09-12T02:01:00.000-07:00

ITV is launching a tactical outdoor campaign today that will integrate real-time match scores and commentary across online and outdoor platforms. Created by BBH, the campaign keeps fans up to date on England’s progress during the Rugby World Cup and reminds them to watch it live or catch up later on ITV1 HD, ITV.com or on the ITV Rugby iPhone App.

The tactical digital outdoor activity is scheduled to play on the Friday and Monday alongside all major high profile games during the Cup. Friday’s execution integrates live, real-time score updates with live commentary from ITV’s marketing team. On Monday’s the execution features match statistics from the weekends play.

The digital OOH campaign is supported by an online campaign which includes MPU’s, leaderboard’s, reskins and skyscrapers on sites such as The Telegraph, ESPN, and Radio One, and also features match updates and commentary. Both the online and digital OOH activity was produced by Grand Visual and managed via their OpenLoop platform which allows advertisers to publish live copy executions across all major UK online and digital OOH networks.

The campaign, negotiated by Mindshare and Kinetic, will use a range of digital outdoor sites across the UK, including JCDecaux’s rail D6’s and roadside 48’s, CBS Outdoor’s XTP screens on the London Underground, Amscreen’s service station screens and Eye Corp’s Airport Lounge screens.

ITV Rugby World Cup

Visit Wales Integrates Social Media Films with Digital OOH Push

2011-09-06T01:57:00.000-07:00

Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.

The 'We Want Piers Bramhall' initiative, created by Wieden & Kennedy, culminates in the couple embarking on the trip itself, following a month of invites from the Welsh people, suggesting where they should visit and what they should do. The couple will be filmed on their action packed tour of Wales with daily wrap up films posted online and edited highlights plus a live new feed running across digital outdoor formats.

The daily video updates and live news feed were managed via Grand Visual’s OpenLoop platform which pushed the content to CBS Outdoor LCD and XTP screens and JCDecaux Transvision and D6 Rail Screens. Media was planned by Mediacom with the out of home activity booked through Kinetic.

See episode one of his epic adventure. http://www.youtube.com/user/waleswantsyou#p/a/u/0/3Y35nguOM6E