LATEST GV NEWS

Welcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.


British Fashion Council streams live content from the catwalk to the Tube

15-02-13 03:39 | PERMALINK | CBS OUTDOOR, XTP, DOOH
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This week as part of the ongoing partnership between the British Fashion Council, CBS Outdoor UK, and Grand Visual, a new campaign is bringing live content directly from London Fashion Week – one of the world’s “big four” fashion events, to Cross-track Projection (XTP) screens in tube stations across central London.
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Commuters Enjoy Live Content from London Fashion Week

28-02-12 03:04 | PERMALINK | OPENLOOP, CBS OUTDOOR, TWitter, London fashion week, CROss track projection, XTP
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The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.
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Nike #MakeItCount

31-12-11 04:32 | PERMALINK | OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
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“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
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Barclaycard

20-11-11 06:02 | PERMALINK | CBS OUTDOOR, DEP, DOOH
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Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.
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Colgate Extends UGC Facebook Campaign Onto Digital Billboards

02-07-11 00:13 | PERMALINK | OCEAN OUTDOOR, CBS OUTDOOR, WESTFIELD, LIVERPOOL MEDIA WALL, XTP, DOOH, BIRMINGHAM BULLRING
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Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.
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Nike Free

17-01-11 09:35 | PERMALINK | OCEAN OUTDOOR, CBS OUTDOOR, LCD, WESTFIELD, DOOH, HPR
Nike has launched a new digital outdoor campaign this week to promote Nike Free Shoes for women. The campaign features three of its female athletes; UK sprinter Joey Duck, Russian Tennis pro Maria Sharapova and US track and field sprinter Allyson Felix.
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Nike Boom

09-12-10 05:14 | PERMALINK | OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
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