Virgin Mobile - Family
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
M+S Valentine's Day
| LCD, D6, DEP
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.