LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Barclaycard
20-11-11 06:02
| PERMALINK
| CBS OUTDOOR, DEP, DOOH
Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.
Say hello to Bulmers No17
08-08-11 01:35
| PERMALINK
| TRANSVISION, DEP, DOOH
Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime.
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Google Voice Campaign
12-04-11 09:44
| PERMALINK
| TRANSVISION, DEP, DOOH
Google is running a real time, destination specific digital OOH campaign promoting Google Voice – the voice activated search tool for mobiles. The first burst of activity runs on DEPs across 10 underground stations. The campaign is a play on regional accents and phonetically spells out various pronunciations of the same word. The copy is also station specific so at Bank, a multi-screen execution runs variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.
Grazia takes London Fashion Week direct to shoppers
17-02-11 02:46
| PERMALINK
| WESTFIELD, D6, LIVERPOOL MEDIA WALL, DEP, DOOH, BIRMINGHAM BULLRING
Grazia, the weekly magazine covering fashion, beauty and A-list news is linking itself to the glamour of London Fashion Week through two large digital billboard dominations at London’s Westfield Centre and Birmingham Bullring.
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Diesel - Raw
To promote their latest ‘Raw’ jeans, Diesel is launching a new campaign “From Raw to Vintage in 30 days.” Grand Visual produced a DEP and cinema campaign which features the jeans, strapline, closest store and facebook address.
GHD - The Midnight Collection
Next week, haircare brand ghd instigates its biggest ever marketing campaign to promote the new midnight collection in the run up to Christmas. The campaign, created by RKCR/Y&R, features the new gold hair straighteners from ghd and runs across TV, outdoor, press and online.
Telegraph Launches Free iPad App
Telegraph Media Group is offering readers a free iPad application in partnership with Audi. To promote the launch, Grand visual has created a multi format digital outdoor campaign which demonstrates the iPad application and features the type of content that users will be able to read from The Telegraph and Sunday Telegraph daily.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
The Perfect Mix for Summer
05-07-10 01:23
| PERMALINK
| TRANSVISION, DEP, DOOH
Diageo’s campaign for ‘The Perfect Summer Mixer’ featured three creative treatments promoting Schweppes. Set against a colour treated version of the union jack – Pimms and Lemonade is poured over ice and mixed with fruit falling into the glass. The other combinations featured are Vodka and Lemonade and Gin and Tonic and each execution finishes with the tag line ‘Together for a Better Summer.’
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Virgin - It's POWERFUL stuff!!!
NEWS STORY COMING SOON
The Boy in a Dress
HarperCollins have launched a digital outdoor campaign to promote David Walliams' debut children's novel 'The Boy in the Dress' with illustrations by Quentin Blake. The campaign airs on CBS Outdoor's DEPs for two weeks from 17th November to capture the Christmas market.
ANZ
As part of a wider press and print campaign Air New Zealand launched a cross network digital outdoor initiative featuring real air stewards on board a flight. Grand Visual put together 4 executions for the campaign which promotes new LA & Hong Kong routes, their premium economy, spacious business class flatbeds, and in flight entertainment.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
T5 is Working
British Airways launched a Terminal 5 ad campaign, in a bid to reassure the public that Terminal 5 is now running well. The campaign uses passenger photograph's and statistics gathered at T5 the previous day, and changes daily to keep content fresh and relevant and to demonstrate in a factual way that "Terminal 5 is working."
Vodafone Hats
Vodafone has launched a digital outdoor commercial featuring white rabbits popping out of black top hats, each holding a red letter in its mouth. The campaign promoting Vodafone's offer of unlimited access to email on mobile, is the last in a trilogy of animated TV executions that Grand Visual has adapted for the London Underground DEP environment.
Vodafone Matches
Grand Visual has produced a DEP campaign promoting Vodafone's new service plan providing customers with unlimited access to Facebook via mobile. Working with BBH's existing TV creative, Grand Visual adapted the animation and created a multi panel DEP execution featuring a lighted match that gets left behind as its companions enter a brightly lit room. A gust of wind then blows out the flame of the lone match plunging it into darkness. The strapline advises "Don't get left in the dark – unlimited Facebook on your mobile."
Ford Sponsors Heat Radio
Ford used a digital outdoor campaign to promote its sponsorship of 'Out of the Blue' the weekday morning celebrity-oriented show on digital radio station, Heat Radio.
Working with Ogilvy Advertising, Grand Visual shot live studio action and produced three separate executions for the campaign. The executions incorporate the Ford Ka and dealt with the theme of celebrity lives exposed, mimicking the visual style of Heat magazine.
Vodafone Speed Demon
Vodafone is launching a digital outdoor initiative promoting the speed of their mobile broadband service. Working with BBH, Grand Visual animated existing press artwork to create a 5 panel execution featuring a spaceship which gets overtaken by a flying USB modem. On the fifth screen the modem then docks into a laptop with the strapline "The fastest mobile broadband in the galaxy."
Suzuki
Suzuki launched its first digital outdoor campaign promoting its Swift super mini car under the existing ‘Time for a Swift Exit?’ line. Working with Suzuki’s ad agency Nexus-H, Grand Visual shot a sequence of a woman applying her lipstick on the train. The train lurches as it goes through a tunnel causing the woman to smudge lipstick across her face. A car then drives into shot with the strapline ‘Time for a swift exit? The New Suzuki Swift from £8,260.’
Let's Play!
05-05-08 06:31
| PERMALINK
| TRANSVISION, DEP, DOOH
Canon initiated a cross network digital outdoor campaign to mark the launch of their latest EOS 450D camera. Working with BJK&E, Grand Visual shot HD material at Canon’s ‘Let’s Play!’ freerunning live event hosted at the Truman Brewery in April. Grand Visual then took the footage from the day to produce a sequence featuring a freerunner on his journey through an urban landscape. During the series of athletic stunts the freerunner grabs the EOS 450D and drops in on his colleague - a freestyle footballer and takes a photograph of him.
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Working with communications agency, The Comfederation, Grand Visual created a multi-network digital outdoor campaign for premium eyewear brand Police. The 'Be Younique' campaign aired across seven UK networks spanning London, Manchester, Leeds and Liverpool.
Rocky Wins OOH Category at BTAA
The multi panel digital outdoor campaign for Rocky Balboa has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards. Sponsored by CBS Outdoor the award recognises the best OOH commercial by a British agency.
Purina
UK pet food manufacturer Purina launched a digital outdoor campaign to promote cat food products PurinaONE and Purina OneNatural Balance.
Working with publicis, and director Steve Hoskins, Grand Visual helped create two multi panel DEP executions highlighting the health benefits of feeding your cat PurinaONE and Purina One Natural Balance.
The first of two executions for ‘Purina ONE ’ features a Burmese cat jumping from screen to screen landing on various product benefit messages such as ‘shiny coat,’ ‘high energy,’ ‘good digestion,’ ‘healthy teeth’ and ‘strong bones' . Finishing with the strapline ‘Shouldn’t your cat be a Purina One®?' and a call to action to text for your free sample.
Snow Sports Injury Clinics
Private hospital group HCA is running a campaign on the London Underground targeting Londoners during the ski season. The campaign promotes HCA's Snow Sports Injury Clinics across the capital and will run on CBS Outdoor's Digital Escalator Panels from 11th February for two weeks.
South African Airways
South African Airways (SAA) is launching a digital outdoor campaign targeting UK and International flight passengers at one of the world’s busiest airport terminals.
Grand Visual created the two executions focusing on the SAA brand and promoting a price point. The first execution depicts the view from an aircraft window which opens to reveal a classic safari scene of meandering giraffes and an animated strap line "We are more generous with our leg room. We are Africa" complete with logo and URL.
Monarch
Budget airline Monarch, has launched a digital outdoor campaign in a new drive to increase customer care whilst reducing their fares. Grand Visual produced 2 different multi-panel executions for the campaign which ran on CBS Outdoor's digital escalator panels.
Reed
Grand Visual created a digital outdoor campaign for recruitment specialists Reed. The creative features a post-it note with 'Love Mondays'? written on it. The note then peels off to reveal the next note and call to action "With a choice of over 250,000 jobs, you will." The end frame includes Reeds URL.
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
Rocky Wins Best Digital Outdoor Ad
The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Advertising Awards.
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
Invest Milton Keynes
The area's investment body, Invest Milton Keynes, is working with Destination Milton Keynes, and local agency Emberton Dale on a PR drive to promote the city as a great place to live and work. The lifestyle campaign targets small businesses and young professionals and flags Milton Keynes as the ideal place for new start ups.
24: Season 6
Twentieth Century Fox Home Entertainment promotes DVD release '24: Season 6' using London Underground's Digital Escalator Panels.
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Motorola RAZR2
World leading mobile handset provider Motorola is pushing its new phone RAZR2 using CBS Outdoor's Digital Escalator Panels.
UK's Largest Digital Outdoor Campaign
18-06-07 06:23
| PERMALINK
| CITY GATEWAY, LCD, BUS STOPS, FORREST CITY, DEP
Grand Visual have produced a multi-network digital outdoor campaign for Bacardi Superior Rum spanning several different networks and locations. The campaign promotes Barcardi Superior Rum as a versatile drink 'Made to Mix'.
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Vodafone is launching a digital outdoor initiative in a drive to position itself as a mobile-internet provider. 'The Internet is Now Mobile' is a cross network campaign targeting key UK city centres including some of the nation’s busiest rail and tube concourses. Working with BBH, Grand Visual generated a number of concepts that developed the themes of the static poster creative.
Rocky trains on the Tube escalators
Grand Visual has created a multi-screen outdoor digital campaign for 20th Century Fox's film title Rocky Balboa. As an exclusive launch partner for the roll-out of CBS Outdoors expanded screen network this month, 20th Century Fox's Rocky Balboa campaign can be seen across the network from the 1st until the 14th January.
The campaign creatively mimics the iconic film sequence where Rocky is running up stairs during one of his punishing training regimes. The creative consists of 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.
I make that Tennis-o-clock
International games giant SEGA launches "Virtua Tennis 3" using an innovative campaign on CBS Outdoors' Digital Escalator Panels.
Conceived and created by Grand Visual, this unique campaign consists of a 20 second virtual tennis rally between mixed doubles on CBS Outdoor's digital escalator panels (DEPs). The superstar opponents include Maria Sharapova and Andy Roddick on the up escalators panels playing against Amelie Mauresmo and Roger Federer opposite on the down escalator panels.
GV Creates Cross-Network Campaign
12-03-07 07:20
| PERMALINK
| TRANSVISION, DEP, DOOH
Grand Visual have developed a unique digital outdoor campaign for insurance provider Zurich spanning 3 outdoor networks. This campaign will run on Titan Outdoor's Transvision network and CBS Outdoor's LCD network and Digital Escalator Panels - targeting some of the UK's busiest rail and tube concourses.
Puma on the Tube!
Global sports lifestyle brand PUMA commissioned Grand Visual to create a brand building digital media campaign to run on CBS Outdoor's DEPs in April.
Grand Visual produced two separate 10 second multi panel executions for Puma's digital outdoor push, complementing the nationwide outdoor and TV activity planned by Zenith Optimedia.
It must be Love
08-02-07 06:19
| PERMALINK
| INTERACTIVE, DEP, DOOH
CBS Outdoor is running an innovative campaign to demonstrate to advertisers and their agencies the extra features that come with digital outdoor. The Valentines Day themed campaign encourages Londons commuters to provide romantic messages and pictures via SMS text message or via the website at www.tubevalentine.com. The campaign runs from the 29th January to 11th February with selected messages appearing on screen on Valentines Day at Charing Cross and Paddington tube stations.
Cybermen Attack
Today sees the start of an exciting new advertising campaign from BBC DVD to promote the new Doctor Who Series 2 Volume 3 DVD, on sale from 10th July 2006.
Animated 5-second ads will occupy the LCD screens on the escalators at Tottenham Court Road’s tube station with two alternating creatives.
Sega Outrun
International games giant SEGA promotes its latest racing game 'OutRun2006: Coast 2 Coast' in an innovative campaign screening on Viacom Outdoors' Digital Escalator Panels
This unique campaign designed by content specialist Grand Visual consists of two 20 second animated sequences each spanning 11 screens to form a huge creative canvas. It is the first campaign of this scale to run on the digital escalator panels and took 22 separate creative executions played over the 66 screens at Tottenham Court Road Station.
TURN THE PAGE….SEE MORE NEWS….
Barclaycard
20-11-11 06:02
| PERMALINK
| CBS OUTDOOR, DEP, DOOH
Say hello to Bulmers No17
08-08-11 01:35
| PERMALINK
| TRANSVISION, DEP, DOOH
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Google Voice Campaign
12-04-11 09:44
| PERMALINK
| TRANSVISION, DEP, DOOH
Grazia takes London Fashion Week direct to shoppers
17-02-11 02:46
| PERMALINK
| WESTFIELD, D6, LIVERPOOL MEDIA WALL, DEP, DOOH, BIRMINGHAM BULLRING
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Diesel - Raw
GHD - The Midnight Collection
Telegraph Launches Free iPad App
Nestle Aero Bubbles
The Perfect Mix for Summer
05-07-10 01:23
| PERMALINK
| TRANSVISION, DEP, DOOH
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Virgin - It's POWERFUL stuff!!!
NEWS STORY COMING SOON
The Boy in a Dress
ANZ
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
T5 is Working
Vodafone Hats
Vodafone Matches
Ford Sponsors Heat Radio
Working with Ogilvy Advertising, Grand Visual shot live studio action and produced three separate executions for the campaign. The executions incorporate the Ford Ka and dealt with the theme of celebrity lives exposed, mimicking the visual style of Heat magazine.
Vodafone Speed Demon
Suzuki
Suzuki launched its first digital outdoor campaign promoting its Swift super mini car under the existing ‘Time for a Swift Exit?’ line. Working with Suzuki’s ad agency Nexus-H, Grand Visual shot a sequence of a woman applying her lipstick on the train. The train lurches as it goes through a tunnel causing the woman to smudge lipstick across her face. A car then drives into shot with the strapline ‘Time for a swift exit? The New Suzuki Swift from £8,260.’ Let's Play!
05-05-08 06:31
| PERMALINK
| TRANSVISION, DEP, DOOH
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Rocky Wins OOH Category at BTAA
Purina
Working with publicis, and director Steve Hoskins, Grand Visual helped create two multi panel DEP executions highlighting the health benefits of feeding your cat PurinaONE and Purina One Natural Balance.
The first of two executions for ‘Purina ONE ’ features a Burmese cat jumping from screen to screen landing on various product benefit messages such as ‘shiny coat,’ ‘high energy,’ ‘good digestion,’ ‘healthy teeth’ and ‘strong bones' . Finishing with the strapline ‘Shouldn’t your cat be a Purina One®?' and a call to action to text for your free sample.
Snow Sports Injury Clinics
South African Airways
Grand Visual created the two executions focusing on the SAA brand and promoting a price point. The first execution depicts the view from an aircraft window which opens to reveal a classic safari scene of meandering giraffes and an animated strap line "We are more generous with our leg room. We are Africa" complete with logo and URL.
Monarch
Reed
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Rocky Wins Best Digital Outdoor Ad
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
Invest Milton Keynes
The area's investment body, Invest Milton Keynes, is working with Destination Milton Keynes, and local agency Emberton Dale on a PR drive to promote the city as a great place to live and work. The lifestyle campaign targets small businesses and young professionals and flags Milton Keynes as the ideal place for new start ups.
24: Season 6
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Motorola RAZR2
UK's Largest Digital Outdoor Campaign
18-06-07 06:23
| PERMALINK
| CITY GATEWAY, LCD, BUS STOPS, FORREST CITY, DEP
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Rocky trains on the Tube escalators
The campaign creatively mimics the iconic film sequence where Rocky is running up stairs during one of his punishing training regimes. The creative consists of 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.
I make that Tennis-o-clock
Conceived and created by Grand Visual, this unique campaign consists of a 20 second virtual tennis rally between mixed doubles on CBS Outdoor's digital escalator panels (DEPs). The superstar opponents include Maria Sharapova and Andy Roddick on the up escalators panels playing against Amelie Mauresmo and Roger Federer opposite on the down escalator panels.
GV Creates Cross-Network Campaign
12-03-07 07:20
| PERMALINK
| TRANSVISION, DEP, DOOH
Puma on the Tube!
Grand Visual produced two separate 10 second multi panel executions for Puma's digital outdoor push, complementing the nationwide outdoor and TV activity planned by Zenith Optimedia.
It must be Love
08-02-07 06:19
| PERMALINK
| INTERACTIVE, DEP, DOOH
Cybermen Attack
Animated 5-second ads will occupy the LCD screens on the escalators at Tottenham Court Road’s tube station with two alternating creatives.
Sega Outrun
This unique campaign designed by content specialist Grand Visual consists of two 20 second animated sequences each spanning 11 screens to form a huge creative canvas. It is the first campaign of this scale to run on the digital escalator panels and took 22 separate creative executions played over the 66 screens at Tottenham Court Road Station.
