LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Landmark Lynx Campaign Reveals Giant Astronaut at Westfield
25-02-13 09:18
| PERMALINK
| SPECIAL BUILD, WESTFIELD, DOOH
As part of the marketing outreach for Lynx Apollo, a 35 foot astronaut has been unveiled at Westfield London today - the largest interactive digital out of home special build to run in the UK. Shoppers can upload their picture by email or text and see their face displayed in the visor of the giant astronaut moments later!
BSkyB Targets Commuters with Touch-Screen outdoor campaign
BSkyB has launched a digital outdoor campaign designed to get people interacting with their new subscription service - Sky Go Extra. The campaign allows customers to explore the new entertainment service using JCDecaux touch-screen 6 sheets during a full media take-over at Charing Cross, Liverpool Street and Euston Rail Stations in London and at Manchester Piccadilly Station.
British Fashion Council streams live content from the catwalk to the Tube
15-02-13 03:39
| PERMALINK
| CBS OUTDOOR, XTP, DOOH
This week as part of the ongoing partnership between the British Fashion Council, CBS Outdoor UK, and Grand Visual, a new campaign is bringing live content directly from London Fashion Week – one of the world’s “big four” fashion events, to Cross-track Projection (XTP) screens in tube stations across central London.
BP Champions Everyone Helping to Make the Olympics a Success
30-07-12 04:22
| PERMALINK
| OLYMPICS, TRANSVISION, DOOH
Today, BP begins a dynamic digital out of home campaign to celebrate the people ‘off the track’ who are playing their part in the Home Team helping make the Games a success. The campaign integrates UGC content from BP’s Facebook page where users can nominate themselves for the chance to win London 2012 tickets.
AMEX LAUNCH UK’S FIRST SMS-DRIVEN BILLBOARD
18-05-12 04:41
| PERMALINK
| AMEX, SMS, TRANSVISION, DOOH
American Express, in partnership with Grand Visual and OgilvyOne UK, instigated the UK’s first ever interactive billboard campaign that sends location-based content direct to user’s phones.
Lastminute.com “For everyone”
02-04-12 01:54
| PERMALINK
| LD6, lastminute.com, DOOH
Lastminute.com is going "back to its roots" in its latest press and outdoor campaign starting today. “For everyone,” by Adam & Eve, aims to reposition the brand as a last-minute leisure provider that offers five-star hotels for three-star prices.
Breaking Dawn Mother’s Day Tweet Campaign
This weekend Entertainment One launched an interactive Mother’s Day campaign that ran as a domination on Ram Vision’s iconic screen at Glow Bluewater. The campaign encouraged passersby to Tweet Mother’s Day messages to #BreakingDawnMum to see them on the big screen.
NIKE 29.02.12 - An extra day to #makeitcount
Nike launched a special leap year campaign “an extra day to #makeitcount” which ran on Nike Town in-store screens and on XTP screens across London Underground. Created by Wieden+Kennedy and produced by Grand Visual, the execution was based around a live 24 hour countdown on the 29th February and enticed people to tweet in about how they were using their extra day to #makeitcount.
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Nike #Makeitcount UGC Poster Campaign
“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
JCDecaux Creates Christmas Idents for E-motion
12-12-11 04:31
| PERMALINK
| EUSTON MOTION, JCDECAUX, DOOH
JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.
Text Santa Charity Initiative
ITV1’s new Christmas charity initiative Text Santa has launched a multi-format digital OOH campaign to promote its live entertainment programmes which kicked off on Sunday 11th December. The campaign features animated Santa’s and aims to raise awareness and money for nine UK charities that support the most vulnerable during the festive period.
Barclaycard
20-11-11 06:02
| PERMALINK
| CBS OUTDOOR, DEP, DOOH
Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.
Green Giant Comes Alive in Digital OOH Augmented Reality Game
29-10-11 08:30
| PERMALINK
| INTERACTIVE, AUGMENTED REALITY, DOOH
General Mills owned Green Giant initiated a digital out of home game on the big screen at Manchester’s Trafford Centre this weekend 29-30th October. The game, based on augmented reality technology, featured the Green Giant towering above passers by and challenging them to “high-5” him on the big screen.
GOOGLE VOICE CAMPAIGN WINS GOLD AT CAMPAIGNS BIG AWARDS
Bartle Bogle Hegarty's 'say it to get it' outdoor campaign for Google won gold at last night’s Campaign Big Awards. The digital outdoor element was produced by Grand Visual and it included real time, destination specific digital OOH activity powered by Grand Visual’s OpenLoop platform.
YouTube show launches Coldplay tour
Coldplay kicked off their European tour with a live Youtube show broadcast to audiences around the world. Working with Adam & Eve, Grand Visual produced a full motion execution promoting the band’s YouTube tie up which saw its premier concert in Madrid, streamed live on 26th October.
E-Motion 'Balls' Interstitial
To coincide with the launch of JCDecaux’s e-motion screens on October 3rd, Grand Visual created a 10 second interstitial for JCDecaux to mark the occasion.The interstitial features a series of different sized JCDecaux and E-Motion branded balls which travel across the 6m x 1.6m landscape LCD e-motion screens passing the from one screen to the next and harnessing the entire digital environment at Euston Station. As the balls travel through the 9 consecutive e-motion screens they provide a cascading ‘wrap-around’ experience, surrounding consumers on three sides of the concourse.
ITV Launches Rugby World Cup Digital Outdoor Campaign
ITV is launching a tactical outdoor campaign today that will integrate real-time match scores and commentary across online and outdoor platforms. Created by BBH, the campaign keeps fans up to date on England’s progress during the Rugby World Cup and reminds them to watch it live or catch up later on ITV1 HD, ITV.com or on the ITV Rugby iPhone App.
Visit Wales Integrates Social Media Films with Digital OOH Push
Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.
Foster’s DOOH |||amp; Facebook First
05-09-11 01:54
| PERMALINK
| INTERACTIVE, BUS STOPS, JCDECAUX, DOOH
Foster's has unveiled the first ever digital outdoor campaign that allows people to create and submit content for Facebook, directly from the poster. Created by adam&eve, the campaign for Foster's Gold invites people to dress up in a “smart/casual” outfit selected from a digital wardrobe and then share the resulting ensemble online with friends.
Bulmers Instigates Interactive Bus Shelter Campaign
22-08-11 01:53
| PERMALINK
| INTERACTIVE, BUS STOPS, JCDECAUX, DOOH
Today, Bulmers, the cider brand, is launching an interactive Bus Shelter campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. The activity forms part of their multimillion-pound 'Experimenters Wanted' campaign and will run on 11 Clear Channel and JCDecaux touch screen bus shelters across London, Brighton and Manchester.
DOOH Handbook 3rd Edition: Comprehensive media, technical and creative information for all UK networks
Kinetic and Grand Visual today publish the 2011 Digital Out of Home Handbook. The handbook provides comprehensive media, technical and creative information for all UK networks. Categorised into easy-to-understand groups, key data for each network includes a description of the media, the environment and the audience, plus details of the display type and its technical specifications and suggests creative parameters based on these variables.
Say hello to Bulmers No17
08-08-11 01:35
| PERMALINK
| TRANSVISION, DEP, DOOH
Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime.
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
07-07-11 10:46
| PERMALINK
| OPENLOOP, TRANSVISION, JCDECAUX, DOOH
The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
02-07-11 00:13
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, WESTFIELD, LIVERPOOL MEDIA WALL, XTP, DOOH, BIRMINGHAM BULLRING
Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.
Our man in Cannes - Neil Morris reports from Cannes Lions 2011
This is the third year that digital out-of-home has been allowed its own category within the Outdoor Lions. There were 109 entries overall from 31 countries with the UK providing 12 of them (USA had the most entries at 18). The jury was led by Olivier Altmann (Chief Creative Officer, Publicis Worldwide) and featured Ed Morris(ECD, Rapier) as the UK representative. From the 109 entries the jury selected 9 submissions for the shortlist with the UK supplying the greatest number (3) from one market – the other markets being Brazil, Korea, France, China, Argentina and Germany.
Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen
16-06-11 00:17
| PERMALINK
| D6, CROMWELL ROAD i, JCDECAUX, DOOH
Europcar initiated a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain. The tweets can be seen across JCDecaux’s D6 network and on i, their new Première digital site on London’s Cromwell Road.
Heineken launches Twitter-powered world map for the UCL Final
26-05-11 02:40
| PERMALINK
| MEDIA FIRST, TRANSVISION, JCDECAUX, DOOH
To celebrate the global nature of the UEFA Champions League Final, Heineken UK launched a closely integrated social media and digital outdoor campaign to capture the global conversation inspired by one of the largest annual sporting events in the world. The Twitter powered world map dominated digital out of home sites across London and encouraged people to “Feed the Tweet Map.”
Ford 'Old v Nou'
24-05-11 03:10
| PERMALINK
| TRANSVISION, DOOH
Grand Visual assisted Ogilvy in delivering tactical digital OOH activity to leverage Ford's UCL sponsorship through a dynamic copy campaign which tapped into the excitement and anticipation in the run up to the UEFA Champions League Final. Each day copy was refreshed morning and night with football style banter and commentary such as “Will a little Pep talk make all the difference?” and “How on earth do you beat Barcelona? Pass.”
Google Voice Campaign
12-04-11 09:44
| PERMALINK
| TRANSVISION, DEP, DOOH
Google is running a real time, destination specific digital OOH campaign promoting Google Voice – the voice activated search tool for mobiles. The first burst of activity runs on DEPs across 10 underground stations. The campaign is a play on regional accents and phonetically spells out various pronunciations of the same word. The copy is also station specific so at Bank, a multi-screen execution runs variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.
Grazia takes London Fashion Week direct to shoppers
17-02-11 02:46
| PERMALINK
| WESTFIELD, D6, LIVERPOOL MEDIA WALL, DEP, DOOH, BIRMINGHAM BULLRING
Grazia, the weekly magazine covering fashion, beauty and A-list news is linking itself to the glamour of London Fashion Week through two large digital billboard dominations at London’s Westfield Centre and Birmingham Bullring.
Ford champions Grand C-MAX in augmented reality outdoor ad
Ford of Britain will this week, at selected shopping centres nationwide, launch an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand.
Nike Free
17-01-11 09:35
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, WESTFIELD, DOOH, HPR
Nike has launched a new digital outdoor campaign this week to promote Nike Free Shoes for women. The campaign features three of its female athletes; UK sprinter Joey Duck, Russian Tennis pro Maria Sharapova and US track and field sprinter Allyson Felix.
Festive DOOH campaign to #WarmUpCamden
Saint and RKCR/Y&R have devised 'Twitter Knitter,' a feel-good initiative that aims to heat up needy Camden locals by inviting tweeps to share quirky, witty Christmas greetings with Saint’s crew. The agencies select the most festive Christmas tweets containing the hashtag #WarmUpCamden, which are then knitted into scarves and distributed to people who look like they need warming up.
Real-time NHS Campaign
21-12-10 05:09
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The UK’s most visited health website, NHS Choices, has launched a real time, and destination specific digital out of home campaign to encourage community involvement in improving local health services. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from the NHS Choices website with the destination of the next departing train.
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
A two week cross network campaign has begun for Google Chrome promoting the speed and efficiency of the web browser. Produced by Grand Visual, the creative features a selection of old fashioned, pixelated timing visuals including an egg timer, a hamster and a watch which all get bowled over like skittles by the modern, hi res Google Chrome logo.
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Sanctuary
06-12-10 05:16
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Covent Garden’s Sanctuary Spa has launched a Christmas campaign to encourage Londoner’s to treat the women in their lives to Sanctuary Spa gift vouchers.
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.
The Bank of Scotland
22-11-10 05:17
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The Bank of Scotland is getting into the festive spirit in their latest campaign targeting commuters in Edinburgh. The campaign informs customers of the continued 24/7 service over the Christmas period using an advent calendar style digital outdoor execution.
Diesel - Raw
To promote their latest ‘Raw’ jeans, Diesel is launching a new campaign “From Raw to Vintage in 30 days.” Grand Visual produced a DEP and cinema campaign which features the jeans, strapline, closest store and facebook address.
GHD - The Midnight Collection
Next week, haircare brand ghd instigates its biggest ever marketing campaign to promote the new midnight collection in the run up to Christmas. The campaign, created by RKCR/Y&R, features the new gold hair straighteners from ghd and runs across TV, outdoor, press and online.
Telegraph Launches Free iPad App
Telegraph Media Group is offering readers a free iPad application in partnership with Audi. To promote the launch, Grand visual has created a multi format digital outdoor campaign which demonstrates the iPad application and features the type of content that users will be able to read from The Telegraph and Sunday Telegraph daily.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
Lynx wins Gold at UAOC 2010
The inaugural Unilever Awards for Outstanding Communication were held last night at the Museum of London. The awards were set up to to recognise campaigns that have delivered both innovative and effective communication for Unilever brands in the past year. Lynx brought home a Gold in the Outdoor/Press category for the DOOH campaign, and scooped a bonus Bronze in the Best Integrated campaign category.
Diageo Campaign Encourages People to ‘Make the Most of Evening’
Diageo’s latest campaign “Winter Spirits,” encourages people to ‘Make the most of evening’ in a day-part campaign running on JCDecaux’s D6s. The campaign targets commuters on their way home from work on Thursday and Friday evenings and plays all day Saturday.
Xerox Targets Business Travellers in a New DOOH Airport Campaign
Xerox has launched a DOOH campaign today to promote its document management services to business travellers via screens at City Airport’s departure and gate lounges and on Heathrow Express DAPs. The DOOH activity supports its wider ‘Real Business’ marketing push which explores how Xerox helps iconic brands with business process and document management, so that they can focus on their real business.
GV LAUNCH ACCELERATOR - A DOOH COPY HUB
04-10-10 09:17
| PERMALINK
| Grand Visual, KINETIC, DOOH
Grand Visual, have launched Accelerator with out of home communications agency Kinetic Worldwide as it's first partner. Accelerator is designed to facilitate the entire creative and production process from campaign specification and copy validation, through to final delivery. Kinetic UK will recommend the use of the service on all their UK digital out-of-home business.
Cadburys Takes Spots V Stripes to the Streets
Olympic sponsor Cadburys is taking its Spots V Stripes campaign to the streets in a new outdoor campaign aimed at keeping the nation playing games. The campaign runs for two weeks on LOCOG screens at 18 city centre locations and features national and localised content to encourage game play at spotsvstripes.com. The campaign plays out as a dynamic 5 minute loop for one hour per day at each location.
Continental Airlines Promotes BusinessFirst Flights
Continental Airlines launched a Digital OOH campaign on the London Underground to announce its five times daily BusinessFirst flights between Heathrow and New York.
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
ITV1 "Daybreak" Campaign uses OpenLoop
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The DOOH activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online.
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Cadburys entertains shoppers with interactive AR billboards
16-08-10 04:04
| PERMALINK
| INTERACTIVE, CAMERA, MALL, DOOH
Official Olympic sponsor Cadburys, has launched a large format augmented reality billboard campaign in 9 UK shopping centres. The billboards use facial recognition software coupled with gesture based technology to promote their Spots vs Stripes campaign. Working with Fallon, GV developed two interactive games to encourage participants to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppies’ and to visit www.spotsvstripes.com for more games.
DOOH Handbook – Second Edition
Grand Visual and Kinetic have launched the UK Digital Out-of-Home Handbook Second Edition. The Handbook provides comprehensive media, technical and creative information for all UK DOOH networks. It aims to help media folk and creatives navigate the diverse and complex sector and provide insight into how to exploit the medium to its full creative potential. The new updated edition covers all developments in the market over the last 12 months including expanded networks, company consolidation and new sales representation.
The Perfect Mix for Summer
05-07-10 01:23
| PERMALINK
| TRANSVISION, DEP, DOOH
Diageo’s campaign for ‘The Perfect Summer Mixer’ featured three creative treatments promoting Schweppes. Set against a colour treated version of the union jack – Pimms and Lemonade is poured over ice and mixed with fruit falling into the glass. The other combinations featured are Vodka and Lemonade and Gin and Tonic and each execution finishes with the tag line ‘Together for a Better Summer.’
BMI Friday’s
BMI ran a cross network DOOH campaign on Thursday 24th and Friday 25th promoting its cheap online air fares available each Friday. The DEP execution featured planes flying up the up-escalators and down the down-escalators. The planes landed in different destinations with different price points and tagline ‘How far will you go this BMI Friday?’ On JCDecaux’s D6s and HEX screens the air fairs were counting down with the tagline ‘How far will we go this Friday?’
Lloyds TSB ‘We can help you save’
Lloyds TSB initiated a DOOH campaign to promote their savings products. The two-part campaign starts with an animated couple on their wedding day. As the couple cut the wedding cake the call to action appears ‘We can help you save and make your big day your perfect day – Come into your branch to talk to us about your savings.’ The second part ran two weeks later and featured a family moving boxes around with the tagline ‘We can help you save to turn your house into your dream home.’
GV Launch Open Loop
Open Loop from Grand Visual is an independent facility that allows advertisers to hit multiple DOOH formats in one go. Similar to online’s Smart Versioning tool, Open Loop allows advertisers to modify new or currently-running DOOH ads, including images, text and video and publish to multiple networks instantly. Live, dynamic, responsive and interactive campaigns are now possible across the DOOH spectrum.
Putting Trust to the Test
Wired Magazine launched a DOOH campaign to promote its June issue ‘The Great Trust Experiment’ based on real life research and video footage they shot evaluating people’s trustworthiness. The campaign posed questions such as “Would you return a lost wallet?” with a video playing adjacent demonstrating what members of the public did when confronted with this dilemma. It then featured the results of its research “19 out 20 people would” before featuring Junes issue and “Out now”.
Nokia N97 Campaign Takes DOOH prize
GV’s Nokia N97 ‘online as it happens’ campaign produced for Wieden+Kennedy won this years DOOH X Factor contest at Screen Expo’s DOOH Media Summit. The X Factor style contest was designed to help champion digital OOH creative and find the digital equivalent of iconic billboard posters such as The Economist and Wonderbra ads. The N97 campaign managed to beat off hot competition from Virgin Train’s Liverpool Wall execution and McDonald's long-term holding at Piccadilly Circus to crown GV the winner.
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
10-04-10 01:19
| PERMALINK
| PICCADILLY LITE, DOOH
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Digital Switchover Daily Countdown
15-08-09 07:28
| PERMALINK
| FORREST CITY, LIVERPOOL MEDIA WALL, DOOH
The Granada region is readying itself for switchover this Autumn. AMV BBDO's campaign to communicate this switchover is running on two massive LED screens in Liverpool and Manchester. Grand Visual produced copy for this 100 day campaign. Each day the copy counts down to switchover d-day in the region. The existing TVC was reformatted, 100 end frames produced and all copy trafficked to the relevant media owners through Grand Visual's delivery portal.
Nokia N97 - ONLINE AS IT HAPPENS
Working with Wieden and Kennedy, Grand Visual created 3 executions to run on DEP and XTP screens across CBS Outdoors Alive network. 2 of these executions were 'streaming' live content from Grand Visual's servers allowing consumers to keep up-to-date of both Reuters latest news and the latest status updates from Facebook as they happened. In a network first, the Facebook advert featured live updates from 10 predefined users who commented on the days events ranging from the cricket and politics to handbag purchases.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Vodafone Make the Most of Now
Vodafone has launched a multi network digital outdoor campaign as part of its latest drive to encourage consumers to 'make the most of now.' Working with BBH, Grand Visual created a bespoke campaign which follows the career and dreams of England's Formula One driver Lewis Hamilton. The advert charts his journey from childhood dream to reality at the Formula One World Championships.
DOOH Handbook 2009
In collaboration with out-of-home agency Kinetic, Grand Visual has launched the UK’s first Digital Out-of-Home Handbook providing comprehensive media, technical and creative information for all UK networks.
For the first time digital out-of-home is categorised into easy-to-understand groups by the way people are moving when they are exposed to a particular format.
Art by Chance
'Art by Chance' - is an 'Ultra Short Film Festival' on a global scale. Launched in the UK by Avanti Screenmedia the festival will be screened exclusively on digital out of home networks across the country.
Grand Visual is on board to help coordinate the seamless delivery of content across networks.
Research Proves DOOH Value
Results from Kinetic's digital out-of-home research proved that twice as many people looked at the digital poster for an average of 60% longer than the static poster.
GV Sponsors DOOH Media Summit
Grand Visual is sponsoring the upcoming DOOH Media Summit, in association with Media Week and Screen Media Expo Europe 2009.
The Boy in a Dress
HarperCollins have launched a digital outdoor campaign to promote David Walliams' debut children's novel 'The Boy in the Dress' with illustrations by Quentin Blake. The campaign airs on CBS Outdoor's DEPs for two weeks from 17th November to capture the Christmas market.
T-Mobile G1 Launch
T-Mobile launched a digital outdoor initiative as part of its inaugural campaign promoting the T-Mobile G1, the world's first Android-powered phone. The campaign aired across London Underground screens, digital 6-sheets, and on LCD screens at the brand new Westfield Shopping Centre.
ANZ
As part of a wider press and print campaign Air New Zealand launched a cross network digital outdoor initiative featuring real air stewards on board a flight. Grand Visual put together 4 executions for the campaign which promotes new LA & Hong Kong routes, their premium economy, spacious business class flatbeds, and in flight entertainment.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
T5 is Working
British Airways launched a Terminal 5 ad campaign, in a bid to reassure the public that Terminal 5 is now running well. The campaign uses passenger photograph's and statistics gathered at T5 the previous day, and changes daily to keep content fresh and relevant and to demonstrate in a factual way that "Terminal 5 is working."
The Bounce
Sparkling water brand Perrier launched its first digital outdoor campaign on the London Underground's new XTP network. Originally a press campaign, Grand Visual animated the concept which playfully promotes the water as if it is a new cocktail consisting of 1/3 Perrier to 2/3 Perrier, and called 'The Bounce.'
Nestle Purina Launch XTP Campaign
As a commercial launch partner for CBS Outdoor’s Cross Track Projection (XTP) system, Nestle Purina is initiating a digital outdoor campaign to promote its new healthy pet food range - Purina ONE Natural Balance. The campaign was shot by director Steve Hoskins in conjunction with Grand Visual.
Vodafone Hats
Vodafone has launched a digital outdoor commercial featuring white rabbits popping out of black top hats, each holding a red letter in its mouth. The campaign promoting Vodafone's offer of unlimited access to email on mobile, is the last in a trilogy of animated TV executions that Grand Visual has adapted for the London Underground DEP environment.
Vodafone Matches
Grand Visual has produced a DEP campaign promoting Vodafone's new service plan providing customers with unlimited access to Facebook via mobile. Working with BBH's existing TV creative, Grand Visual adapted the animation and created a multi panel DEP execution featuring a lighted match that gets left behind as its companions enter a brightly lit room. A gust of wind then blows out the flame of the lone match plunging it into darkness. The strapline advises "Don't get left in the dark – unlimited Facebook on your mobile."
Ford Sponsors Heat Radio
Ford used a digital outdoor campaign to promote its sponsorship of 'Out of the Blue' the weekday morning celebrity-oriented show on digital radio station, Heat Radio.
Working with Ogilvy Advertising, Grand Visual shot live studio action and produced three separate executions for the campaign. The executions incorporate the Ford Ka and dealt with the theme of celebrity lives exposed, mimicking the visual style of Heat magazine.
Vodafone Speed Demon
Vodafone is launching a digital outdoor initiative promoting the speed of their mobile broadband service. Working with BBH, Grand Visual animated existing press artwork to create a 5 panel execution featuring a spaceship which gets overtaken by a flying USB modem. On the fifth screen the modem then docks into a laptop with the strapline "The fastest mobile broadband in the galaxy."
Suzuki
Suzuki launched its first digital outdoor campaign promoting its Swift super mini car under the existing ‘Time for a Swift Exit?’ line. Working with Suzuki’s ad agency Nexus-H, Grand Visual shot a sequence of a woman applying her lipstick on the train. The train lurches as it goes through a tunnel causing the woman to smudge lipstick across her face. A car then drives into shot with the strapline ‘Time for a swift exit? The New Suzuki Swift from £8,260.’
Let's Play!
05-05-08 06:31
| PERMALINK
| TRANSVISION, DEP, DOOH
Canon initiated a cross network digital outdoor campaign to mark the launch of their latest EOS 450D camera. Working with BJK&E, Grand Visual shot HD material at Canon’s ‘Let’s Play!’ freerunning live event hosted at the Truman Brewery in April. Grand Visual then took the footage from the day to produce a sequence featuring a freerunner on his journey through an urban landscape. During the series of athletic stunts the freerunner grabs the EOS 450D and drops in on his colleague - a freestyle footballer and takes a photograph of him.
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Working with communications agency, The Comfederation, Grand Visual created a multi-network digital outdoor campaign for premium eyewear brand Police. The 'Be Younique' campaign aired across seven UK networks spanning London, Manchester, Leeds and Liverpool.
Rocky Wins OOH Category at BTAA
The multi panel digital outdoor campaign for Rocky Balboa has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards. Sponsored by CBS Outdoor the award recognises the best OOH commercial by a British agency.
Purina
UK pet food manufacturer Purina launched a digital outdoor campaign to promote cat food products PurinaONE and Purina OneNatural Balance.
Working with publicis, and director Steve Hoskins, Grand Visual helped create two multi panel DEP executions highlighting the health benefits of feeding your cat PurinaONE and Purina One Natural Balance.
The first of two executions for ‘Purina ONE ’ features a Burmese cat jumping from screen to screen landing on various product benefit messages such as ‘shiny coat,’ ‘high energy,’ ‘good digestion,’ ‘healthy teeth’ and ‘strong bones' . Finishing with the strapline ‘Shouldn’t your cat be a Purina One®?' and a call to action to text for your free sample.
Snow Sports Injury Clinics
Private hospital group HCA is running a campaign on the London Underground targeting Londoners during the ski season. The campaign promotes HCA's Snow Sports Injury Clinics across the capital and will run on CBS Outdoor's Digital Escalator Panels from 11th February for two weeks.
South African Airways
South African Airways (SAA) is launching a digital outdoor campaign targeting UK and International flight passengers at one of the world’s busiest airport terminals.
Grand Visual created the two executions focusing on the SAA brand and promoting a price point. The first execution depicts the view from an aircraft window which opens to reveal a classic safari scene of meandering giraffes and an animated strap line "We are more generous with our leg room. We are Africa" complete with logo and URL.
Monarch
Budget airline Monarch, has launched a digital outdoor campaign in a new drive to increase customer care whilst reducing their fares. Grand Visual produced 2 different multi-panel executions for the campaign which ran on CBS Outdoor's digital escalator panels.
Reed
Grand Visual created a digital outdoor campaign for recruitment specialists Reed. The creative features a post-it note with 'Love Mondays'? written on it. The note then peels off to reveal the next note and call to action "With a choice of over 250,000 jobs, you will." The end frame includes Reeds URL.
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
XTP
CBS Outdoor's Cross Track Projection (XTP) system is now on trial at Euston's Victoria line southbound platform. The new system projects full motion video in a 16:9 aspect ratio at HD quality.
Grand Visual produced 4 non-commercial executions for the 4 week live observation period. Grand Visual is also providing the creative for the only branded content piece to run during the trial for TFL.
The Loop
01-11-07 07:26
| PERMALINK
| Grand Visual, DOOH
We've launched Issue 1 of the Loop – a bi-monthly newsletter exploring creativity in the digital communications industry. Covering all our exciting news from the previous two months, plus other interesting stuff we've noticed going on in this space.Issue 1 includes our Campaign Poster Awards win as well as reports on Bacardi, Vodafone, Lucozade Hydroactive, TIGI, Kenny, Jekyll, StreetBroadcast,
Rocky Wins Best Digital Outdoor Ad
The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Advertising Awards.
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
Invest Milton Keynes
The area's investment body, Invest Milton Keynes, is working with Destination Milton Keynes, and local agency Emberton Dale on a PR drive to promote the city as a great place to live and work. The lifestyle campaign targets small businesses and young professionals and flags Milton Keynes as the ideal place for new start ups.
Hydro Active Drive Awareness |||amp; Sales
GlaxoSmithKline launched an in-club campaign on the Health Club Channel this summer to promote Lucozade Hydro Active to Fitness First and LA Fitness members. Grand Visual produced two separate 30 second commercials for the campaign, featuring personal endorsements of the product by expert FitPro Trainer's.
24: Season 6
Twentieth Century Fox Home Entertainment promotes DVD release '24: Season 6' using London Underground's Digital Escalator Panels.
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Motorola RAZR2
World leading mobile handset provider Motorola is pushing its new phone RAZR2 using CBS Outdoor's Digital Escalator Panels.
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Vodafone is launching a digital outdoor initiative in a drive to position itself as a mobile-internet provider. 'The Internet is Now Mobile' is a cross network campaign targeting key UK city centres including some of the nation’s busiest rail and tube concourses. Working with BBH, Grand Visual generated a number of concepts that developed the themes of the static poster creative.
Rocky trains on the Tube escalators
Grand Visual has created a multi-screen outdoor digital campaign for 20th Century Fox's film title Rocky Balboa. As an exclusive launch partner for the roll-out of CBS Outdoors expanded screen network this month, 20th Century Fox's Rocky Balboa campaign can be seen across the network from the 1st until the 14th January.
The campaign creatively mimics the iconic film sequence where Rocky is running up stairs during one of his punishing training regimes. The creative consists of 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.
I make that Tennis-o-clock
International games giant SEGA launches "Virtua Tennis 3" using an innovative campaign on CBS Outdoors' Digital Escalator Panels.
Conceived and created by Grand Visual, this unique campaign consists of a 20 second virtual tennis rally between mixed doubles on CBS Outdoor's digital escalator panels (DEPs). The superstar opponents include Maria Sharapova and Andy Roddick on the up escalators panels playing against Amelie Mauresmo and Roger Federer opposite on the down escalator panels.
GV Creates Cross-Network Campaign
12-03-07 07:20
| PERMALINK
| TRANSVISION, DEP, DOOH
Grand Visual have developed a unique digital outdoor campaign for insurance provider Zurich spanning 3 outdoor networks. This campaign will run on Titan Outdoor's Transvision network and CBS Outdoor's LCD network and Digital Escalator Panels - targeting some of the UK's busiest rail and tube concourses.
Puma on the Tube!
Global sports lifestyle brand PUMA commissioned Grand Visual to create a brand building digital media campaign to run on CBS Outdoor's DEPs in April.
Grand Visual produced two separate 10 second multi panel executions for Puma's digital outdoor push, complementing the nationwide outdoor and TV activity planned by Zenith Optimedia.
It must be Love
08-02-07 06:19
| PERMALINK
| INTERACTIVE, DEP, DOOH
CBS Outdoor is running an innovative campaign to demonstrate to advertisers and their agencies the extra features that come with digital outdoor. The Valentines Day themed campaign encourages Londons commuters to provide romantic messages and pictures via SMS text message or via the website at www.tubevalentine.com. The campaign runs from the 29th January to 11th February with selected messages appearing on screen on Valentines Day at Charing Cross and Paddington tube stations.
Love Content
02-02-07 06:18
| PERMALINK
| Grand Visual, DOOH
Screen Expo Europe provides the chance to understand the latest opportunities and innovations in the out-of-home digital media market. Sponsored by BBC Motion Gallery and Grand Visual, this year Screen Expo is more focused on creativity in the out-of-home digital media sector.
Campaign Poster Awards 2006
The Campaign Poster Advertising Awards seek to reward the best examples of harnessing the enduring power of the oldest universal medium. The winners reflect the amazing variety of advertising people encounter when they close their front door - on the street, from a bus, in a bus, train or taxi, or waiting for any of them. It's also on buildings, in sports grounds, airports - literally all around us.
The Time is Now
Viacom Outdoor (now CBS Outdoor) has been awarded the London Underground and Victoria Coach Station advertising contracts after an 18-month bid process. The LU contract is the largest of its kind in the world and will run for 8.5 years. Off the back of this win Grand Visual was appointed to produce a film emphasising the quality of London as an audience for advertising messages. The aim of the film was to celebrate the win and to set the context for Viacom’s future strategy over the next 8.5 years.
Cybermen Attack
Today sees the start of an exciting new advertising campaign from BBC DVD to promote the new Doctor Who Series 2 Volume 3 DVD, on sale from 10th July 2006.
Animated 5-second ads will occupy the LCD screens on the escalators at Tottenham Court Road’s tube station with two alternating creatives.
Sega Outrun
International games giant SEGA promotes its latest racing game 'OutRun2006: Coast 2 Coast' in an innovative campaign screening on Viacom Outdoors' Digital Escalator Panels
This unique campaign designed by content specialist Grand Visual consists of two 20 second animated sequences each spanning 11 screens to form a huge creative canvas. It is the first campaign of this scale to run on the digital escalator panels and took 22 separate creative executions played over the 66 screens at Tottenham Court Road Station.
GV at Cannes Lions 2006
16-03-06 06:15
| PERMALINK
| Grand Visual, DOOH
Specialist content agency Grand Visual has joined forces with digital advertising distribution network Beam TV to create and deliver digital content to Lions TV Network.
Grand Visual has produced a promotional show reel for the Cannes Lions Advertising Festival distributed to screens around the Palais by Beam TV, official partner of the Festival. The show reel is airing on both the Lions TV Network and on Beam TV’s own network of screens situated at the entrance to and inside the Palais and on their stand located at 23.01.
Ribena Blackcurrants Hit the Screens
GSK commissioned a digital out-of-home communication to run on the Tesco TV network of 100 key stores. The message was to support the fact that 95% of Britain's blackcurrants end up in a bottle of Ribena.
With TV and online for the same campaign it was important to keep within the style guidelines and keep the same tone. The visual reference borrowed strongly from the web and this was married to audio from the TV campaign featuring a David Bellamy voice over. The concept of the TV was recreated but for consumption in a couple of seconds in the aisle. The 'hero' Ribena bottle is kept on screen at all times.
TURN THE PAGE….SEE MORE NEWS….
Landmark Lynx Campaign Reveals Giant Astronaut at Westfield
25-02-13 09:18
| PERMALINK
| SPECIAL BUILD, WESTFIELD, DOOH
BSkyB Targets Commuters with Touch-Screen outdoor campaign
British Fashion Council streams live content from the catwalk to the Tube
15-02-13 03:39
| PERMALINK
| CBS OUTDOOR, XTP, DOOH
BP Champions Everyone Helping to Make the Olympics a Success
30-07-12 04:22
| PERMALINK
| OLYMPICS, TRANSVISION, DOOH
AMEX LAUNCH UK’S FIRST SMS-DRIVEN BILLBOARD
18-05-12 04:41
| PERMALINK
| AMEX, SMS, TRANSVISION, DOOH
Lastminute.com “For everyone”
02-04-12 01:54
| PERMALINK
| LD6, lastminute.com, DOOH
Breaking Dawn Mother’s Day Tweet Campaign
NIKE 29.02.12 - An extra day to #makeitcount
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
Nike #Makeitcount UGC Poster Campaign
JCDecaux Creates Christmas Idents for E-motion
12-12-11 04:31
| PERMALINK
| EUSTON MOTION, JCDECAUX, DOOH
Text Santa Charity Initiative
Barclaycard
20-11-11 06:02
| PERMALINK
| CBS OUTDOOR, DEP, DOOH
Green Giant Comes Alive in Digital OOH Augmented Reality Game
29-10-11 08:30
| PERMALINK
| INTERACTIVE, AUGMENTED REALITY, DOOH
GOOGLE VOICE CAMPAIGN WINS GOLD AT CAMPAIGNS BIG AWARDS
YouTube show launches Coldplay tour
E-Motion 'Balls' Interstitial
ITV Launches Rugby World Cup Digital Outdoor Campaign
Visit Wales Integrates Social Media Films with Digital OOH Push
Foster’s DOOH |||amp; Facebook First
05-09-11 01:54
| PERMALINK
| INTERACTIVE, BUS STOPS, JCDECAUX, DOOH
Bulmers Instigates Interactive Bus Shelter Campaign
22-08-11 01:53
| PERMALINK
| INTERACTIVE, BUS STOPS, JCDECAUX, DOOH
DOOH Handbook 3rd Edition: Comprehensive media, technical and creative information for all UK networks
Say hello to Bulmers No17
08-08-11 01:35
| PERMALINK
| TRANSVISION, DEP, DOOH
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
07-07-11 10:46
| PERMALINK
| OPENLOOP, TRANSVISION, JCDECAUX, DOOH
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
02-07-11 00:13
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, WESTFIELD, LIVERPOOL MEDIA WALL, XTP, DOOH, BIRMINGHAM BULLRING
Our man in Cannes - Neil Morris reports from Cannes Lions 2011
Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen
16-06-11 00:17
| PERMALINK
| D6, CROMWELL ROAD i, JCDECAUX, DOOH
Heineken launches Twitter-powered world map for the UCL Final
26-05-11 02:40
| PERMALINK
| MEDIA FIRST, TRANSVISION, JCDECAUX, DOOH
Ford 'Old v Nou'
24-05-11 03:10
| PERMALINK
| TRANSVISION, DOOH
Google Voice Campaign
12-04-11 09:44
| PERMALINK
| TRANSVISION, DEP, DOOH
Grazia takes London Fashion Week direct to shoppers
17-02-11 02:46
| PERMALINK
| WESTFIELD, D6, LIVERPOOL MEDIA WALL, DEP, DOOH, BIRMINGHAM BULLRING
Ford champions Grand C-MAX in augmented reality outdoor ad
Nike Free
17-01-11 09:35
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, WESTFIELD, DOOH, HPR
Festive DOOH campaign to #WarmUpCamden
Real-time NHS Campaign
21-12-10 05:09
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Sanctuary
06-12-10 05:16
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
The Bank of Scotland
22-11-10 05:17
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Diesel - Raw
GHD - The Midnight Collection
Telegraph Launches Free iPad App
Nestle Aero Bubbles
Lynx wins Gold at UAOC 2010
The inaugural Unilever Awards for Outstanding Communication were held last night at the Museum of London. The awards were set up to to recognise campaigns that have delivered both innovative and effective communication for Unilever brands in the past year. Lynx brought home a Gold in the Outdoor/Press category for the DOOH campaign, and scooped a bonus Bronze in the Best Integrated campaign category.
Diageo Campaign Encourages People to ‘Make the Most of Evening’
Xerox Targets Business Travellers in a New DOOH Airport Campaign
GV LAUNCH ACCELERATOR - A DOOH COPY HUB
04-10-10 09:17
| PERMALINK
| Grand Visual, KINETIC, DOOH
Cadburys Takes Spots V Stripes to the Streets
Continental Airlines Promotes BusinessFirst Flights
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
ITV1 "Daybreak" Campaign uses OpenLoop
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Cadburys entertains shoppers with interactive AR billboards
16-08-10 04:04
| PERMALINK
| INTERACTIVE, CAMERA, MALL, DOOH
DOOH Handbook – Second Edition
The Perfect Mix for Summer
05-07-10 01:23
| PERMALINK
| TRANSVISION, DEP, DOOH
BMI Friday’s
Lloyds TSB ‘We can help you save’
GV Launch Open Loop
Putting Trust to the Test
Nokia N97 Campaign Takes DOOH prize
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
10-04-10 01:19
| PERMALINK
| PICCADILLY LITE, DOOH
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Digital Switchover Daily Countdown
15-08-09 07:28
| PERMALINK
| FORREST CITY, LIVERPOOL MEDIA WALL, DOOH
Nokia N97 - ONLINE AS IT HAPPENS
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Vodafone Make the Most of Now
DOOH Handbook 2009
For the first time digital out-of-home is categorised into easy-to-understand groups by the way people are moving when they are exposed to a particular format.
Art by Chance
Grand Visual is on board to help coordinate the seamless delivery of content across networks.
Research Proves DOOH Value
GV Sponsors DOOH Media Summit
The Boy in a Dress
T-Mobile G1 Launch
ANZ
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
T5 is Working
The Bounce
Nestle Purina Launch XTP Campaign
Vodafone Hats
Vodafone Matches
Ford Sponsors Heat Radio
Working with Ogilvy Advertising, Grand Visual shot live studio action and produced three separate executions for the campaign. The executions incorporate the Ford Ka and dealt with the theme of celebrity lives exposed, mimicking the visual style of Heat magazine.
Vodafone Speed Demon
Suzuki
Suzuki launched its first digital outdoor campaign promoting its Swift super mini car under the existing ‘Time for a Swift Exit?’ line. Working with Suzuki’s ad agency Nexus-H, Grand Visual shot a sequence of a woman applying her lipstick on the train. The train lurches as it goes through a tunnel causing the woman to smudge lipstick across her face. A car then drives into shot with the strapline ‘Time for a swift exit? The New Suzuki Swift from £8,260.’ Let's Play!
05-05-08 06:31
| PERMALINK
| TRANSVISION, DEP, DOOH
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Rocky Wins OOH Category at BTAA
Purina
Working with publicis, and director Steve Hoskins, Grand Visual helped create two multi panel DEP executions highlighting the health benefits of feeding your cat PurinaONE and Purina One Natural Balance.
The first of two executions for ‘Purina ONE ’ features a Burmese cat jumping from screen to screen landing on various product benefit messages such as ‘shiny coat,’ ‘high energy,’ ‘good digestion,’ ‘healthy teeth’ and ‘strong bones' . Finishing with the strapline ‘Shouldn’t your cat be a Purina One®?' and a call to action to text for your free sample.
Snow Sports Injury Clinics
South African Airways
Grand Visual created the two executions focusing on the SAA brand and promoting a price point. The first execution depicts the view from an aircraft window which opens to reveal a classic safari scene of meandering giraffes and an animated strap line "We are more generous with our leg room. We are Africa" complete with logo and URL.
Monarch
Reed
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
XTP
Grand Visual produced 4 non-commercial executions for the 4 week live observation period. Grand Visual is also providing the creative for the only branded content piece to run during the trial for TFL.
The Loop
01-11-07 07:26
| PERMALINK
| Grand Visual, DOOH
We've launched Issue 1 of the Loop – a bi-monthly newsletter exploring creativity in the digital communications industry. Covering all our exciting news from the previous two months, plus other interesting stuff we've noticed going on in this space.Issue 1 includes our Campaign Poster Awards win as well as reports on Bacardi, Vodafone, Lucozade Hydroactive, TIGI, Kenny, Jekyll, StreetBroadcast,
Rocky Wins Best Digital Outdoor Ad
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
Invest Milton Keynes
The area's investment body, Invest Milton Keynes, is working with Destination Milton Keynes, and local agency Emberton Dale on a PR drive to promote the city as a great place to live and work. The lifestyle campaign targets small businesses and young professionals and flags Milton Keynes as the ideal place for new start ups.
Hydro Active Drive Awareness |||amp; Sales
24: Season 6
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Motorola RAZR2
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Rocky trains on the Tube escalators
The campaign creatively mimics the iconic film sequence where Rocky is running up stairs during one of his punishing training regimes. The creative consists of 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.
I make that Tennis-o-clock
Conceived and created by Grand Visual, this unique campaign consists of a 20 second virtual tennis rally between mixed doubles on CBS Outdoor's digital escalator panels (DEPs). The superstar opponents include Maria Sharapova and Andy Roddick on the up escalators panels playing against Amelie Mauresmo and Roger Federer opposite on the down escalator panels.
GV Creates Cross-Network Campaign
12-03-07 07:20
| PERMALINK
| TRANSVISION, DEP, DOOH
Puma on the Tube!
Grand Visual produced two separate 10 second multi panel executions for Puma's digital outdoor push, complementing the nationwide outdoor and TV activity planned by Zenith Optimedia.
It must be Love
08-02-07 06:19
| PERMALINK
| INTERACTIVE, DEP, DOOH
Love Content
02-02-07 06:18
| PERMALINK
| Grand Visual, DOOH
Campaign Poster Awards 2006
The Time is Now
Cybermen Attack
Animated 5-second ads will occupy the LCD screens on the escalators at Tottenham Court Road’s tube station with two alternating creatives.
Sega Outrun
This unique campaign designed by content specialist Grand Visual consists of two 20 second animated sequences each spanning 11 screens to form a huge creative canvas. It is the first campaign of this scale to run on the digital escalator panels and took 22 separate creative executions played over the 66 screens at Tottenham Court Road Station.
GV at Cannes Lions 2006
16-03-06 06:15
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| Grand Visual, DOOH
Grand Visual has produced a promotional show reel for the Cannes Lions Advertising Festival distributed to screens around the Palais by Beam TV, official partner of the Festival. The show reel is airing on both the Lions TV Network and on Beam TV’s own network of screens situated at the entrance to and inside the Palais and on their stand located at 23.01.
Ribena Blackcurrants Hit the Screens
With TV and online for the same campaign it was important to keep within the style guidelines and keep the same tone. The visual reference borrowed strongly from the web and this was married to audio from the TV campaign featuring a David Bellamy voice over. The concept of the TV was recreated but for consumption in a couple of seconds in the aisle. The 'hero' Ribena bottle is kept on screen at all times.
