LATEST GV NEWS

Welcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.


Nike Football - Write the Future

Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.
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Digital Switchover Daily Countdown

The Granada region is readying itself for switchover this Autumn. AMV BBDO's campaign to communicate this switchover is running on two massive LED screens in Liverpool and Manchester. Grand Visual produced copy for this 100 day campaign. Each day the copy counts down to switchover d-day in the region. The existing TVC was reformatted, 100 end frames produced and all copy trafficked to the relevant media owners through Grand Visual's delivery portal.
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Tiger Beer


Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
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Audi Quattro

This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
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Police

Working with communications agency, The Comfederation, Grand Visual created a multi-network digital outdoor campaign for premium eyewear brand Police. The 'Be Younique' campaign aired across seven UK networks spanning London, Manchester, Leeds and Liverpool.
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3 Skypephone

Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
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UK's Largest Digital Outdoor Campaign

Grand Visual have produced a multi-network digital outdoor campaign for Bacardi Superior Rum spanning several different networks and locations. The campaign promotes Barcardi Superior Rum as a versatile drink 'Made to Mix'.
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