LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Green Giant Launches Augmented Reality Event in NYC
On October 2, at Grand Central Terminal in New York City, Green Giant is launching One Giant Pledge live, an augmented reality experience targeting families on a large format screen spanning over 30 square metres. The event is designed to encourage kids to take the Veggie Pledge and interact with a larger-than-life augmented reality Green Giant.
Kinsale Shark Advertising Awards
The 50th anniversary of the Kinsale Shark advertising festival took place last weekend by the banks of the River Bandon. The international advertising, media and design community descended on Kinsale, the medieval Irish town, to attend one of the oldest independent advertising festivals in the world.
Live Donation Digital Poster Campaign
The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.
Green Giant Comes Alive in Digital OOH Augmented Reality Game
General Mills owned Green Giant initiated a digital out of home game on the big screen at Manchester’s Trafford Centre this weekend 29-30th October. The game, based on augmented reality technology, featured the Green Giant towering above passers by and challenging them to “high-5” him on the big screen.
Foster’s DOOH |||amp; Facebook First
Foster's has unveiled the first ever digital outdoor campaign that allows people to create and submit content for Facebook, directly from the poster. Created by adam&eve, the campaign for Foster's Gold invites people to dress up in a “smart/casual” outfit selected from a digital wardrobe and then share the resulting ensemble online with friends.
Bulmers Instigates Interactive Bus Shelter Campaign
Today, Bulmers, the cider brand, is launching an interactive Bus Shelter campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. The activity forms part of their multimillion-pound 'Experimenters Wanted' campaign and will run on 11 Clear Channel and JCDecaux touch screen bus shelters across London, Brighton and Manchester.
Cadburys entertains shoppers with interactive AR billboards
Official Olympic sponsor Cadburys, has launched a large format augmented reality billboard campaign in 9 UK shopping centres. The billboards use facial recognition software coupled with gesture based technology to promote their Spots vs Stripes campaign. Working with Fallon, GV developed two interactive games to encourage participants to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppies’ and to visit www.spotsvstripes.com for more games.
INTERACTIVE PROJECTION AT WESTFIELD LONDON
Working with Saatchi & Saatchi, Grand Visual produced an interactive in-store creative event for Lamisil® AT Cream, at the Westfield Shopping Centre in London. The interactive floor projection debuted at the Boots store in the North Atrium of the Westfield Shopping Centre.
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It must be Love
CBS Outdoor is running an innovative campaign to demonstrate to advertisers and their agencies the extra features that come with digital outdoor. The Valentines Day themed campaign encourages Londons commuters to provide romantic messages and pictures via SMS text message or via the website at www.tubevalentine.com. The campaign runs from the 29th January to 11th February with selected messages appearing on screen on Valentines Day at Charing Cross and Paddington tube stations.