LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
JCDecaux Creates Christmas Idents for E-motion
JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.
E-Motion 'Balls' Interstitial
| JCDECAUX, DOOH
To coincide with the launch of JCDecaux’s e-motion screens on October 3rd, Grand Visual created a 10 second interstitial for JCDecaux to mark the occasion.The interstitial features a series of different sized JCDecaux and E-Motion branded balls which travel across the 6m x 1.6m landscape LCD e-motion screens passing the from one screen to the next and harnessing the entire digital environment at Euston Station. As the balls travel through the 9 consecutive e-motion screens they provide a cascading ‘wrap-around’ experience, surrounding consumers on three sides of the concourse.
Foster’s DOOH |||amp; Facebook First
Foster's has unveiled the first ever digital outdoor campaign that allows people to create and submit content for Facebook, directly from the poster. Created by adam&eve, the campaign for Foster's Gold invites people to dress up in a “smart/casual” outfit selected from a digital wardrobe and then share the resulting ensemble online with friends.
Bulmers Instigates Interactive Bus Shelter Campaign
Today, Bulmers, the cider brand, is launching an interactive Bus Shelter campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. The activity forms part of their multimillion-pound 'Experimenters Wanted' campaign and will run on 11 Clear Channel and JCDecaux touch screen bus shelters across London, Brighton and Manchester.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.
Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen
Europcar initiated a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain. The tweets can be seen across JCDecaux’s D6 network and on i, their new Première digital site on London’s Cromwell Road.
Heineken launches Twitter-powered world map for the UCL Final
To celebrate the global nature of the UEFA Champions League Final, Heineken UK launched a closely integrated social media and digital outdoor campaign to capture the global conversation inspired by one of the largest annual sporting events in the world. The Twitter powered world map dominated digital out of home sites across London and encouraged people to “Feed the Tweet Map.”
Media First: Yell.com Launches Destination Specific Outdoor Campaign
Today Yell.com, the international directories company, is launching the world’s first localised, real time, and destination specific digital out of home campaign to promote its local business directories. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from Yell.com’s online directory with the destination of the next departing train.
Ford champions Grand C-MAX in augmented reality outdoor ad
Ford of Britain will this week, at selected shopping centres nationwide, launch an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand.
Real-time NHS Campaign
The UK’s most visited health website, NHS Choices, has launched a real time, and destination specific digital out of home campaign to encourage community involvement in improving local health services. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from the NHS Choices website with the destination of the next departing train.
A two week cross network campaign has begun for Google Chrome promoting the speed and efficiency of the web browser. Produced by Grand Visual, the creative features a selection of old fashioned, pixelated timing visuals including an egg timer, a hamster and a watch which all get bowled over like skittles by the modern, hi res Google Chrome logo.
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Covent Garden’s Sanctuary Spa has launched a Christmas campaign to encourage Londoner’s to treat the women in their lives to Sanctuary Spa gift vouchers.
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.
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The Bank of Scotland
The Bank of Scotland is getting into the festive spirit in their latest campaign targeting commuters in Edinburgh. The campaign informs customers of the continued 24/7 service over the Christmas period using an advent calendar style digital outdoor execution.