LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Nike #Makeitcount UGC Poster Campaign
“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
Nike #MakeItCount
31-12-11 04:32
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
Visit Wales Integrates Social Media Films with Digital OOH Push
Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.
Nike Free
17-01-11 09:35
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, WESTFIELD, DOOH, HPR
Nike has launched a new digital outdoor campaign this week to promote Nike Free Shoes for women. The campaign features three of its female athletes; UK sprinter Joey Duck, Russian Tennis pro Maria Sharapova and US track and field sprinter Allyson Felix.
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
A two week cross network campaign has begun for Google Chrome promoting the speed and efficiency of the web browser. Produced by Grand Visual, the creative features a selection of old fashioned, pixelated timing visuals including an egg timer, a hamster and a watch which all get bowled over like skittles by the modern, hi res Google Chrome logo.
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.
Telegraph Launches Free iPad App
Telegraph Media Group is offering readers a free iPad application in partnership with Audi. To promote the launch, Grand visual has created a multi format digital outdoor campaign which demonstrates the iPad application and features the type of content that users will be able to read from The Telegraph and Sunday Telegraph daily.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
ITV1 "Daybreak" Campaign uses OpenLoop
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The DOOH activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online.
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
Nikes ‘Kill the Nil’ campaign was tied in with the launch of the premiership league and features some of Nike’s key players in a regional specific outdoor execution. Grand Visual produced the digital out-of-home content which was tailored to each local area and featured local players promoting Nike’s football boot range.
Putting Trust to the Test
Wired Magazine launched a DOOH campaign to promote its June issue ‘The Great Trust Experiment’ based on real life research and video footage they shot evaluating people’s trustworthiness. The campaign posed questions such as “Would you return a lost wallet?” with a video playing adjacent demonstrating what members of the public did when confronted with this dilemma. It then featured the results of its research “19 out 20 people would” before featuring Junes issue and “Out now”.
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Virgin - It's POWERFUL stuff!!!
NEWS STORY COMING SOON
T-Mobile G1 Launch
T-Mobile launched a digital outdoor initiative as part of its inaugural campaign promoting the T-Mobile G1, the world's first Android-powered phone. The campaign aired across London Underground screens, digital 6-sheets, and on LCD screens at the brand new Westfield Shopping Centre.
ANZ
As part of a wider press and print campaign Air New Zealand launched a cross network digital outdoor initiative featuring real air stewards on board a flight. Grand Visual put together 4 executions for the campaign which promotes new LA & Hong Kong routes, their premium economy, spacious business class flatbeds, and in flight entertainment.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
T5 is Working
British Airways launched a Terminal 5 ad campaign, in a bid to reassure the public that Terminal 5 is now running well. The campaign uses passenger photograph's and statistics gathered at T5 the previous day, and changes daily to keep content fresh and relevant and to demonstrate in a factual way that "Terminal 5 is working."
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Working with communications agency, The Comfederation, Grand Visual created a multi-network digital outdoor campaign for premium eyewear brand Police. The 'Be Younique' campaign aired across seven UK networks spanning London, Manchester, Leeds and Liverpool.
Reed
Grand Visual created a digital outdoor campaign for recruitment specialists Reed. The creative features a post-it note with 'Love Mondays'? written on it. The note then peels off to reveal the next note and call to action "With a choice of over 250,000 jobs, you will." The end frame includes Reeds URL.
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
UK's Largest Digital Outdoor Campaign
18-06-07 06:23
| PERMALINK
| CITY GATEWAY, LCD, BUS STOPS, FORREST CITY, DEP
Grand Visual have produced a multi-network digital outdoor campaign for Bacardi Superior Rum spanning several different networks and locations. The campaign promotes Barcardi Superior Rum as a versatile drink 'Made to Mix'.
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Nike #Makeitcount UGC Poster Campaign
Nike #MakeItCount
31-12-11 04:32
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
Visit Wales Integrates Social Media Films with Digital OOH Push
Nike Free
17-01-11 09:35
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, WESTFIELD, DOOH, HPR
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
30-11-10 01:41
| PERMALINK
| OCEAN OUTDOOR, CITY GATEWAY, AMSCREEN, LCD, CBS, D6, JCDECAUX, DOOH
Telegraph Launches Free iPad App
Nestle Aero Bubbles
ITV1 "Daybreak" Campaign uses OpenLoop
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
Putting Trust to the Test
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Virgin - It's POWERFUL stuff!!!
NEWS STORY COMING SOON
T-Mobile G1 Launch
ANZ
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
T5 is Working
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Reed
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
UK's Largest Digital Outdoor Campaign
18-06-07 06:23
| PERMALINK
| CITY GATEWAY, LCD, BUS STOPS, FORREST CITY, DEP
