LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
ITV PLAYER CATCH-UP SERVICE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.
Grazia takes London Fashion Week direct to shoppers
Grazia, the weekly magazine covering fashion, beauty and A-list news is linking itself to the glamour of London Fashion Week through two large digital billboard dominations at London’s Westfield Centre and Birmingham Bullring.
Kill the Nil
Nikes ‘Kill the Nil’ campaign was tied in with the launch of the premiership league and features some of Nike’s key players in a regional specific outdoor execution. Grand Visual produced the digital out-of-home content which was tailored to each local area and featured local players promoting Nike’s football boot range.
Nike Football - Write the Future
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.
Digital Switchover Daily Countdown
The Granada region is readying itself for switchover this Autumn. AMV BBDO's campaign to communicate this switchover is running on two massive LED screens in Liverpool and Manchester. Grand Visual produced copy for this 100 day campaign. Each day the copy counts down to switchover d-day in the region. The existing TVC was reformatted, 100 end frames produced and all copy trafficked to the relevant media owners through Grand Visual's delivery portal.
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This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.