LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
The Art of Outdoor
Grand Visual’s campaign entry for Ocean Outdoor’s Art of Outdoor Competition claimed the Highly Commended slot for “exceptional use of many digital formats” and the client, Warner Bros, was awarded £50,000 worth of media space. The campaign for the forthcoming DVD release of ‘The Dark Knight Rises' invited Batman fans to "Be Part of the Legend".
Live Donation Digital Poster Campaign
The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.
“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.
Nike has launched a new digital outdoor campaign this week to promote Nike Free Shoes for women. The campaign features three of its female athletes; UK sprinter Joey Duck, Russian Tennis pro Maria Sharapova and US track and field sprinter Allyson Felix.
A two week cross network campaign has begun for Google Chrome promoting the speed and efficiency of the web browser. Produced by Grand Visual, the creative features a selection of old fashioned, pixelated timing visuals including an egg timer, a hamster and a watch which all get bowled over like skittles by the modern, hi res Google Chrome logo.
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Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
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Sky Sports Kicks off Ashes Coverage with Tactical Digital Outdoor Campaign
Today, Sky Sports launches a multi network digital outdoor campaign to promote its exclusive live coverage of the Ashes tournament. Supporting the print and static outdoor concept “Stay up or catch up”, the digital activity adds daily match results and tailored commentary based on that day’s game play.