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Rocky Wins OOH Category at BTAA
| ROCKY, DEP, DOOH
The multi panel digital outdoor campaign for Rocky Balboa has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards. Sponsored by CBS Outdoor the award recognises the best OOH commercial by a British agency.
Rocky Wins Best Digital Outdoor Ad
The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Advertising Awards.
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
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Rocky trains on the Tube escalators
Grand Visual has created a multi-screen outdoor digital campaign for 20th Century Fox's film title Rocky Balboa. As an exclusive launch partner for the roll-out of CBS Outdoors expanded screen network this month, 20th Century Fox's Rocky Balboa campaign can be seen across the network from the 1st until the 14th January.
The campaign creatively mimics the iconic film sequence where Rocky is running up stairs during one of his punishing training regimes. The creative consists of 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.