LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
BP Champions Everyone Helping to Make the Olympics a Success
30-07-12 04:22
| PERMALINK
| OLYMPICS, TRANSVISION, DOOH
Today, BP begins a dynamic digital out of home campaign to celebrate the people ‘off the track’ who are playing their part in the Home Team helping make the Games a success. The campaign integrates UGC content from BP’s Facebook page where users can nominate themselves for the chance to win London 2012 tickets.
AMEX LAUNCH UK’S FIRST SMS-DRIVEN BILLBOARD
18-05-12 04:41
| PERMALINK
| AMEX, SMS, TRANSVISION, DOOH
American Express, in partnership with Grand Visual and OgilvyOne UK, instigated the UK’s first ever interactive billboard campaign that sends location-based content direct to user’s phones.
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Visit Wales Integrates Social Media Films with Digital OOH Push
Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.
Say hello to Bulmers No17
08-08-11 01:35
| PERMALINK
| TRANSVISION, DEP, DOOH
Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime.
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
07-07-11 10:46
| PERMALINK
| OPENLOOP, TRANSVISION, JCDECAUX, DOOH
The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.
Heineken launches Twitter-powered world map for the UCL Final
26-05-11 02:40
| PERMALINK
| MEDIA FIRST, TRANSVISION, JCDECAUX, DOOH
To celebrate the global nature of the UEFA Champions League Final, Heineken UK launched a closely integrated social media and digital outdoor campaign to capture the global conversation inspired by one of the largest annual sporting events in the world. The Twitter powered world map dominated digital out of home sites across London and encouraged people to “Feed the Tweet Map.”
Ford 'Old v Nou'
24-05-11 03:10
| PERMALINK
| TRANSVISION, DOOH
Grand Visual assisted Ogilvy in delivering tactical digital OOH activity to leverage Ford's UCL sponsorship through a dynamic copy campaign which tapped into the excitement and anticipation in the run up to the UEFA Champions League Final. Each day copy was refreshed morning and night with football style banter and commentary such as “Will a little Pep talk make all the difference?” and “How on earth do you beat Barcelona? Pass.”
Google Voice Campaign
12-04-11 09:44
| PERMALINK
| TRANSVISION, DEP, DOOH
Google is running a real time, destination specific digital OOH campaign promoting Google Voice – the voice activated search tool for mobiles. The first burst of activity runs on DEPs across 10 underground stations. The campaign is a play on regional accents and phonetically spells out various pronunciations of the same word. The copy is also station specific so at Bank, a multi-screen execution runs variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.
Media First: Yell.com Launches Destination Specific Outdoor Campaign
28-02-11 07:31
| PERMALINK
| MEDIA FIRST, TRANSVISION, JCDECAUX
Today Yell.com, the international directories company, is launching the world’s first localised, real time, and destination specific digital out of home campaign to promote its local business directories. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from Yell.com’s online directory with the destination of the next departing train.
Real-time NHS Campaign
21-12-10 05:09
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The UK’s most visited health website, NHS Choices, has launched a real time, and destination specific digital out of home campaign to encourage community involvement in improving local health services. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from the NHS Choices website with the destination of the next departing train.
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
A two week cross network campaign has begun for Google Chrome promoting the speed and efficiency of the web browser. Produced by Grand Visual, the creative features a selection of old fashioned, pixelated timing visuals including an egg timer, a hamster and a watch which all get bowled over like skittles by the modern, hi res Google Chrome logo.
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Sanctuary
06-12-10 05:16
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Covent Garden’s Sanctuary Spa has launched a Christmas campaign to encourage Londoner’s to treat the women in their lives to Sanctuary Spa gift vouchers.
The Bank of Scotland
22-11-10 05:17
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The Bank of Scotland is getting into the festive spirit in their latest campaign targeting commuters in Edinburgh. The campaign informs customers of the continued 24/7 service over the Christmas period using an advent calendar style digital outdoor execution.
Telegraph Launches Free iPad App
Telegraph Media Group is offering readers a free iPad application in partnership with Audi. To promote the launch, Grand visual has created a multi format digital outdoor campaign which demonstrates the iPad application and features the type of content that users will be able to read from The Telegraph and Sunday Telegraph daily.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
ITV1 "Daybreak" Campaign uses OpenLoop
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The DOOH activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online.
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
Nikes ‘Kill the Nil’ campaign was tied in with the launch of the premiership league and features some of Nike’s key players in a regional specific outdoor execution. Grand Visual produced the digital out-of-home content which was tailored to each local area and featured local players promoting Nike’s football boot range.
The Perfect Mix for Summer
05-07-10 01:23
| PERMALINK
| TRANSVISION, DEP, DOOH
Diageo’s campaign for ‘The Perfect Summer Mixer’ featured three creative treatments promoting Schweppes. Set against a colour treated version of the union jack – Pimms and Lemonade is poured over ice and mixed with fruit falling into the glass. The other combinations featured are Vodka and Lemonade and Gin and Tonic and each execution finishes with the tag line ‘Together for a Better Summer.’
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
Let's Play!
05-05-08 06:31
| PERMALINK
| TRANSVISION, DEP, DOOH
Canon initiated a cross network digital outdoor campaign to mark the launch of their latest EOS 450D camera. Working with BJK&E, Grand Visual shot HD material at Canon’s ‘Let’s Play!’ freerunning live event hosted at the Truman Brewery in April. Grand Visual then took the footage from the day to produce a sequence featuring a freerunner on his journey through an urban landscape. During the series of athletic stunts the freerunner grabs the EOS 450D and drops in on his colleague - a freestyle footballer and takes a photograph of him.
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Vodafone is launching a digital outdoor initiative in a drive to position itself as a mobile-internet provider. 'The Internet is Now Mobile' is a cross network campaign targeting key UK city centres including some of the nation’s busiest rail and tube concourses. Working with BBH, Grand Visual generated a number of concepts that developed the themes of the static poster creative.
GV Creates Cross-Network Campaign
12-03-07 07:20
| PERMALINK
| TRANSVISION, DEP, DOOH
Grand Visual have developed a unique digital outdoor campaign for insurance provider Zurich spanning 3 outdoor networks. This campaign will run on Titan Outdoor's Transvision network and CBS Outdoor's LCD network and Digital Escalator Panels - targeting some of the UK's busiest rail and tube concourses.
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BP Champions Everyone Helping to Make the Olympics a Success
30-07-12 04:22
| PERMALINK
| OLYMPICS, TRANSVISION, DOOH
AMEX LAUNCH UK’S FIRST SMS-DRIVEN BILLBOARD
18-05-12 04:41
| PERMALINK
| AMEX, SMS, TRANSVISION, DOOH
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
Visit Wales Integrates Social Media Films with Digital OOH Push
Say hello to Bulmers No17
08-08-11 01:35
| PERMALINK
| TRANSVISION, DEP, DOOH
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
07-07-11 10:46
| PERMALINK
| OPENLOOP, TRANSVISION, JCDECAUX, DOOH
Heineken launches Twitter-powered world map for the UCL Final
26-05-11 02:40
| PERMALINK
| MEDIA FIRST, TRANSVISION, JCDECAUX, DOOH
Ford 'Old v Nou'
24-05-11 03:10
| PERMALINK
| TRANSVISION, DOOH
Google Voice Campaign
12-04-11 09:44
| PERMALINK
| TRANSVISION, DEP, DOOH
Media First: Yell.com Launches Destination Specific Outdoor Campaign
28-02-11 07:31
| PERMALINK
| MEDIA FIRST, TRANSVISION, JCDECAUX
Real-time NHS Campaign
21-12-10 05:09
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Google Chrome
20-12-10 05:07
| PERMALINK
| OCEAN OUTDOOR, EAT ST, LCD, NUMERIFLASH, CBS, TRANSVISION, BULLRING, JCDECAUX, DOOH
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Sanctuary
06-12-10 05:16
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
The Bank of Scotland
22-11-10 05:17
| PERMALINK
| TRANSVISION, JCDECAUX, DOOH
Telegraph Launches Free iPad App
Nestle Aero Bubbles
ITV1 "Daybreak" Campaign uses OpenLoop
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
The Perfect Mix for Summer
05-07-10 01:23
| PERMALINK
| TRANSVISION, DEP, DOOH
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
Let's Play!
05-05-08 06:31
| PERMALINK
| TRANSVISION, DEP, DOOH
3 Skypephone
20-11-07 06:27
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
GV Creates Cross-Network Campaign
12-03-07 07:20
| PERMALINK
| TRANSVISION, DEP, DOOH
