LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
British Fashion Council streams live content from the catwalk to the Tube
15-02-13 03:39
| PERMALINK
| CBS OUTDOOR, XTP, DOOH
This week as part of the ongoing partnership between the British Fashion Council, CBS Outdoor UK, and Grand Visual, a new campaign is bringing live content directly from London Fashion Week – one of the world’s “big four” fashion events, to Cross-track Projection (XTP) screens in tube stations across central London.
NIKE 29.02.12 - An extra day to #makeitcount
Nike launched a special leap year campaign “an extra day to #makeitcount” which ran on Nike Town in-store screens and on XTP screens across London Underground. Created by Wieden+Kennedy and produced by Grand Visual, the execution was based around a live 24 hour countdown on the 29th February and enticed people to tweet in about how they were using their extra day to #makeitcount.
Commuters Enjoy Live Content from London Fashion Week
28-02-12 03:04
| PERMALINK
| OPENLOOP, CBS OUTDOOR, TWitter, London fashion week, CROss track projection, XTP
The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Nike #MakeItCount
31-12-11 04:32
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
Visit Wales Integrates Social Media Films with Digital OOH Push
Visit Wales is launching a new digital out of home initiative as part of its current campaign which sends Piers Bramhall and his girlfriend, Emma Foley, on an epic holiday adventure in Wales this September.
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
02-07-11 00:13
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, WESTFIELD, LIVERPOOL MEDIA WALL, XTP, DOOH, BIRMINGHAM BULLRING
Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.
GV Hosts London Fashion Week Twitter Broadcast
Today, the British Fashion Council begins a digital outdoor campaign to extend the reach of its official Twitter feed and promote the latest news and views from the catwalk of London’s Fashion Week. The campaign will run across CBS Outdoor UK’s Cross Track Projection (XTP) screens and is designed to promote the glitz and glamour of the week long exhibition to London commuters from 18th-23rd February 2011.
Festive DOOH campaign to #WarmUpCamden
Saint and RKCR/Y&R have devised 'Twitter Knitter,' a feel-good initiative that aims to heat up needy Camden locals by inviting tweeps to share quirky, witty Christmas greetings with Saint’s crew. The agencies select the most festive Christmas tweets containing the hashtag #WarmUpCamden, which are then knitted into scarves and distributed to people who look like they need warming up.
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.
Nestle Aero Bubbles
Today, Nestle brand Aero promotes the launch of it’ new bite size “Aero Bubbles.” Working with DDFH&B, Grand Visual produced the digital out of home content for this multi platform campaign which played on London Underground screens, and on the Westfield Centre Spectacular, as well as nationwide on JCDecaux D6’s and Transvision screens.
Continental Airlines Promotes BusinessFirst Flights
Continental Airlines launched a Digital OOH campaign on the London Underground to announce its five times daily BusinessFirst flights between Heathrow and New York.
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
Nikes ‘Kill the Nil’ campaign was tied in with the launch of the premiership league and features some of Nike’s key players in a regional specific outdoor execution. Grand Visual produced the digital out-of-home content which was tailored to each local area and featured local players promoting Nike’s football boot range.
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.
Nokia N97 Campaign Takes DOOH prize
GV’s Nokia N97 ‘online as it happens’ campaign produced for Wieden+Kennedy won this years DOOH X Factor contest at Screen Expo’s DOOH Media Summit. The X Factor style contest was designed to help champion digital OOH creative and find the digital equivalent of iconic billboard posters such as The Economist and Wonderbra ads. The N97 campaign managed to beat off hot competition from Virgin Train’s Liverpool Wall execution and McDonald's long-term holding at Piccadilly Circus to crown GV the winner.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Nokia N97 - ONLINE AS IT HAPPENS
Working with Wieden and Kennedy, Grand Visual created 3 executions to run on DEP and XTP screens across CBS Outdoors Alive network. 2 of these executions were 'streaming' live content from Grand Visual's servers allowing consumers to keep up-to-date of both Reuters latest news and the latest status updates from Facebook as they happened. In a network first, the Facebook advert featured live updates from 10 predefined users who commented on the days events ranging from the cricket and politics to handbag purchases.
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
This month Audi extended its TV "hands" advert into a large scale digital outdoor campaign. The campaign promotes the Quattro's road grip technology and is currently playing across the London Underground and overground Rail networks, as well as on giant screens in Liverpool, Glasgow and Manchester.
T5 is Working
British Airways launched a Terminal 5 ad campaign, in a bid to reassure the public that Terminal 5 is now running well. The campaign uses passenger photograph's and statistics gathered at T5 the previous day, and changes daily to keep content fresh and relevant and to demonstrate in a factual way that "Terminal 5 is working."
The Bounce
Sparkling water brand Perrier launched its first digital outdoor campaign on the London Underground's new XTP network. Originally a press campaign, Grand Visual animated the concept which playfully promotes the water as if it is a new cocktail consisting of 1/3 Perrier to 2/3 Perrier, and called 'The Bounce.'
Nestle Purina Launch XTP Campaign
As a commercial launch partner for CBS Outdoor’s Cross Track Projection (XTP) system, Nestle Purina is initiating a digital outdoor campaign to promote its new healthy pet food range - Purina ONE Natural Balance. The campaign was shot by director Steve Hoskins in conjunction with Grand Visual.
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Working with communications agency, The Comfederation, Grand Visual created a multi-network digital outdoor campaign for premium eyewear brand Police. The 'Be Younique' campaign aired across seven UK networks spanning London, Manchester, Leeds and Liverpool.
Purina
UK pet food manufacturer Purina launched a digital outdoor campaign to promote cat food products PurinaONE and Purina OneNatural Balance.
Working with publicis, and director Steve Hoskins, Grand Visual helped create two multi panel DEP executions highlighting the health benefits of feeding your cat PurinaONE and Purina One Natural Balance.
The first of two executions for ‘Purina ONE ’ features a Burmese cat jumping from screen to screen landing on various product benefit messages such as ‘shiny coat,’ ‘high energy,’ ‘good digestion,’ ‘healthy teeth’ and ‘strong bones' . Finishing with the strapline ‘Shouldn’t your cat be a Purina One®?' and a call to action to text for your free sample.
XTP
CBS Outdoor's Cross Track Projection (XTP) system is now on trial at Euston's Victoria line southbound platform. The new system projects full motion video in a 16:9 aspect ratio at HD quality.
Grand Visual produced 4 non-commercial executions for the 4 week live observation period. Grand Visual is also providing the creative for the only branded content piece to run during the trial for TFL.
TURN THE PAGE….SEE MORE NEWS….
British Fashion Council streams live content from the catwalk to the Tube
15-02-13 03:39
| PERMALINK
| CBS OUTDOOR, XTP, DOOH
NIKE 29.02.12 - An extra day to #makeitcount
Commuters Enjoy Live Content from London Fashion Week
28-02-12 03:04
| PERMALINK
| OPENLOOP, CBS OUTDOOR, TWitter, London fashion week, CROss track projection, XTP
ITV PLAYER CATCH-UP SERVICE
08-02-12 04:33
| PERMALINK
| ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
Nike #MakeItCount
31-12-11 04:32
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
Visit Wales Integrates Social Media Films with Digital OOH Push
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
02-07-11 00:13
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, WESTFIELD, LIVERPOOL MEDIA WALL, XTP, DOOH, BIRMINGHAM BULLRING
GV Hosts London Fashion Week Twitter Broadcast
Festive DOOH campaign to #WarmUpCamden
Nike Boom
09-12-10 05:14
| PERMALINK
| OCEAN OUTDOOR, CBS OUTDOOR, LCD, SUPER NOVAE, M5 LYNX, TRANSVISION, DEP, BULLRING, 5 WAYS, JCDECAUX, XTP, DOOH
Nestle Aero Bubbles
Continental Airlines Promotes BusinessFirst Flights
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
Kill the Nil
13-08-10 05:20
| PERMALINK
| ROADSIDE, LCD, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Nokia N97 Campaign Takes DOOH prize
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Nokia N97 - ONLINE AS IT HAPPENS
Audi Quattro
29-09-08 06:38
| PERMALINK
| MANCHESTER, LCD, FORREST CITY, D6, LIVERPOOL MEDIA WALL, TRANSVISION, DEP, XTP, DOOH
T5 is Working
The Bounce
Nestle Purina Launch XTP Campaign
Police
08-04-08 06:31
| PERMALINK
| CITY GATEWAY, PICCADILLY LITE, LCD, JUMBOTRON, FORREST CITY, DEP, DUTY FREE, XTP, DOOH
Purina
Working with publicis, and director Steve Hoskins, Grand Visual helped create two multi panel DEP executions highlighting the health benefits of feeding your cat PurinaONE and Purina One Natural Balance.
The first of two executions for ‘Purina ONE ’ features a Burmese cat jumping from screen to screen landing on various product benefit messages such as ‘shiny coat,’ ‘high energy,’ ‘good digestion,’ ‘healthy teeth’ and ‘strong bones' . Finishing with the strapline ‘Shouldn’t your cat be a Purina One®?' and a call to action to text for your free sample.
XTP
Grand Visual produced 4 non-commercial executions for the 4 week live observation period. Grand Visual is also providing the creative for the only branded content piece to run during the trial for TFL.
