Nokia OVI Maps
| XTP, DOOH
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.