LATEST GV NEWS

Welcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.


Cadburys entertains shoppers with interactive AR billboards

16-08-10 04:04 | PERMALINK | INTERACTIVE, CAMERA, MALL, DOOH
Official Olympic sponsor Cadburys, has launched a large format augmented reality billboard campaign in 9 UK shopping centres. The billboards use facial recognition software coupled with gesture based technology to promote their Spots vs Stripes campaign. Working with Fallon, GV developed two interactive games to encourage participants to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppies’ and to visit www.spotsvstripes.com for more games.


Check out the video....

CADBURY'S "SPOTS VS STRIPES" INTERACTIVE DOOH CAMPAIGN
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