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Rocky Wins Best Digital Outdoor Ad
The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Advertising Awards.
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels. The sequence took 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.
Also shortlisted for the digital category was Grand Visual's campaign for Sega's Virtua Tennis 3.