LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Lastminute.com “For everyone”
02-04-12 01:54
| PERMALINK
| LD6, lastminute.com, DOOH
Lastminute.com is going "back to its roots" in its latest press and outdoor campaign starting today. “For everyone,” by Adam & Eve, aims to reposition the brand as a last-minute leisure provider that offers five-star hotels for three-star prices.
Grand Visual worked with the original print assets to produce an animated digital outdoor campaign which includes four different executions each focusing on a price-led offer available online. The activity shows ordinary people in luxury situations booked through Lastminute.com and uses different lines for each execution, such as "Jacuzzis you can front crawl in - for everyone."
Digital outdoor advertising is booked on digital escalator panels and LD6’s across London stations. The outdoor element will run throughout April and May and is supported by extensive social media activity.
TURN THE PAGE….SEE MORE NEWS….
Lastminute.com “For everyone”
02-04-12 01:54
| PERMALINK
| LD6, lastminute.com, DOOH
Grand Visual worked with the original print assets to produce an animated digital outdoor campaign which includes four different executions each focusing on a price-led offer available online. The activity shows ordinary people in luxury situations booked through Lastminute.com and uses different lines for each execution, such as "Jacuzzis you can front crawl in - for everyone."
Digital outdoor advertising is booked on digital escalator panels and LD6’s across London stations. The outdoor element will run throughout April and May and is supported by extensive social media activity.
