LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Ribena Blackcurrants Hit the Screens
GSK commissioned a digital out-of-home communication to run on the Tesco TV network of 100 key stores. The message was to support the fact that 95% of Britain's blackcurrants end up in a bottle of Ribena.
With TV and online for the same campaign it was important to keep within the style guidelines and keep the same tone. The visual reference borrowed strongly from the web and this was married to audio from the TV campaign featuring a David Bellamy voice over. The concept of the TV was recreated but for consumption in a couple of seconds in the aisle. The 'hero' Ribena bottle is kept on screen at all times.
TURN THE PAGE….SEE MORE NEWS….
Ribena Blackcurrants Hit the Screens
With TV and online for the same campaign it was important to keep within the style guidelines and keep the same tone. The visual reference borrowed strongly from the web and this was married to audio from the TV campaign featuring a David Bellamy voice over. The concept of the TV was recreated but for consumption in a couple of seconds in the aisle. The 'hero' Ribena bottle is kept on screen at all times.
