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Ribena Blackcurrants Hit the Screens
GSK commissioned a digital out-of-home communication to run on the Tesco TV network of 100 key stores. The message was to support the fact that 95% of Britain's blackcurrants end up in a bottle of Ribena.
With TV and online for the same campaign it was important to keep within the style guidelines and keep the same tone. The visual reference borrowed strongly from the web and this was married to audio from the TV campaign featuring a David Bellamy voice over. The concept of the TV was recreated but for consumption in a couple of seconds in the aisle. The 'hero' Ribena bottle is kept on screen at all times.