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Grazia takes London Fashion Week direct to shoppers
Grazia, the weekly magazine covering fashion, beauty and A-list news is linking itself to the glamour of London Fashion Week through two large digital billboard dominations at London’s Westfield Centre and Birmingham Bullring.
The campaign includes film footage from the catwalk shows, trend and style guides, as well as news and views from the show. Catwalk footage was shot, edited and on-screen the following day, reflecting activity and highlights from the shows schedule and keeping shoppers informed about the hottest designers and trends.
The Magazine’s “Style Hunter” feature was also replicated on the big screens, with photographers picking people out and about in London and beyond to provide eye candy for the style hungry shoppers.