GV Hosts London Fashion Week Twitter Broadcast
| OPENLOOP, XTP
Today, the British Fashion Council begins a digital outdoor campaign to extend the reach of its official Twitter feed and promote the latest news and views from the catwalk of London’s Fashion Week. The campaign will run across CBS Outdoor UK’s Cross Track Projection (XTP) screens and is designed to promote the glitz and glamour of the week long exhibition to London commuters from 18th-23rd February 2011.
The creative features the London Fashion Week logo with a speech bubble attached and scrolling Twitter headlines inside. The live feed champions London’s hottest designers and reflects activity and highlights from the catwalk schedule. The campaign is managed through Grand Visual’s OpenLoop platform which allows advertisers to manage live copy executions across all major UK DOOH networks.
This live campaign further extends CBS Outdoor UK’s partnership deal as the British Fashion Council’s official outdoor broadcaster for London Fashion Week February 2011, and will support additional fashion content including exclusive footage from the shows that are being broadcast on the screen network.