YouTube show launches Coldplay tour
Coldplay kicked off their European tour with a live Youtube show broadcast to audiences around the world. Working with Adam & Eve, Grand Visual produced a full motion execution promoting the band’s YouTube tie up which saw its premier concert in Madrid, streamed live on 26th October.
Post event copy also ran promoting Coldplay's new album 'Mylo Xyloto' and directing people to the broadcast which could be accessed online up to 48 hours after the event. Special Youtube music videos, live shows and interviews were also pushed on YouTube allowing you to 'Get Closer to Music'.Coldplay_Youtube_XTP_H
The digital out of home campaign ran for 2 weeks in the UK on JCDecaux Transvision & e-motion screens, CBS XTP, Clear Channel’s Socialite network and also in Spain on 014 Media MUPI Network and Canal Metro Madrid the Tube Network.