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Covent Garden’s Sanctuary Spa has launched a Christmas campaign to encourage Londoner’s to treat the women in their lives to Sanctuary Spa gift vouchers.
Grand Visual produced the out of home creative by animating scenes and graphics from print artwork. The campaign identifies various worthy recipients like wife or friend and highlights the reasons why each has earned some pampering time for themselves. For example it suggests vouchers for wives “Because she cooks dinner for ten on Christmas Day,” female friends “Because she always has wine in the fridge” and mothers “Because she still cooks the best roast potatoes.” The campaign runs on Transvision screens from the 6th December.