LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Nike #Makeitcount UGC Poster Campaign
“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
Each time a shopper shares their sports based New Year’s resolution, the on-site Nike team photographs the participant and uploads their image and “pledge” in real-time via Grand Visual’s OpenLoop platform. Moments later the participant see’s themselves on-screen creating a real buzz around the Nike store and amongst other shoppers keen to star in their own advert.
NIKE PLEDGE UGC POSTER CAMPAIGN - WESTFIELD STRATFORD
The UGC activity is part of a broader campaign spanning Outdoor, On line and Press. Media was planned by Mediacom and booked by Kinetic.
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Nike #Makeitcount UGC Poster Campaign
Each time a shopper shares their sports based New Year’s resolution, the on-site Nike team photographs the participant and uploads their image and “pledge” in real-time via Grand Visual’s OpenLoop platform. Moments later the participant see’s themselves on-screen creating a real buzz around the Nike store and amongst other shoppers keen to star in their own advert.
NIKE PLEDGE UGC POSTER CAMPAIGN - WESTFIELD STRATFORD
The UGC activity is part of a broader campaign spanning Outdoor, On line and Press. Media was planned by Mediacom and booked by Kinetic.
