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GV Creates Cross-Network Campaign
Grand Visual have developed a unique digital outdoor campaign for insurance provider Zurich spanning 3 outdoor networks. This campaign will run on Titan Outdoor's Transvision network and CBS Outdoor's LCD network and Digital Escalator Panels - targeting some of the UK's busiest rail and tube concourses.
Working with Publicis (Germany), Grand Visual has created 3 separate executions for the campaign focusing on Zurich's personal car insurance service. The executions feature a parked car getting crushed by a satellite that drops out of the sky. Zurich's strapline appears over the wreckage; "Because change happenz".
The execution was built using elements from the TV spots, created by Publicis, and complements the nationionwide TV and print activity. The campaign will be played on screen from the 23rd April for two weeks.
Christian Aepli, Head of Advertising Media at Zurich commented: "We are constantly evaluating the media environment to find the most effective ways to bring our message alive for customers, and these two new formats are certainly fresh."