LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
TURN THE PAGE….SEE MORE NEWS….
24: Season 6
| DEP, DOOH
Twentieth Century Fox Home Entertainment promotes DVD release '24: Season 6' using London Underground's Digital Escalator Panels.
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Digital content specialist Grand Visual created the unique multi panel, time sensitive concept using HD programme footage and existing poster artwork by Tea. The campaign copy changes every hour, on the hour, creatively mimicking the real time format of the programme.
A rotoscoped sequence of Jack running was made and tracked up the escalator screens taking 10 separate pieces of copy. This is the first time a campaign to run on the CBS Outdoor DEPs has had hourly copy changes. The media was booked by Gen OMI and planned by Vizeum.
Claire Mallender, Brand Manager – TV at Twentieth Century Fox Home Entertainment commented: "We are extremely pleased with the creative that Tea and Grand Visual have created for our 24 Season 6 campaign; we wanted to target commuters with a creative that had high impact and that was cutting edge to appeal to our target audience. The escalator panels lent themselves perfectly to convey the energy and fast paced action of 24."
Dan Dawson, Art Director at Grand Visual commented: "Capturing the time critical nature of the series allows us to deliver the essence of the programme and the intensity and the dynamism that is Jack Bauer."