Ford 'Old v Nou'
Grand Visual assisted Ogilvy in delivering tactical digital OOH activity to leverage Ford's UCL sponsorship through a dynamic copy campaign which tapped into the excitement and anticipation in the run up to the UEFA Champions League Final. Each day copy was refreshed morning and night with football style banter and commentary such as “Will a little Pep talk make all the difference?” and “How on earth do you beat Barcelona? Pass.”
The campaign ran on XTP screens on the London Underground and JCDecaux Transvision screens and D6s in rail termini. Following the match Ford congratulated Barcelona with the message “and a double for Pep, Congratulations Barcelona, Winners of the 2011 UEFA Champions League final.