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Ford Sponsors Heat Radio
| DEP, DOOH
Ford used a digital outdoor campaign to promote its sponsorship of 'Out of the Blue' the weekday morning celebrity-oriented show on digital radio station, Heat Radio.
Working with Ogilvy Advertising, Grand Visual shot live studio action and produced three separate executions for the campaign. The executions incorporate the Ford Ka and dealt with the theme of celebrity lives exposed, mimicking the visual style of Heat magazine.
The first DEP execution depicts a female celebrity being 'papped' whilst sneaking into the side entrance of a hotel. Similarly, the second execution deals with a male celebrity being ejected from a nightclub by a bouncer. On both executions the celebrity remains anonymous with their face censored and the question of what they have been up to is left unanswered other than the call to action; "Find out on Heat Radio.Com." The campaign ran on Transvision screens and on CBS Outdoor's Digital Escalator Panels (DEPs) for two weeks in June.