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It must be Love
CBS Outdoor is running an innovative campaign to demonstrate to advertisers and their agencies the extra features that come with digital outdoor. The Valentines Day themed campaign encourages Londons commuters to provide romantic messages and pictures via SMS text message or via the website at www.tubevalentine.com. The campaign runs from the 29th January to 11th February with selected messages appearing on screen on Valentines Day at Charing Cross and Paddington tube stations.
Grand Visual developed the concept with CBS Outdoor and generated the creative execution for the DEP screens as well as setting up and hosting a microsite for online activity.
Mike Hemmings, Brand Manager at CBS Outdoor commented: ‘This is the first user generated content campaign to run on the CBS Outdoor network. Through the use of innovative multi platform content we hope to provide a how to in terms of maximizing the attributes of screen media communication. Working with a content specialist who fully understands this medium is also key to maximizing your investment’.