Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.
Working with Warner Bros. Grand Visual, Kinetic, PHD and JCDecaux devised the campaign which features live footage from the red carpet and includes a ticker text commentary on the proceedings. Artwork was supplied by GP London and the footage and commentary is streamed using Grand Visual’s OpenLoop platform which allows advertisers to manage live copy executions across all major UK DOOH networks.
Warner Bros. is the first film studio to stream premiere event footage live to digital billboards in the UK. Footage will be streamed to 10 JCDecaux Transvision Screens in a station domination that runs from 4.30pm - 7.30pm tonight. The live action digital billboards support a broader digital and out of home push planned by PHD and booked by Kinetic.
Dan Dawson, Digital Director at Grand Visual comments: “Digital OOH technology and infrastructure now allows advertisers to run live and dynamic executions that can capture events as they happen and deliver an exciting and rewarding viewing experience.”
Jonathan Conway from Kinetic says: “This campaign delivers an entertaining experience for Londoner’s as they go about their normal day and generates a real buzz around the Harry Potter premiere before it goes on general release on 15th July 2011.”HARRY POTTER PREMIERE BROADCAST LIVE TO DIGITAL BILLBOARDS