LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Foster’s DOOH |||amp; Facebook First
05-09-11 01:54
| PERMALINK
| INTERACTIVE, BUS STOPS, JCDECAUX, DOOH
Foster's has unveiled the first ever digital outdoor campaign that allows people to create and submit content for Facebook, directly from the poster. Created by adam&eve, the campaign for Foster's Gold invites people to dress up in a “smart/casual” outfit selected from a digital wardrobe and then share the resulting ensemble online with friends.
The screen takes a photo of the participant’s face and allows the user to swap between different trousers, tops and accessories in a mixture of smart and casual styles. Once the user has selected their preferred outfit, a picture is taken of them in the overall “look” with Foster’s characters Brad and Dan positioned approvingly alongside. All pictures are then uploaded to the www.facebook.com/fosters wall where participants can tag themselves and share with friends.
FOSTERS LAUNCH INTERACTIVE DIGITAL OUT OF HOME & FACEBOOK FIRST
The digital out of home activity will run on JCDecaux digital bus shelters across the UK. Grand Visual provided artworking, programming development and technology specification, and the media was planned by MediaVest and bought through Kinetic.
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Foster’s DOOH |||amp; Facebook First
05-09-11 01:54
| PERMALINK
| INTERACTIVE, BUS STOPS, JCDECAUX, DOOH
The screen takes a photo of the participant’s face and allows the user to swap between different trousers, tops and accessories in a mixture of smart and casual styles. Once the user has selected their preferred outfit, a picture is taken of them in the overall “look” with Foster’s characters Brad and Dan positioned approvingly alongside. All pictures are then uploaded to the www.facebook.com/fosters wall where participants can tag themselves and share with friends.
FOSTERS LAUNCH INTERACTIVE DIGITAL OUT OF HOME & FACEBOOK FIRST
The digital out of home activity will run on JCDecaux digital bus shelters across the UK. Grand Visual provided artworking, programming development and technology specification, and the media was planned by MediaVest and bought through Kinetic.
