ITV The Jury - DOOH
To promote ITV1's brand new series The Jury, Grand Visual created a host of rich media ads and mobile assets to support the five part TV drama series. The pre broadcast activity included a 7 day count down to the start of the programme which stars Julie Walters as a defence barrister for a high profile murder trial at the Old Bailey.
Grand Visual created a video MPU, video leader board, video skyscraper, plus standard spots, page takeovers, mobile banners and MMS content ahead of the programme to encourage people to tune in on 7th November. The video features a close-up of an eye which changes with every blink and the strapline “Twelve views. One verdict.”
Following the start of the series on 7th November, the copy switches to encourage people to catch up on ITV Player. The campaign ran on The Guardian, BBC Radio Times, TV Guide and Telegraph sites alongside WAP sites and an MMS push to O2 customers. The digital and mobile activity supports a broader campaign spanning outdoor, online, TV and print.