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Grand Visual have created a digital outdoor campaign for the launch of 3 Skypephone, a 3-branded handset with a dedicated Skype-button. The 3 Skypephone enables instant messaging and free calls to other Skype users anywhere in the world.
The creative begins with just a Skype button on a white background. The button depresses to activate and blue mercurial plasma spills out; the pools of blue morph into new forms and icons such as a pair of ski's, a skateboarder and a bowl of pasta. A 3 Skypephone bounces in to the screen and the strapline appears over the puddles of blue 'Skype is now mobile' and 'Calling the world is free' along with the call to action and url address.
The campaign is set to roll out across four UK digital networks targeting commuter belts and major city centres from 19th November.