LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
GV get Incentivated
Incentivated offers the full range of Mobile Data Services within the disciplines of marketing communication, customer service and commercial transactions between 'customers' and 'organisations' (Mobile Marketing, or text marketing, being the highest profile example.) We enable brands (and their advertising agencies), the public sector and charities to interact with customers, staff, suppliers etc via ordinary mobile phones, anywhere in the world. We call this 'Mobile Interactivity'. We also have an Email platform.
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International games giant SEGA promotes its latest racing game 'OutRun2006: Coast 2 Coast' in an innovative campaign screening on Viacom Outdoors' Digital Escalator Panels
This unique campaign designed by content specialist Grand Visual consists of two 20 second animated sequences each spanning 11 screens to form a huge creative canvas. It is the first campaign of this scale to run on the digital escalator panels and took 22 separate creative executions played over the 66 screens at Tottenham Court Road Station.
GV at Cannes Lions 2006
Specialist content agency Grand Visual has joined forces with digital advertising distribution network Beam TV to create and deliver digital content to Lions TV Network.
Grand Visual has produced a promotional show reel for the Cannes Lions Advertising Festival distributed to screens around the Palais by Beam TV, official partner of the Festival. The show reel is airing on both the Lions TV Network and on Beam TV’s own network of screens situated at the entrance to and inside the Palais and on their stand located at 23.01.
Ribena Blackcurrants Hit the Screens
GSK commissioned a digital out-of-home communication to run on the Tesco TV network of 100 key stores. The message was to support the fact that 95% of Britain's blackcurrants end up in a bottle of Ribena.
With TV and online for the same campaign it was important to keep within the style guidelines and keep the same tone. The visual reference borrowed strongly from the web and this was married to audio from the TV campaign featuring a David Bellamy voice over. The concept of the TV was recreated but for consumption in a couple of seconds in the aisle. The 'hero' Ribena bottle is kept on screen at all times.
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Grand Visual Founded
Grand Visual is founded! Neil leaves Digital View accompanied by Dan Dawson, Jeremy Shaw and Marianne Deady in order to forge a business focussed purely on creating content for screen communication in the out of the home environment. A campaign for Ferrero sees a sales uplift for Nutella in Tesco. The execution combined elements of the TV campaign with motion graphics and a new voice over.
Visit Britain and Arrow Films both take advantage of Viacom’s Digital Escalator Panels at Tottenham Court Road with positive results.