LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Rocky trains on the Tube escalators
Grand Visual has created a multi-screen outdoor digital campaign for 20th Century Fox's film title Rocky Balboa. As an exclusive launch partner for the roll-out of CBS Outdoors expanded screen network this month, 20th Century Fox's Rocky Balboa campaign can be seen across the network from the 1st until the 14th January.
The campaign creatively mimics the iconic film sequence where Rocky is running up stairs during one of his punishing training regimes. The creative consists of 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London's commuters.
I make that Tennis-o-clock
| DEP, DOOH
International games giant SEGA launches "Virtua Tennis 3" using an innovative campaign on CBS Outdoors' Digital Escalator Panels.
Conceived and created by Grand Visual, this unique campaign consists of a 20 second virtual tennis rally between mixed doubles on CBS Outdoor's digital escalator panels (DEPs). The superstar opponents include Maria Sharapova and Andy Roddick on the up escalators panels playing against Amelie Mauresmo and Roger Federer opposite on the down escalator panels.
GV Creates Cross-Network Campaign
Grand Visual have developed a unique digital outdoor campaign for insurance provider Zurich spanning 3 outdoor networks. This campaign will run on Titan Outdoor's Transvision network and CBS Outdoor's LCD network and Digital Escalator Panels - targeting some of the UK's busiest rail and tube concourses.
Puma on the Tube!
| DEP, DOOH
Global sports lifestyle brand PUMA commissioned Grand Visual to create a brand building digital media campaign to run on CBS Outdoor's DEPs in April.
Grand Visual produced two separate 10 second multi panel executions for Puma's digital outdoor push, complementing the nationwide outdoor and TV activity planned by Zenith Optimedia.
It must be Love
CBS Outdoor is running an innovative campaign to demonstrate to advertisers and their agencies the extra features that come with digital outdoor. The Valentines Day themed campaign encourages Londons commuters to provide romantic messages and pictures via SMS text message or via the website at www.tubevalentine.com. The campaign runs from the 29th January to 11th February with selected messages appearing on screen on Valentines Day at Charing Cross and Paddington tube stations.
Screen Expo Europe provides the chance to understand the latest opportunities and innovations in the out-of-home digital media market. Sponsored by BBC Motion Gallery and Grand Visual, this year Screen Expo is more focused on creativity in the out-of-home digital media sector.
Campaign Poster Awards 2006
| Awards, DOOH
The Campaign Poster Advertising Awards seek to reward the best examples of harnessing the enduring power of the oldest universal medium. The winners reflect the amazing variety of advertising people encounter when they close their front door - on the street, from a bus, in a bus, train or taxi, or waiting for any of them. It's also on buildings, in sports grounds, airports - literally all around us.
The Time is Now
Viacom Outdoor (now CBS Outdoor) has been awarded the London Underground and Victoria Coach Station advertising contracts after an 18-month bid process. The LU contract is the largest of its kind in the world and will run for 8.5 years. Off the back of this win Grand Visual was appointed to produce a film emphasising the quality of London as an audience for advertising messages. The aim of the film was to celebrate the win and to set the context for Viacom’s future strategy over the next 8.5 years.
| DEP, DOOH
Today sees the start of an exciting new advertising campaign from BBC DVD to promote the new Doctor Who Series 2 Volume 3 DVD, on sale from 10th July 2006.
Animated 5-second ads will occupy the LCD screens on the escalators at Tottenham Court Road’s tube station with two alternating creatives.
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GV get Incentivated
Incentivated offers the full range of Mobile Data Services within the disciplines of marketing communication, customer service and commercial transactions between 'customers' and 'organisations' (Mobile Marketing, or text marketing, being the highest profile example.) We enable brands (and their advertising agencies), the public sector and charities to interact with customers, staff, suppliers etc via ordinary mobile phones, anywhere in the world. We call this 'Mobile Interactivity'. We also have an Email platform.