LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
The Loop
01-11-07 07:26
| PERMALINK
| Grand Visual, DOOH
We've launched Issue 1 of the Loop – a bi-monthly newsletter exploring creativity in the digital communications industry. Covering all our exciting news from the previous two months, plus other interesting stuff we've noticed going on in this space.Issue 1 includes our Campaign Poster Awards win as well as reports on Bacardi, Vodafone, Lucozade Hydroactive, TIGI, Kenny, Jekyll, StreetBroadcast,
Rocky Wins Best Digital Outdoor Ad
The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Advertising Awards.
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
Invest Milton Keynes
The area's investment body, Invest Milton Keynes, is working with Destination Milton Keynes, and local agency Emberton Dale on a PR drive to promote the city as a great place to live and work. The lifestyle campaign targets small businesses and young professionals and flags Milton Keynes as the ideal place for new start ups.
Hydro Active Drive Awareness |||amp; Sales
GlaxoSmithKline launched an in-club campaign on the Health Club Channel this summer to promote Lucozade Hydro Active to Fitness First and LA Fitness members. Grand Visual produced two separate 30 second commercials for the campaign, featuring personal endorsements of the product by expert FitPro Trainer's.
24: Season 6
Twentieth Century Fox Home Entertainment promotes DVD release '24: Season 6' using London Underground's Digital Escalator Panels.
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Motorola RAZR2
World leading mobile handset provider Motorola is pushing its new phone RAZR2 using CBS Outdoor's Digital Escalator Panels.
UK's Largest Digital Outdoor Campaign
18-06-07 06:23
| PERMALINK
| CITY GATEWAY, LCD, BUS STOPS, FORREST CITY, DEP
Grand Visual have produced a multi-network digital outdoor campaign for Bacardi Superior Rum spanning several different networks and locations. The campaign promotes Barcardi Superior Rum as a versatile drink 'Made to Mix'.
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Vodafone is launching a digital outdoor initiative in a drive to position itself as a mobile-internet provider. 'The Internet is Now Mobile' is a cross network campaign targeting key UK city centres including some of the nation’s busiest rail and tube concourses. Working with BBH, Grand Visual generated a number of concepts that developed the themes of the static poster creative.
Lucozade Targets Gym Goers
GlaxoSmithKline's leading exercise drink Lucozade Hydro Active is launching a UK digital media campaign on Boomerang Media's Health Club Channel network, an in-club music channel featuring fitness related content and advertising. The campaign will roll out across 268 Fitness First and LA Fitness Clubs over 3 months from the 30th April.
GV to reposition TIGI online
Grand Visual have been appointed by TIGI Haircare International to oversee the design and build of a global portal aimed at creating international 'communities of interest' for TIGIs hair care, body and cosmetics ranges.
TURN THE PAGE….SEE MORE NEWS….
The Loop
01-11-07 07:26
| PERMALINK
| Grand Visual, DOOH
We've launched Issue 1 of the Loop – a bi-monthly newsletter exploring creativity in the digital communications industry. Covering all our exciting news from the previous two months, plus other interesting stuff we've noticed going on in this space.Issue 1 includes our Campaign Poster Awards win as well as reports on Bacardi, Vodafone, Lucozade Hydroactive, TIGI, Kenny, Jekyll, StreetBroadcast,
Rocky Wins Best Digital Outdoor Ad
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor's Digital Escalator Panels.
Invest Milton Keynes
The area's investment body, Invest Milton Keynes, is working with Destination Milton Keynes, and local agency Emberton Dale on a PR drive to promote the city as a great place to live and work. The lifestyle campaign targets small businesses and young professionals and flags Milton Keynes as the ideal place for new start ups.
Hydro Active Drive Awareness |||amp; Sales
24: Season 6
The campaign features 24 star Jack Bauer (Kiefer Sutherland) dashing through the escalator panels as he rushes past London commuters on a critical mission. In the background is a box shot which transitions to the foreground once the special agent has passed through each screen. The creative then synchronises across all screens to reveal the call to action.
Motorola RAZR2
UK's Largest Digital Outdoor Campaign
18-06-07 06:23
| PERMALINK
| CITY GATEWAY, LCD, BUS STOPS, FORREST CITY, DEP
The Internet is Now Mobile
15-06-07 06:23
| PERMALINK
| D6, TRANSVISION, DEP, DOOH
Lucozade Targets Gym Goers
GV to reposition TIGI online
