LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
10-04-10 01:19
| PERMALINK
| PICCADILLY LITE, DOOH
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Digital Switchover Daily Countdown
15-08-09 07:28
| PERMALINK
| FORREST CITY, LIVERPOOL MEDIA WALL, DOOH
The Granada region is readying itself for switchover this Autumn. AMV BBDO's campaign to communicate this switchover is running on two massive LED screens in Liverpool and Manchester. Grand Visual produced copy for this 100 day campaign. Each day the copy counts down to switchover d-day in the region. The existing TVC was reformatted, 100 end frames produced and all copy trafficked to the relevant media owners through Grand Visual's delivery portal.
Nokia N97 - ONLINE AS IT HAPPENS
Working with Wieden and Kennedy, Grand Visual created 3 executions to run on DEP and XTP screens across CBS Outdoors Alive network. 2 of these executions were 'streaming' live content from Grand Visual's servers allowing consumers to keep up-to-date of both Reuters latest news and the latest status updates from Facebook as they happened. In a network first, the Facebook advert featured live updates from 10 predefined users who commented on the days events ranging from the cricket and politics to handbag purchases.
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
TURN THE PAGE….SEE MORE NEWS….
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
10-04-10 01:19
| PERMALINK
| PICCADILLY LITE, DOOH
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
BAE Systems at the Winter Olympics
12-02-10 01:17
| PERMALINK
| TRANSVISION, DOOH
To show support for the British Bob-Skeleton team at the Winter Olympics, BAE ran a DOOH campaign highlighting the technology they helped to develop. The copy featured a bold Union Jack design with an animated figure moving through it as if on a Bob-Skeleton track. The strapline “Real Pride. Real Advantage” appears to vocalise a message of support.
M+S Valentine's Day
M&S launched a DOOH campaign in the 3 days leading up to Valentine’s Day. The campaign features an exclusive 15% discount promotion on flowers purchased online at marksandspencer.com. Working with agency Saint the copy was reversioned from existing 6-sheet artwork and featured a simple text animation over a gradually moving background of red roses.
Nokia OVI Maps
To coincide with a worldwide marketing push for the new OVI maps, Nokia launched a DOOH campaign in Brazil and Saudi Arabia. The campaign was adapted from print artwork and followed an arrow navigating through a cityscape before building into the final frame. Creative was specifically tailored to each market, featuring a local city map within the ‘hero’ handset as well as showcasing the most popular handsets from each region.
Digital Switchover Daily Countdown
15-08-09 07:28
| PERMALINK
| FORREST CITY, LIVERPOOL MEDIA WALL, DOOH
Nokia N97 - ONLINE AS IT HAPPENS
Tiger Beer
27-07-09 01:15
| PERMALINK
| CITY GATEWAY, LCD, FORREST CITY, D6, TRANSVISION, DEP, DOOH
Working with the original print assets Grand Visual developed the East West concept using CGI elements, 3D modeling and live action footage. The creative starts under the ocean and pans upwards in the direction of thousands of tiny Tiger Beer bottles which enter the main bottle as it floats above the ocean. West of the bottle is a European cityscape in a photographic style, East is an Asian city with the sea animated in the style Hokusai and Hiroshige. For the DEP execution the creative was split across the two sides of the escalators – a further play on the East meets West concept.
